eCommerce Marketing Manager

Company Overview

Perry Ellis International, Inc. represents a diverse portfolio of lifestyle apparel brands. The Company, through its wholly owned subsidiaries owns and licenses nationally and with a brand portfolio of over 40 Brands domestically and internationally recognized brands including: Perry Ellis®, Original Penguin® by Munsingwear®, Laundry by Shelli Segal®, Rafaella®, Cubavera®, Ben Hogan®, Savane®, Grand Slam®, John Henry®, Manhattan®, Axist® and Farah®. The Company enhances its roster of brands by licensing trademarks from third parties, including: Nike®  for swimwear, and Callaway®, PGA TOUR®, and Jack Nicklaus® for golf apparel.

Position Summary:

As the eCommerce Marketing Manager, you will be responsible for the end-to-end execution of our marketing marketplace strategy, leading high-performance advertising efforts across our premier 1P retail partners. You will act as the primary lead for product discoverability and conversion on platforms such as Walmart.com, Macys.com, Kohls.com, and others, ensuring brand consistency across our diverse portfolio while driving measurable sales growth through sophisticated retail media management.

Key Responsibilities:

• Retail Media & Performance Marketing: Execute and oversee Sponsored Product and Sponsored Brand campaigns across Retail Media Networks (RMNs), performing weekly bid adjustments, keyword harvesting, and budget reallocations to maximize ROAS.
• Financial Stewardship: Partner closely with Finance to establish account-level budgets and manage complex invoice coding via NetSuite to ensure precision in ad-spend tracking.
• Analytics & Reporting: Generate weekly performance snapshots and Monthly Executive Reports (EMR) to translate digital metrics into actionable business insights for senior leadership.
• Cross-Functional Leadership: Lead Ecommerce Business Review meetings, aligning Sales and Finance teams on shipment data, sales trends, and upcoming digital marketing opportunities.
• Social Proof Management: Lead Bazaarvoice campaigns and review sampling programs to drive product ratings and syndication, boosting consumer confidence and conversion.
• Operational Support: Provide ad-hoc support for 1P operations and merchandising initiatives, including Amazon-specific projects related to advertising campaigns.

Qualifications:

• Experience: 3-5 years of experience in eCommerce marketing, specifically within 1P Wholesale or Retail Media environments.
• Platform Expertise: Proven track record managing campaigns within Walmart Connect, Criteo, CitrusAd, or similar Retail Media Networks.
• Technical Proficiency: Advanced skills in Excel/Google Sheets and experience with ERP systems like NetSuite for financial tracking.
• Industry Knowledge: Familiarity with the apparel industry and the specific digital requirements of major retailers like Macy’s, Kohl’s, and Sam’s Club.
• Tools: Experience with Bazaarvoice or similar review syndication and social proof platforms.

Personal Attributes:

• Analytical Mindset: Ability to pivot between high-level strategy and granular data optimization to drive ROI.
• Financial Acumen: Strong attention to detail regarding budgeting, invoicing, and fiscal accountability.
• Collaborative Communicator: Excellent verbal and written communication skills with the ability to align diverse teams (Sales, Finance, Marketing) toward common goals.
• Adaptability: A proactive self-starter who can manage multiple brands and retail platforms in a fast-paced environment.

Legal Disclaimer:

Perry Ellis International is an equal opportunity employer. We do not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, or any other legally protected status. All qualified applicants will receive consideration for employment without regard to their individual background and characteristics. We are committed to providing a workplace free of any discrimination or harassment. This commitment extends to all aspects of employment, including hiring, promotion, transfer, compensation, and termination. By submitting your application, you acknowledge and agree to the company's commitment to equal employment opportunities.

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