Associate Manager - Incentives Strategy and Planning
Job Title: Incentives Associate Manager
Reports To: Associate Director
FLSA Status: Full Time - Salaried, Exempt
Location: Minneapolis or Cincinnati
Who is pep:
pep started with 7 employees, a borrowed conference room, and an idea to fill a void in the marketing services space. Today we’ve grown to over 200 people and we are an industry leader in consumer activation, serving some of the top Fortune 500 companies. We’ve managed over $5 billion in marketing spend for over 750 brands and pride ourselves on a client retention rate of 98%.
Our company has evolved since we started 18 years ago, but there is one thing that has remained a constant. at pep, we put people first. Our core values of accountability, excellence, ingenuity, people, and tenacity guide our interactions, decisions, and drive our culture. We are committed to maintaining an inclusive environment where every member of our team feels seen, cared for, and has the support they need to thrive. And our tremendous growth provides our people with many new career and development opportunities along with the flexibility to pursue their professional goals.
We’re looking for teammates who are driven, eager to learn, agile, positive, and client focused to join and contribute to our team. We enjoy a hybrid work model and competitive salary based on experience. If this sounds like you and you want to be a part of something special, then click below to apply.
At pep we value our team and offer:
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Summary of Position:
The Incentives associate manager is an experienced marketing manager who will drive national consumer promotions, with a primary focus on incentives. In this role you will develop and implement national consumer incentive plans, advise on strategy, and work closely with brand teams to deliver effective, business-driving activations. This role will also require seasoned presentation and story-telling skills that will be used to “sell in” plans with various levels of leadership. The ideal candidate will have a minimum of 3 -5 years’ of experience in consumer promotions/incentives, be highly organized and be an excellent communicator, with strong analytical and problem-solving skills. In addition, you should be comfortable working with a variety of stakeholders and be able to quickly adapt to changing environments.
Promotions Include:
- Digital Coupons
- Mobile rebates
- FSI (free standing inserts)
- Targeted coupon vehicles
- Tearpad / IRC coupons
- Direct Mail coupons
Key Responsibilities and Attributes:
- Create incentives strategy and fiscal year plan for brand that fits the business objectives and KPIs
- Work closely with brand teams to create consumer-first strategies, ideas, and plans
- Present plan performance and adjustments to brand leadership on a frequent basis
- Evaluate plan performance and delivery to make real-time updates and optimizations
- Being comfortable working with a variety of stakeholders and being able to quickly adapt to changing environments.
- Champion innovative ideas across relevant channels and tactics, especially:
o Targeted incentives
o Shopper marketing
o Ecommerce
- Be an incentives expert by consistently:
o Being curious about consumers and their interests and motivations
o Monitoring competitive activity and leveraging data, analytics and insights to identify opportunities and programming optimizations
o Partnering with our vendors to maximize their respective insights and capabilities
o Identifying trends to anticipate the future and gaining advantage via test and learn
- Serve as key point of contact and connection with one or more external incentives vendors
- Work with cross-functional partners to measure and refine strategies and executions
- Capture and share learning and best practices with brand teams and incentives peers
- This role may also have direct reports, who also work in the planning and strategy space
Knowledge/Skills Preferred:
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
A successful candidate will have the following skills:
- Preferred, but not required: 3+ years’ experience in incentives and consumer promotions strategy and execution in the consumer-packaged goods space
- Strategic Mindset: See ahead to future possibilities and translate them into breakthrough strategies
- Business Insight: Apply knowledge of business and the marketplace to advance the organization’s goals
- Strong Communication and Strategic Influencing: Ability to “sell in” and support change agenda across multiple stakeholders.
- Excellent organizer and communicator, with strong analytical and problem-solving skills
- Ability to calculate figures and amounts such as discounts, interest, commissions, proportions, and percentages
- To perform this job successfully, an individual should have experience in Microsoft Outlook, Word, Power Point, and Excel. Above average proficiency in Excel is required. Typing skills should be a minimum of 55 wpm.
We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
WPP (pep) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
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