Sales Development Rep (SDR / BDR)

About Perform

Perform (totalperform.com) is an AI, consulting, and engineering firm based in Milton, GA. One part of our business places nearshore engineers in the roles that are hardest to hire in the US right now: AI/ML engineers, data engineers, senior architects, and security and platform specialists.

We are building a small offshore team to drive the top of our sales funnel. This role is the engine that keeps our Account Executive's calendar full of qualified conversations.

The role in one line

You find the right companies, reach the right people, and book qualified meetings for our Account Executive. You own the top of the funnel: calling, messaging, email, and list-building. You do not run the sales meetings, the AE does that. Your job is to get them in the room.

What you will do

• Outbound calling. Call decision-makers at target companies from approved talking points, qualify their interest, and book meetings for the Account Executive.
• LinkedIn outreach. Send connection requests and follow-up messages from approved templates, and keep conversations moving until they are ready for the AE.
• Cold email. Run email sequences from approved templates and track replies.
• List building and research. Find target companies that match our profile, identify the right contacts, and verify their details.
• Job-board monitoring. Watch job boards for companies hiring the roles we sell, since an open req is a strong buying signal, and trigger outreach to them.
• Apollo hygiene. Log every call, message, and reply in Apollo, and keep records clean and current. When a meeting is booked, push the qualified lead into HubSpot so it reaches the AE and the CRM of record.
• Hand-offs. Pass interested prospects and any detailed questions straight to the Account Executive. You qualify and book, the AE handles the rest.

What you will not do

Clear lines, because they keep the role focused and effective:

• Run discovery or sales calls. You qualify and book; the AE runs the meeting.
• Quote prices, scope work, or commit Perform to anything.
• Answer detailed prospect questions. Those go to the AE.
• Change the templates, talking points, or target criteria without sign-off.

How you will be measured

Outcomes first, with activity as the leading indicator. Targets are set with you and calibrated once the team is live.

Measure	What good looks like	Target (calibrate)
Meetings booked for the AE	The number that matters most. Qualified meetings that turn into real pipeline.	X / week
Positive replies	Real interest worth the AE's time	X / week
Outreach volume	Consistent calls, messages, and emails across the week	X touches / week
Reply rate	Shows whether the targeting and messaging are working	X%
List and data quality	Accurate contacts, clean records in Apollo, everything logged	Clean weekly

 

Who we are looking for

• Outbound experience. You have done SDR, BDR, or telesales work before, ideally into US or Western markets. You are comfortable on the phone and in writing.
• Strong spoken and written English. Clear, confident, and natural. You will be calling and messaging US decision-makers, so this matters a lot.
• US-hours overlap. You can work hours that overlap the US business day, since that is when the people you are calling are available.
• Organized and consistent. This role rewards steady daily volume and clean records. You keep a rhythm and you keep good notes.
• You follow the playbook and templates, take feedback, and improve as we learn what converts.
• Top-of-funnel work means a lot of no before each yes. That does not rattle you.

Tools you will use

• Apollo for outreach, sequencing, calling, email, and tracking. This is your main workspace.
• HubSpot as the CRM of record, where booked meetings and qualified leads get pushed.
• LinkedIn (Sales Navigator) for research and outreach.
• Job boards for hiring-signal monitoring.

Training on our specific tools, templates, and target profile is provided. You bring the outbound skill; we provide the playbook.

How this role fits

You work closely with our Account Executive, who directs the target list and owns the meetings you book. Our content lead keeps your templates and talking points current. You work day to day in Apollo, and when you book a meeting you push the qualified lead into HubSpot, which is our CRM of record. You are the top of a funnel that the AE then carries to close. When you do this well, the AE spends their time selling instead of prospecting, and the whole engine moves faster.