Senior Director of Marketing and Growth – Property Reach

PeopleFinders.com, the premier online service for consumers to locate, contact and verify people and businesses. Over the past couple of decades the Company has quietly become one of the largest owners of public records data in the country, distributing its products over a vast network of websites.

About Property Reach 

Property Reach is a fast-growing B2B SaaS PropTech company helping real estate professionals connect with property owners faster and more accurately than ever. We blend smart list-building, high-speed skip tracing, and data-backed outreach tools.  

The Role 

We’re not hiring a brand marketer. We’re hiring a revenue-obsessed performance leader. If you live in dashboards, optimize before breakfast, and treat CAC like a personal challenge—you belong here. 

In this role, you’ll own customer acquisition, reduce churn, increase LTV, and grow MRR. This is a hands-on, full-funnel marketing role with autonomy, real budget control, and a direct line to the leadership team. 

What You'll Own 

Growth Strategy & Execution 

• Own and deliver on KPIs: signups, MRR, CAC, LTV, churn, ROAS 

• Build and execute optimized multi-channel campaigns across paid search, social, SEO, email, and retargeting 

• Manage, measure, and scale acquisition and lifecycle campaigns with a direct link to revenue 

• Marketing Tech + Tools 

• Run all marketing initiatives through HubSpot (automation, segmentation, reporting) 

• Leverage Marketing Analytics dashboards, reports, and real-time campaign visibility 

• Track funnel metrics and optimize performance using Google Analytics GA4 

Leadership & Alignment 

• Manage and mentor the Director of Marketing, as well as internal and external resources 

• Indirectly oversee the Social Media Manager through your Director 

• Collaborate with Sales, Product, and Dev to align marketing with roadmap and revenue goals 

• Lead from the front—strategy, execution, and iteration all roll up to you 

Ownership, Budget, and Hiring 

• Own and optimize a monthly paid media budget across Google, Meta, and emerging platforms 

• Make spending decisions that prioritize CAC efficiency and LTV growth 

• Influence future hiring decisions as performance justifies scale 
  
  
  
  

How We Work 

We move fast. We measure everything. We ship daily. 
We care about results, not activity. The scoreboard tells the story. 
You’ll have full access, direct feedback, and room to build. 
 

Required Experience 

• 8+ years of performance-focused B2B SaaS marketing experience 

• Proven ability to hit MRR growth targets within very specific ICPs

• Skilled in scaling paid acquisition (Google Ads, Meta), CRO, lifecycle/email marketing 
• Leading SEO/GEO initiatives to drive organic growth across Search and AI landscapes

• Data-driven mindset with a strong focus on data, testing, and rapid iteration 

• Confident team leader and cross-functional collaborator 

• Proven ability to translate strategy into execution with fast iteration and measurable outcomes 
• Experience in PropTech, real estate, skip tracing, and/or data SaaS subscription models

• Deep experience in: 

• HubSpot (workflows, attribution, email flows) and ABM platforms

• BI reporting tools and channel-specific marketing analytics tools (dashboards, performance tracking, and analysis) 

• Google Analytics GA4 360 (conversion funnels, attribution) 
   

Bonus Points 

• Familiarity with tools like Segment, Looker, Hotjar, or similar 

• Experience in positioning a brand as a category leader through creative campaigns 

• Skilled at gaining cross-functional buy-in and influencing without authority in fast-paced environments 

Compensation: Competitive salary + performance-based bonus + full benefits 
Status: Full-time 

Benefits

• Flexible PTO
• 6% 401K match
• 100% of the cost paid for the employee for medical, dental and vision
• 75% of the cost paid for dependents for medical, dental and vision