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Lifecycle Marketing Manager

New York, New York
Pelago is the world’s leading virtual clinic for Substance Use Management. Our program provides guidance, support and treatment for members seeking to overcome their tobacco, alcohol and opioid use. From unhealthy habits to active substance use disorders, Pelago delivers a personalized solution based on individual health, habits, genetics, and goals, providing care for members wherever they might be on the substance use spectrum.
 
Pelago's suite of virtual services ranges from education, to cognitive behavioral therapy (CBT) to comprehensive medication-assisted treatment (MAT). Pelago enables employers and health plans to deliver accessible, affordable, and effective treatment for substance misuse.
 
Pelago has scaled to helping hundreds of employers and health plans and has already helped more than 750,000 members manage their substance use better. We have recently closed our Series C and raised over $151m from leading global investors. If you are passionate about making an impact on the health of others, join us and make it happen!

Overview of the Role: 

Pelago is looking for a Lifecycle Marketing Manager. The role is ideal for a motivated individual with a passion for creating delightful member journeys and a desire to contribute to the success of a high-performing marketing team. As the Lifecycle Marketing Manager you own both strategy and execution of our member lifecycle programs. This individual contributor role reports into the Product team and will design end‑to‑end campaigns that drive retention, re‑engagement and win‑back in our core product experience.

This is a hybrid role, located in commutable distance to our NYC office for weekly lunches, collaboration, and teamwork.

In this role you will…

  • Design and execute end‑to‑end, multi‑channel lifecycle marketing campaigns (email, SMS, push, in‑app, direct mail) that drive member retention and re-engagement.
  • Map and maintain personalized member journeys across onboarding, active use, lapse and reactivation stages—refining messaging according to member needs.
  • Partner closely with Product, Clinical and Design teams to align all communications with in-app member experience, clinical programs, and segmented member profiles
  • Lead A/B and multivariate experiments; analyze results and translate insights into continuous campaign optimizations.
  • Define, track, report on key lifecycle KPIs—active retention rate, re‑engagement rate and win‑back rate—and use data to inform strategy.
  • Present performance findings and strategic recommendations to leadership and cross‑functional stakeholders.
  • Collaborate as a design partner in product discovery to uncover and refine new feature opportunities.

The background we are looking for...

  • 5+ years of lifecycle or growth marketing experience in consumer mobile apps or digital health products, focused on long‑term user engagement and retention.
  • Proven ability to both develop high‑level lifecycle strategy and execute campaigns independently.
  • Expertise with Iterable for journey orchestration and automated messaging; familiarity with Amplitude or similar analytics platforms preferred.
  • Strong analytical mindset: skilled in designing/interpreting experiments, cohort and funnel analyses, and making data‑driven decisions.
  • Excellent collaboration and communication skills, with experience partnering across product, operations, and customer success teams.
  • Proficiency across email, SMS, push and in‑app channels to engage users throughout their lifecycle.
  • Passion for improving behavioral health or wellness outcomes through empathetic, patient‑centric communications.

What you’ll love about us… 

We have a whole host of perks for our people! From life essentials to nice-to-haves, there are more than a few good reasons to love working with us. We strive to ensure Pelago employees have equitable access to healthcare, wellbeing, time away, and then some.

  • Generous and meaningful equity package 
  • Full Medical, Dental, & Vision coverage 
  • 401k Plan 
  • Unlimited PTO Policy, 10 paid holidays, & company wide “Me Time” Days
  • Paid maternity, paternity & new parent leave
  • Flexible working environment
  • Annual Learning and Development stipend to support continued learning and career development
  • Wellness Reimbursement Program 
  • Access to Reproductive & Family Planning Care 
  • Substance Use Support for employees and family members 

At this time, we are unable to offer visa sponsorship for this position.

The provided range reflects our US target salary range for this full-time position, which is part of our broader total compensation package, including incentive bonus program, stock options, comprehensive benefits, and incentive pay applicable to eligible roles. Individual pay within the range will vary based on a variety of factors like role-related experience and education, internal pay equity, and other relevant business factors. At Pelago, we are committed to an equitable and fair pay philosophy and review total compensation for our employees at least twice a year.

Base Pay Range

$130,000 - $150,000 USD

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