VP Sales ITALY

Perion is a global advertising technology company delivering solutions to the biggest brands and publishers around the globe across search, social media and display, video, CTV, and programmatic DOOH.

Home to an award-winning technology solution –– with our unique data-driven AI/ML based technologies, we deliver and optimize hundreds of terabytes of data and billions of events per day. We’re working with dozens of sources to provide a superior experience across screens and platforms, including mobile, video, social and native.

Perion is a global technology powerhouse redefining what’s possible in digital advertising. We help the world’s leading brands and agencies cut through the noise and drive real, measurable growth—using advanced targeting, creative intelligence, and data-driven performance solutions across channels like search, social, display, connected TV and DOOH.

 

At Perion, we don’t just follow industry trends—we set them. We move fast, think bigger, and challenge the status quo with bold innovation and relentless execution. Our culture is built on integrity, transparency, collaboration, and accountability, empowering every team member to take ownership and make an impact.

 

If you’re looking for a place where ambitious ideas become real results, where technology meets creativity, and where your work truly matters—Perion is where the future gets built.

 

Reporting to the Managing Director of EMEA, your main responsibility is to evangelise and educate Italian agencies and brands on the value proposition of Perion’s digital solutions, with a particular focus on programmatic DOOH and Outmax, Perion’s performance marketing solution that maximises programmatic campaign results through intelligent optimisation, targeting, and real-time, data-driven execution.

About this opportunity 

The purpose of this role is to lead sales activity, maximise revenue and grow key partnerships across the respective Media Agencies and Direct clients that we operate with across the Italian market.  This includes leading the development and implementation of sales strategy, go-to-market plans with Marketing and managing and maintaining our CRM system and Agency Blueprints for accurate and valuable forecasting and planning.

 

How You’ll Make an Impact

• Evangelize the Perion brand in market, highlighting our solutions and capabilities across the digital ecosystem
• Develop a strategic plan to achieve revenue goals and execute effectively
• Prospect, source and close opportunities working with demand side partners; brands, marketers and agencies, and management of sales pipeline
• Identify growth opportunities for larger partnerships across multiple Perion solutions
• Strong relationship building ability, able to interface with varying levels within the client organisation
• Conduct in person meetings and calls with senior client decision makers
• Attend key industry events and relevant conferences
• Utilise sales process and tools to provide accurate forecasts
• Deliver market feedback and trends to help shape future company needs
• Meet or exceed agreed upon revenue goals
• Travel when necessary

What do you need to perform in this job 

• Bachelor's Degree in Computer technology or related field preferred
• Diploma of Advertising or Marketing
• 10  years of Sales experience with 3-5 years management experience
• Professional and personable
• Highly self-motivated, hard-working individual
• Excellent written and verbal communication skills, and effective presentation skills
• Strong reputation and relationships in market
• Ability to generate revenue, provide reporting and forecast accurately
• Excellent client service
• Represent the Perion brand and lift profile in market
• Sound understanding of Programmatic Advertising and the landscape in Italy
• Sound understanding of digital landscape in Italy
• Develop Agency Strategy to achieve revenue goals
• Liaise with Marketing to develop collateral for region and go-to market plans
• Strong understanding of all Perion solutions and the ability to present and demonstrate their capabilities
• Programmatic and/or digital experience
• Out of Home Sales experience
• Proven track record of success
• Experience in using a CRM system 
• Ability to collaborate and work well within the extended team; effectively communicate and partner with all business groups including product, sales and customer support 
• Good command of spoken and written English is a must

  Career Path

• Be part of a fast growing global leader. Perion is built around measurable outcomes and you have the opportunity to grow with Perion as a sales leader within the wider EMEA and global sales organisation
• Real differentiation. Strong tech, premium partnerships, and unique solutions like Outmax give you a compelling story to take to market
• Be part of the revolution. The revolution of trading DOOH programmatically and become an expert around the technology behind it. Work alongside our international division within EMEA to drive inbound and outbound demand from Italy
• High impact role. Sales at Perion isn’t transactional and you’re building strategic partnerships and driving real business transformation
• Work with smart, ambitious people. A culture of collaboration, ownership, and high standards means you grow quickly and you will be an important contributor to the culture of fun we want to have each day in an extremely innovative and ever changing working environment

What We’ll Bring to the Table

• Real ownership from day one. New hires aren’t sidelined; you’re trusted with meaningful work immediately
• Fast growth opportunities. Perion is scaling quickly, creating clear paths to develop, advance, and take on leadership.
• A culture of collaboration. Teams work closely across regions and functions, so you learn faster and feel supported
• Exposure to cutting-edge ad tech. You’ll gain hands-on experience in one of the most innovative, fast-moving businesses in the world
• A performance-driven environment that rewards impact. Results matter, and strong performers are recognised, valued, and rewarded