Vice President, Hispanic Marketing - Latam

About Perry Ellis International
Perry Ellis International, Inc. is a leading designer, distributor and licensor of a broad line of high quality men's and women's apparel, accessories and fragrances. The company's collection of dress and casual shirts, golf sportswear, sweaters, dress pants, casual pants and shorts, jeans wear, active wear, dresses and men's and women's swimwear is available through all major levels of retail distribution. The company, through its wholly owned subsidiaries, owns a portfolio of nationally and internationally recognized brands, including: Perry Ellis®, An Original Penguin by Munsingwear®, Laundry by Shelli Segal®, Rafaella®, Cubavera®, Ben Hogan®, Savane®, Grand Slam®, John Henry®, Manhattan®, Axist® and Farah®. The company enhances its roster of brands by licensing trademarks from third parties, including: Nike® for swimwear, and Callaway®, PGA TOUR® and Jack Nicklaus® for golf apparel. Additional information on the company is available at www.pery.com.

 Summary:

The Vice President of Hispanic Marketing - Latam is responsible for developing and executing impactful marketing strategies that resonate with diverse consumer segments across Latin America, Mexico, Brazil. This role will play a critical role in driving brand growth and market share by fostering meaningful connections with culturally relevant audiences.

Key Responsibilities:

• Develop and Execute Multicultural Marketing Strategies:
• Develop and implement culturally sensitive and inclusive marketing campaigns across all channels (digital, social media, print, experiential).
• Conduct in-depth market research and audience segmentation to understand the needs and preferences of diverse consumer groups.
• Identify and leverage cultural trends and insights to inform marketing initiatives.
• Build Strong Brand Partnerships:
• Collaborate with key influencers, cultural leaders, and community organizations to build authentic brand partnerships.
• Leverage diverse media outlets and platforms to reach target audiences.
• Team Leadership:
• Lead and mentor a team of marketing professionals, fostering a diverse and inclusive team environment.
• Develop and manage budgets and resources effectively.
• Data Analysis & Insights:
• Track and analyze the performance of marketing campaigns, identifying key metrics and areas for improvement.
• Utilize data and insights to optimize marketing strategies and maximize ROI.
• Cross-Functional Collaboration:
• Work closely with sales, merchandising, and other departments to ensure alignment and synergy.
• Collaborate with regional teams to ensure consistent brand messaging and execution.

Qualifications:

• Bachelor's degree in Marketing, Communications, or a related field.
• 10+ years of experience in marketing, with a strong focus on multicultural marketing.
• Proven track record of developing and executing successful marketing campaigns that resonate with diverse audiences.
• Deep understanding of cultural nuances and sensitivities within the Latam region.
• Experience with digital marketing, social media, and influencer marketing.
• Strong leadership, communication, and interpersonal skills.
• Fluency in multiple languages (e.g., English, Spanish) is necessary.

Preferred Qualifications:

• Experience in the fashion or retail industry.
• Experience working in international markets.
• MBA or other relevant advanced degree.

Legal Disclaimer:

Perry Ellis International is an equal opportunity employer. We do not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, or any other legally protected status. All qualified applicants will receive consideration for employment without regard to their individual background and characteristics. We are committed to providing a workplace free of any discrimination or harassment. This commitment extends to all aspects of employment, including hiring, promotion, transfer, compensation, and termination. By submitting your application, you acknowledge and agree to the company's commitment to equal employment opportunities.

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