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Director, Product Marketing

New York, NY

Pelago is the leading specialty substance use care provider, built on the belief that effective treatment means matching care intensity to what each member actually needs rather than defaulting to the most expensive intervention. Our programs guide members through every stage of the substance use spectrum, from unhealthy habits to active use disorders, delivering personalized treatment for tobacco, alcohol, opioid, cannabis, and stimulant use based on individual health, habits, genetics, and goals.

With Sona, our voice-first AI Mental Health Specialist, Pelago now applies that same clinically-driven model to mental health, pairing deep clinical expertise with technology to expand access without compromising care quality. We believe technology should make clinical care more precise and more human, not replace the judgment behind it.

Pelago has scaled to helping hundreds of employers and health plans and has already helped more than 750,000 members better manage their substance use. If you're passionate about AI and making an impact on the health of others, join us and make it happen!

Overview of the Role:

Pelago is looking for a strategic and hands-on Director of Product Marketing to own the connective tissue between product and our commercial teams. This person will be one of Pelago’s leading storytellers, responsible for defining how Pelago’s solutions are positioned in the market and ensuring our sales, partnerships, and customer teams have the narratives, tools, and insights they need to win. 

This role sits at the center of product, marketing, and revenue — translating clinical innovation and product capabilities into clear stories that resonate with employers, health plans, and consultants. You’ll partner closely with Product, Sales, Clinical, and Marketing leaders to shape our product narrative, support launches, and maintain strong competitive intelligence. The right person for this role understands that great product marketing blends analytical rigor, storytelling, and strong commercial instincts — and knows how to balance AI-enabled efficiency with human judgment when developing insights, messaging, and enablement.

This is a hybrid role with a high-collaboration rhythm (4 days/week in our NYC office).

In this role you will:

Own Product Positioning & Narrative

  • Define positioning and messaging for Pelago’s solutions and new product capabilities.
  • Translate complex clinical and product innovation into clear value propositions.
  • Develop messaging frameworks and narrative arcs that help buyers understand Pelago’s differentiated value.

Lead Product Launch & Go-to-Market

  • Partner with Product and Commercial leaders to plan and execute launches for new features and offerings.
  • Ensure GTM teams have the messaging, assets, and enablement required for successful launches.
  • Align product storytelling across sales materials, campaigns, and partner communications.

Enable Sales & Partnerships

  • Build and maintain core sales enablement materials including pitch decks, battlecards, messaging guides, and product briefs.
  • Equip Sales, BDR, Partnerships, and Customer Success teams with tools that strengthen commercial conversations.
  • Own identification of strategic gaps in commercial narrative and enablement and redesign where necessary.

Own and Scale Competitive Intelligence

  • Monitor the behavioral health, digital health, and employer benefits markets.
  • Develop competitive battlecards and insights that help Pelago stand out in buyer conversations.
  • Surface trends and insights that inform both product strategy and marketing narrative.

Act as Product–Commercial Connective Tissue

  • Lead complex cross-functional decisions on product story and market positioning, setting clear tradeoffs across Product, Clinical, and Commercial when priorities conflict.
  • Bring customer and market insights back into product conversations.
  • Help ensure internal teams have a consistent understanding of Pelago’s value proposition.
  • Set the standard for product marketing craft at Pelago and mentor others across marketing and commercial teams on positioning, storytelling, and enablement practice.

Apply AI Thoughtfully

  • Systematize AI-forward practice across the product marketing function, building repeatable workflows for research, synthesis, and content development that other team members adopt, not just personal use of AI tools.
  • Balance automation with human judgment and taste to ensure messaging remains thoughtful, credible, and differentiated.

The background we are looking for:

  • 8–12 years of experience in product marketing, strategy, or go-to-market roles.
  • Experience building positioning, messaging frameworks, and sales enablement materials.
  • Strong storytelling skills and ability to translate complex ideas into clear narratives.
  • Experience developing competitive intelligence and market insights.
  • Comfort working cross-functionally with product, clinical, and commercial teams.
  • Proficient in Google Slides / PowerPoint.
  • Experience using AI tools to enhance research, productivity, and content development.
  • Genuine curiosity about healthcare innovation and how emerging technologies can improve outcomes and access to care.

What you’ll love about us:

We have a whole host of perks for our people! From life essentials to nice-to-haves, there are more than a few good reasons to love working with us. We strive to ensure Pelago employees have equitable access to healthcare, wellbeing, time away, and then some.

  • Generous and meaningful equity package
  • Full Medical, Dental, & Vision coverage
  • 401k Plan
  • Unlimited PTO Policy, 10 paid holidays, & company wide “Me Time” Days
  • Paid maternity, paternity & new parent leave
  • Flexible working environment
  • Annual Learning and Development stipend to support continued learning and career development
  • Wellness Reimbursement Program
  • Access to Reproductive & Family Planning Care
  • Substance Use Support for employees and family members

At this time, we are unable to offer visa sponsorship for this position.

Please note that Pelago is dedicated to providing accommodations to candidates upon request. If you need accommodations at any point throughout the interview process, please reach out to your recruiter.

The provided range reflects our US target salary range for this full-time position, which is part of our broader total compensation package, including incentive bonus program, stock options, comprehensive benefits, and incentive pay applicable to eligible roles. Individual pay within the range will vary based on a variety of factors like role-related experience and education, internal pay equity, and other relevant business factors. At Pelago, we are committed to an equitable and fair pay philosophy and review total compensation for our employees at least twice a year.

Base Pay Range

$190,000 - $205,000 USD

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