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Growth Marketing Manager

New York, NY
Pelago is the world’s leading virtual clinic for Substance Use Management. Our program provides guidance, support and treatment for members seeking to overcome their tobacco, alcohol and opioid use. From unhealthy habits to active substance use disorders, Pelago delivers a personalized solution based on individual health, habits, genetics, and goals, providing care for members wherever they might be on the substance use spectrum.
 
Pelago's suite of virtual services ranges from education, to cognitive behavioral therapy (CBT) to comprehensive medication-assisted treatment (MAT). Pelago enables employers and health plans to deliver accessible, affordable, and effective treatment for substance misuse.
 
Pelago has scaled to helping hundreds of employers and health plans and has already helped more than 750,000 members manage their substance use better. We have recently closed our Series C and raised over $151m from leading global investors. If you are passionate about making an impact on the health of others, join us and make it happen!

Overview of the Role: 

Pelago is hiring a Growth Marketing Manager to power high-impact, cross-channel growth. If you love turning rough ideas into shipped experiments and member campaigns, you’ll fit right in. You’ll own execution and QA across email, SMS, push, and direct mail, keep projects moving, and publish tight, analytical readouts that drive decisions. When landing pages are the right lever, you’ll spin up and iterate on them—copy, layout, forms, tracking—to lift conversion through structured A/B testing. This role is ideal for a proactive, detail-oriented marketer with an analytical mindset who’s excited to support key parts of the member funnel and grow within a high-performing team.

This is a hybrid role with a high-collaboration rhythm (4 days/week in our NYC office).

In this role you will…

  • Support and execute member marketing campaigns, including organizing and maintaining project files, schedules, and asset customization
  • Build and deploy email campaigns, dynamic multi-channel customer journeys, and track performance
  • Manage landing page experimentation with content and design teams to optimize conversion rates.  Execute A/B testing of layouts, copy, and creative.
  • Analyze landing page and campaign performance data, share insights with the team, and recommend optimization strategies
  • Track and report on marketing spend, budget utilization, and campaign results to ensure efficiency and ROI
  • Customize marketing assets for our client base (using email automation tools or design tools where needed)
  • Contribute to Pelago’s culture of experimentation by identifying new opportunities for testing and optimization across digital channels

The background we are looking for... 

  • 5+ years in growth/lifecycle/marketing ops at a startup or high-velocity team, with a track record of shipping often.
  • Independent proficiency with a marketing automation platform (Iterable preferred; Braze/SFMC or similar): built journeys, segmented audiences, templated content, managed suppressions/deliverability.
  • History of launching error-free, multi-channel campaigns (email/SMS/push/direct mail).
  • Skilled at designing, running, and reading A/B tests; turn results into clear scale/kill/iterate decisions.
  • Proven project flow: intake/triage, cross-functional coordination, timelines, and crisp stakeholder updates.

What you'll love about us...

We have a whole host of perks for our people! From life essentials to nice-to-haves, there are more than a few good reasons to love working with us. We strive to ensure Pelago employees have equitable access to healthcare, wellbeing, time away, and then some.

  • Full Medical, Dental, & Vision coverage 
  • Generous and meaningful equity package
  • 401k Plan (Not applicable to providers - please remove) 
  • Unlimited PTO Policy, 10 paid holidays, & company wide “Me Time” Days
  • Paid maternity, paternity & new parent leave
  • Flexible working environment
  • Annual Learning and Development stipend to support continued learning and career development
  • Wellness Reimbursement Program 
  • Access to Reproductive & Family Planning Care 
  • Substance Use Support for employees and family members 

At this time, we are unable to offer visa sponsorship for this position. 

The provided range reflects our US target salary range for this full-time position, which is part of our broader total compensation package, including incentive bonus program, stock options, comprehensive benefits, and incentive pay applicable to eligible roles. Individual pay within the range will vary based on a variety of factors like role-related experience and education, internal pay equity, and other relevant business factors. At Pelago, we are committed to an equitable and fair pay philosophy and review total compensation for our employees at least twice a year.

Base Pay Range

$125,000 - $145,000 USD

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