Director of Marketing, Laundry and Rafaella

About Perry Ellis International
Perry Ellis International, Inc. is a leading designer, distributor and licensor of a broad line of high quality men's and women's apparel, accessories and fragrances. The company's collection of dress and casual shirts, golf sportswear, sweaters, dress pants, casual pants and shorts, jeans wear, active wear, dresses and men's and women's swimwear is available through all major levels of retail distribution. The company, through its wholly owned subsidiaries, owns a portfolio of nationally and internationally recognized brands, including: Perry Ellis®, An Original Penguin by Munsingwear®, Laundry by Shelli Segal®, Rafaella®, Cubavera®, Ben Hogan®, Savane®, Grand Slam®, John Henry®, Manhattan®, Axist® and Farah®. The company enhances its roster of brands by licensing trademarks from third parties, including: Nike® for swimwear, and Callaway®, PGA TOUR® and Jack Nicklaus® for golf apparel. Additional information on the company is available at www.pery.com.

Company Overview:

Perry Ellis International, Inc. represents a diverse portfolio of lifestyle apparel brands. The Company, through its wholly owned subsidiaries owns and licenses nationally and with a brand portfolio of over 42 Brands domestically and internationally recognized brands including: Perry Ellis®, Original Penguin® by Munsingwear®, Laundry by Shelli Segal®, Rafaella®, Cubavera®, Ben Hogan®, Savane®, Grand Slam®, John Henry®, Manhattan®, Axist®,  and Farah®. The Company enhances its roster of brands by licensing trademarks from third parties, including: Nike®  for swimwear, Callaway®, PGA TOUR®, and Jack Nicklaus® for golf apparel. 

Job title: Director of Marketing, (Ladies Brands) Rafaella and Laundry Brands

Reporting to: President of Licensing

Location: New York, NY

Objective:

The Director of Marketing is a strategic leader responsible for developing and executing comprehensive marketing strategies that drive revenue growth and enhance brand equity. This executive will oversee all marketing functions, including brand management, advertising, public relations, and market research.

Key Responsibilities

• Develop and Execute Growth Strategies:
• Conduct in-depth market research and competitive analysis to identify growth opportunities and emerging trends.
• Develop and implement innovative marketing campaigns that align with business objectives and drive customer acquisition and retention.
• Analyze marketing performance metrics to measure ROI and optimize campaign effectiveness.
• Collaborate cross-functionally with sales, product development, and finance teams to ensure alignment and achieve business goals.
• Oversee the development and management of the marketing budget.
• Brand Management and Positioning:
• Define and articulate the brand vision, values, and positioning.
• Develop and execute brand strategies to enhance brand awareness and reputation.
• Ensure consistent brand messaging across all channels and touchpoints.
• Manage brand partnerships and collaborations to maximize brand exposure.

• Partnership Management:
• Build and maintain strong relationships with key partners, including licensees, agents, and distributors.
• Collaborate with partners to develop and execute joint marketing initiatives.
• Monitor partner performance and identify opportunities for growth and improvement.

Qualifications

• Minimum 5-7 years of experience in brand marketing or brand licensing with a proven track record of driving revenue growth.
• Strong understanding of the fashion industry, consumer behavior, and market trends.
• Demonstrated ability to develop and execute successful marketing campaigns.
• Excellent leadership, communication, and interpersonal skills.
• Strong analytical and problem-solving abilities.
• Bachelor’s degree in marketing, business, or related field preferred.

Legal Disclaimer:

Perry Ellis International is an equal opportunity employer. We do not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, or any other legally protected status. All qualified applicants will receive consideration for employment without regard to their individual background and characteristics. We are committed to providing a workplace free of any discrimination or harassment. This commitment extends to all aspects of employment, including hiring, promotion, transfer, compensation, and termination. By submitting your application, you acknowledge and agree to the company's commitment to equal employment opportunities.

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