Lead Generation Specialist for Enterprise

Perplexity is an AI-powered answer engine founded in December 2022 and growing rapidly as one of the world’s leading AI platforms. Perplexity has raised over $1B in venture investment from some of the world’s most visionary and successful leaders, including Elad Gil, Daniel Gross, Jeff Bezos, Accel, IVP, NEA, NVIDIA, Samsung, and many more. Our objective is to build accurate, trustworthy AI that powers decision-making for people and assistive AI wherever decisions are being made. Throughout human history, change and innovation have always been driven by curious people. Today, curious people use Perplexity to answer more than 780 million queries every month–a number that’s growing rapidly for one simple reason: everyone can be curious. 

We are seeking a dynamic and results-driven Lead Generation Specialist to join our team in a unique role that bridges marketing and sales functions. This position’s primary objective is to drive high-quality enterprise pipeline by sourcing, qualifying, and converting leads into sales opportunities or self-serve customers.

This role is ideal for professionals who thrive at the intersection of marketing and sales. You'll be responsible for creating qualified white-glove leads by creating outbound campaigns for enterprise customers while building marketing campaigns that drive self-serve customer conversion.

This is a high-impact role on our small but mighty Enterprise team, ideal for someone who thrives in fast-paced, hyper-growth environments.

Responsibilities

• Enterprise Lead Generation & Qualification
  • Generate and qualify a high-volume of qualified enterprise leads through strategic outreach (cold calling, email campaigns, social selling, and targeted campaigns).
  • Conduct high-volume prospecting through strategic outreach including cold calling, email campaigns, and social selling
  • Research and identify target accounts using tools like Apollo, LinkedIn Sales Navigator, Clay and other prospecting platforms
• Marketing Campaign Development & Execution
  • Create lifecycle demand-gen marketing campaigns targeting existing consumer users and lukewarm prospects to drive conversion
  • Develop sales plays and sequences in platforms like Unify for consistent, scalable outreach
  • Manage enterprise and growth email marketing campaigns to nurture leads through the sales funnel
• Sales and marketing operations
  • Track and report on key performance metrics number of leads generated, pipeline ARR, conversion rates, and sales-qualified opportunities created
  • Optimize campaign performance through A/B testing and data-driven insights

Qualifications

• 3-5 years at a fast-paced start up in similar growth or demand gen roles
• Proven track record of generating leads, exceeding quota attainment, and exceeding measurable performance goals
• Prior demonstrated success in fast-paced, results-oriented GTM environments, ideally at SaaS companies, and history of consistently performing above quota in an outbound sales environment
• Ability to leverage data to drive decisions, create systems, and identify process improvements to improve efficiency
• Experience with SaaS or technology sales environment preferred

Nice to Haves

• Experience at a high-growth startup
• Understanding of enterprise sales cycles and complex B2B buying processes
• Previous experience in a hybrid sales/marketing role or demonstrated interest in both functions
• Geeks out about finding new data sets and unique user data to action on campaigns
• Passionate about building connections in novel and professional ways, you are a power user of social media and digital communities—constantly seeking out new audiences, channels, and conversations that move the pipeline forward
• You have proven experience crafting compelling leadership, sales, and marketing content that captures attention and sparks interesting sales conversations, helping to scale our product and elevate brand authority in the market

This is a rare opportunity to build a top-of-funnel foundation for a hyper-growth AI company at a pivotal stage. This is also perfect for ambitious professionals who want to explore both sales and marketing functions if you’re between the crossroads. If this sounds like you - we want to hear from you.

The cash compensation for this role is $130,000 - $160,000 (depending on experience level) 
 
Equity: In addition to the base salary, equity may be part of the total compensation package.
Benefits: Comprehensive health, dental, and vision insurance for you and your dependents. Includes a 401(k) plan.