VP Sales UK

Perion is a global advertising technology company delivering solutions to the biggest brands and publishers around the globe across search, social media and display, video, CTV, and programmatic DOOH.

Home to an award-winning technology solution –– with our unique data-driven AI/ML based technologies, we deliver and optimize hundreds of terabytes of data and billions of events per day. We’re working with dozens of sources to provide a superior experience across screens and platforms, including mobile, video, social and native.

Reporting to the UK Managing Director, as the VP Sales UK, your main responsibility is to evangelise and educate brands and agencies on the value proposition of Perion’s digital solutions, with a particular focus on Outmax, Perion’s performance marketing solution that maximises programmatic campaign results through intelligent optimisation, targeting, and real-time, data-driven execution.

About this opportunity 

The purpose of this role is to lead new business development, maximise revenue and grow key partnerships across the respective media agencies and direct clients that we operate with both locally and internationally. This includes leading the development and implementation of sales strategy, go-to-market plans with marketing and managing and maintaining our CRM system and agency blueprints for accurate and valuable forecasting and planning.

This role sits at the intersection of sales, partnerships, and market education. You will act as a senior ambassador for Outmax and wider Perion solutions like DOOH, owning top-tier relationships, structuring Joint Business Plans, and embedding Outmax as a must-have optimisation layer across the digital marketing ecosystem.

This is a hands-on, externally facing role, designed for a profile coming from top-tier adtech companies or saleshouses, or a similar high-end adtech environment, with deep credibility at C-level within agencies and large advertisers.

How You’ll Make an Impact

• Strategic sales leadership
• Own and grow enterprise-level revenue across holding groups, key agencies, and top-tier advertisers
• Personally lead complex, high-value deals involving multiple stakeholders (trading, procurement, data, legal, finance)
• Define and execute the commercial strategy for Outmax and wider Perion solutions across the market, in alignment with Perion’s global objectives

• Agency & advertiser relationships
• Leverage an existing senior network across media agencies, trading desks, and advertiser leadership (CMOs, Heads of Media, Digital Directors)
• Position Outmax as a strategic partner, not a vendor: performance, automation, and business outcomes first
• Build long-term account penetration rather than transactional sales

• Partnerships & Joint Business Plans (JBPs)
• Design, negotiate, and execute Joint Business Plans with:
• agency groups
• strategic advertisers
• platforms and ecosystem partners.

• Act as the senior commercial owner of these partnerships and structure multi-quarter / multi-market agreements including:
• Revenue commitments
• Test & learn frameworks
• Co-selling and co-marketing initiatives

• Market evangelism & credibility
• Represent Outmax externally as a thought leader in digital marketing optimisation, AI-driven bidding, and performance-led media
• Engage in high-level industry discussions with agencies, advertisers, and platforms
• Support Perion / Outmax in key pitches, RFPs, and strategic conversations where seniority and credibility are critical

• Team leadership & enablement
• Act as a role model and closer for senior sales and account teams
• Mentor and elevate commercial talent, particularly on:
• Enterprise selling
• Negotiation at C-level
• Long-term partnership building
• Work closely with product, trading, finance, and legal teams to ensure scalable and repeatable commercial frameworks

What do you need to perform in this role

• 15+ years experience in digital media, adtech, or programmatic environments.
• Proven senior leadership experience at companies such as from top-tier adtech companies or saleshouses, or a similar high-end adtech environment.
• Demonstrated success managing:
• large agency groups
• strategic advertisers
• complex partnership agreements
• Strong track record in structuring and executing JBPs.
• Network & credibility
• Deep, active network within major agency groups (global, regional, and local leadership)
• Established relationships with large advertisers and media decision-makers
• Recognised as a trusted peer by agency MDs, Global Heads of Trading, and senior client leads
• Skills & mindset
• Highly strategic, but commercially hands-on
• Exceptional negotiation and deal-structuring skills
• Comfortable operating in ambiguity and shaping new business models
• Strong executive presence; able to influence without authority
• Data-driven, performance-oriented, and business-outcome focused.

What We’ll Bring to the Table

• Exposure to cutting-edge ad tech. You’ll gain hands-on experience in one of the most innovative, fast-moving businesses in the world and be able to shape the commercial future
• Fast growth opportunities. Perion is scaling quickly, creating clear paths to develop, advance, and take on leadership
• A performance-driven environment that rewards impact. Results matter, and strong performers are recognised, valued, and rewarded
• High autonomy and visibility at group level
• Direct impact on revenue, partnerships, and market positioning
• Ability to operate at true ecosystem level, not just “selling inventory or tech”
• Reports directly to Group leadership
• Works closely with Product, Trading, Finance, and Global Partnerships teams

Perion is committed to building a company whose staff reflects the true diversity of our community. Our employees are hired, promoted, and rewarded on the basis of talent, performance, dedication and results. We embrace our diversity and are proud to be an Equal Opportunity Employer that welcomes all candidates without regard to race, creed, color, religion, national origin, alienage or citizenship status, sex, age, sexual orientation, gender identity, marital status, partnership status, ancestry, disability or veteran status.