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Growth Marketing Manager

New York, NY
Pelago is the world’s leading virtual clinic for Substance Use Management. Our program provides guidance, support and treatment for members seeking to overcome their tobacco, alcohol and opioid use. From unhealthy habits to active substance use disorders, Pelago delivers a personalized solution based on individual health, habits, genetics, and goals, providing care for members wherever they might be on the substance use spectrum.
 
Pelago's suite of virtual services ranges from education, to cognitive behavioral therapy (CBT) to comprehensive medication-assisted treatment (MAT). Pelago enables employers and health plans to deliver accessible, affordable, and effective treatment for substance misuse.
 
Pelago has scaled to helping hundreds of employers and health plans and has already helped more than 750,000 members manage their substance use better. We have recently closed our Series C and raised over $151m from leading global investors. If you are passionate about making an impact on the health of others, join us and make it happen!

Pelago is looking for a Growth Marketing Manager This role is ideal for a motivated individual with a passion for marketing and a desire to contribute to the success of a high-performing marketing team. The position offers opportunities for growth and development within the marketing field.

As a Growth Marketing Manager, you will play a pivotal role in supporting the marketing team's initiatives and ensuring the successful execution of cross-channel marketing campaigns, including email, SMS, and direct mail. You will also be supporting efforts to optimize landing pages, which includes A/B testing and optimizing conversion rate across design and content variations. This position requires a detail-oriented and proactive individual with an analytical mindset who can support key areas of the member funnel. You will be a key contributor to the overall success of the member marketing team! 

Responsibilities:

  • Support and execute member marketing campaigns, including organizing and maintaining project files, schedules, and asset customization
  • Build and deploy email campaigns, dynamic multi-channel customer journeys, and track performance
  • Manage landing page experimentation with content and design teams to optimize conversion rates.  Execute A/B testing of layouts, copy, and creative.
  • Analyze landing page and campaign performance data, share insights with the team, and recommend optimization strategies
  • Track and report on marketing spend, budget utilization, and campaign results to ensure efficiency and ROI
  • Customize marketing assets for our client base (using email automation tools or design tools where needed)
  • Contribute to Pelago’s culture of experimentation by identifying new opportunities for testing and optimization across digital channels

Qualifications:

  • Bachelor's degree in Marketing or a related field.
  • 5 years plus of previous marketing experience. Healthcare marketing is a plus.
  • Strong organizational and multitasking skills.
  • Be a problem solver with the ability to investigate the root cause of issues and roadblocks.

The provided range reflects our US target salary range for this full-time position, which is part of our broader total compensation package, including incentive bonus program, stock options, comprehensive benefits, and incentive pay applicable to eligible roles. Individual pay within the range will vary based on a variety of factors like role-related experience and education, internal pay equity, and other relevant business factors. At Pelago, we are committed to an equitable and fair pay philosophy and review total compensation for our employees at least twice a year.

Base Pay Range

$125,000 - $145,000 USD

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