Marketing Manager

PeopleFinders.com, the premier online service for consumers to locate, contact and verify people and businesses. Over the past couple of decades the Company has quietly become one of the largest owners of public records data in the country, distributing its products over a vast network of websites.

We're seeking a dynamic Marketing Manager to work hand in hand with our Director of Marketing to drive customer acquisition and brand awareness to PropertyReach. This person is responsible for the day-to-day management of several marketing initiatives with an emphasis in online marketing.  The ideal candidate will be a strategic thinker with hands-on experience in digital marketing and content creation.

Salary 

$100K-$115K

Minimum Qualifications & Skills:

• 5-7 years marketing experience
• 2-3 Experience in the real estate industry
• Strong digital marketing experience including social media, email marketing, influencers, and display
• Experience with HubSpot or similar CRM/marketing automation tools
• Experience working in a fast pace, growing environment
• Strong analytical, decision-making and problem solving skills.
• Ability to work in a fast-paced and dynamic environment with minimal supervision.
• Possess strong communication (both verbal and written), and customer service skills, and exchange information with others clearly and concisely.
• Proficient in Microsoft Office applications, specifically Excel and comfort with web based competitive intelligence tools

Key Responsibilities:

• Develop and execute multi-channel marketing campaigns
• Contribute to content creation and optimization
• Implement email marketing campaigns and lifecycle strategies
• Collaborate with product team to align marketing efforts
• Analyze campaign performance and optimize conversion rates
• Manage CRM automations and workflows
• Develop, execute, and monitor effective cross channel marketing campaigns
• Work closely with internal and external stakeholders to optimize customer acquisition, conversion and retention metrics.
• Analyze daily performance and optimize spend based on results to maximize ROI.
• Forecast and manage KPIs, including CPA, ROAS, and more.

Benefits

• Flexible PTO
• 6% 401K match
• 100% of the cost paid for the employee for medical, dental and vision
• 75% of of the cost paid for dependents for medical, dental and vision