Back to jobs
New

CRM Manager Reactivation

U.S.
ABOUT US

Join us in inspiring everyone to express their unique beauty.

IPSY is the beauty industry’s most powerful platform, uniting brands, creators, and hyper-engaged consumers with unprecedented access to each other through the ultimate beauty membership. Home to sample-size subscription IPSY Original, full-size subscription IPSY Extra, and quarterly, limited-edition collection IPSY Ultimate, we curate beauty for millions of members so they can play, explore, and express their unique beauty every day.

We think self-discovery, self-expression, and confidence are beautiful. Agree? Then join us! Explore careers and learn more about our values, culture, and benefits across all our brands: IPSY Careers.

We're proud to be a remote-first company. Our fully remote team members have the chance to live and work where they want, because we believe work should fit into your life—not the other way around. We offer monthly virtual activities, company-wide offsites, professional development, and learning sessions, to help our team members stay connected, engaged, and impactful while working virtually.

United States Remote: Remote positions which may be performed in any of the states where IPSY has established a Business presence: Arizona, California, Connecticut, Florida, Illinois, Kansas, Massachusetts, Missouri, North Carolina, New York, New Jersey, Nevada, Ohio, Pennsylvania, Texas, and Washington. California Privacy Notice

 

Beware job scams! IPSY recruiters only use @ipsy.com email addresses. We do not interview via text/message/Teams. We don't ask for software downloads (except Zoom) and we will never ask for sensitive information (like SSN/bank info). Suspect fraud? Report it to law enforcement and recruiting@ipsy.com. 

 

About the Role:

IPSY is seeking a CRM Manager, Reactivation to own and transform our resubscription growth engine. This role is accountable for driving former members back into the IPSY ecosystem — increasing resubscriber volume, improving reactivation efficiency, and elevating the long-term value of returning members--in partnership and support of your manager (Senior Director).

This is a highly commercial, cross-channel role. You will forecast and drive performance against resubscriber targets, proactively identify risks, and design mitigation plans in partnership with channel owners across email, push, SMS, paid media, organic, site experience, and interstitials.

Beyond execution, this role will help evolve and improve how IPSY approaches reactivation today — shifting from tactical campaigns to a data-driven, personalized, cross-channel strategy rooted in member behavior, predictive signals, and experimentation.

You will partner closely with Lifecycle, Paid Media, Tech (Product, Engineering), Data/Analytics, Creative, Operations, Legal, and CX to build scalable programs that deliver measurable growth.

This position reports to the Senior Director of Loyalty and can be fully remote from the 16 U.S. states where IPSY hires (see application for list). 

 

What You’ll Be Doing:

Own Commercial Reactivation Performance

  • Drive resubscriber targets across all subscription programs (Original, Extra, Ultimate)
  • Report out to team, cross-functional partners, and executive leadership in Weekly, Monthly business performance forums and discussions
  • Build and manage reactivation forecasts; monitor weekly/monthly performance versus plan
  • Proactively identify risks and performance gaps; develop mitigation strategies in partnership with channel leads
  • Translate performance into executive-ready narratives highlighting key drivers, insights, and next actions

Design and Support the Cross-Channel Reactivation Strategy

  • Develop an integrated reactivation framework spanning email, push, SMS, paid media, organic, on-site experience, and interstitials
  • Partner with channel owners to activate against shared plans and optimize gift budget allocation across channels
  • Advance segmentation and personalization strategy for former members using behavioral, transactional, and predictive signals
  • Elevate triggered, always-on, and promotional programs to maximize incremental lift and efficiency
  • Design and lead rigorous testing roadmaps (offer, cadence, creative, messaging, timing, channel mix)

Transform the Reactivation Program

  • Act as a visible change agent — rethinking how IPSY approaches churned members
  • Introduce new ways of working that increase personalization, automation, and measurable accountability
  • Partner with Marketing Ops and Data to improve targeting logic, reporting visibility, and operational scalability
  • Champion experimentation and continuous optimization across channels

Lead Cross-Functional Activation & Operations

  • Partner closely with channel owners (Email, Push, SMS, Paid, Site/Organic) to ensure alignment on targets and execution
  • Partner with Finance on annual operation plan, updated performance trends, and reforecasting as needed
  • Support operational workflows as needed, including:
    • Interstitial execution and optimization
    • Legal copy alignment and approvals
    • Gift-with-resubscription operations (budget alignment, inventory checks, unit tracking)
    • Coordinating product setup in dotCMS (including product IDs and availability)
  • Ensure alignment across Creative, Merchandising, CX, Technology, and Operations to deliver a seamless returning-member experience
  • Partner with Marketing Ops and Tech teams to support new launches and troubleshoot issues that impact resubscription performance
  • Support ad hoc strategic initiatives and special projects related to churn, win-back, and member lifecycle growth

 

What We Are Looking For:

Commercial & Analytical Rigor

  • 8+ years of lifecycle, CRM, growth, or subscription marketing experience
  • Demonstrated ownership of revenue-driving programs tied to retention, reactivation, or subscriber growth
  • Exceptional analytical storytelling skills — able to connect performance data to financial impact, diagnose root causes, and articulate clear recommendations with confidence in executive forums
  • Strong forecasting experience and comfort managing to performance targets
  • Proven ability to identify risk early and design mitigation strategies
  • Advanced A/B testing and experimentation experience
  • Strong analytical fluency (Excel/Google Sheets required; familiarity with Tableau, Sigma, Amplitude, Looker, etc.)

Cross-Channel Lifecycle Expertise

  • Strong experience across email, push, SMS, and Site Marketing; familiarity partnering with paid media teams strongly preferred.
  • Experience working within enterprise ESPs (Iterable preferred; Braze, Salesforce Marketing Cloud, etc.).
  • Strong understanding of segmentation, personalization, triggered journeys, and automation.
  • Experience operating within subscription and/or eCommerce businesses preferred.

Change Leadership & Influence

  • Ability to collaborate effectively with cross-functional stakeholders and drive alignment on shared goals
  • Comfortable operating in ambiguity and building new systems where none exist
  • Strong executive communication skills — able to distill complexity into clarity
  • Balances strategic thinking with hands-on execution

Leadership Profile

  • Highly accountable and performance-oriented
  • Detail-driven but able to zoom out to the broader business impact
  • Thrives in fast-paced environments
  • Bachelor’s degree required

Why This Role Matters

Reactivation is one of IPSY’s most powerful growth levers. This role will define how we modernize win-back strategy, scale personalization, and unlock incremental subscriber growth in a capital-efficient way.

If you are equal parts strategist, operator, and change agent — and want to build a best-in-class resubscription engine — we’d love to meet you.

 

What We Offer:

  • Competitive base salary & bonus program
  • Medical, dental & vision insurance
  • 401(k) plan with company match
  • Paid Time Off
  • Work from home flexibility
  • Free IPSY Extra subscription
  • Learning & development programs

 

EEO Statement: We celebrate diversity and are an equal-opportunity employer. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or any other protected characteristic. 

If you need reasonable accommodation in the application or employment process, please contact us.

Please review our California Privacy Notice.

#LI-SB

#LI-Remote 

Pay is based on several non-discriminatory factors such as experience, education, skills, and location. IPSY offers a bonus and competitive benefits. Final compensation is determined by experience and skills.

Salary Range:

$95,000 - $124,000 USD

Create a Job Alert

Interested in building your career at IPSY? Get future opportunities sent straight to your email.

Apply for this job

*

indicates a required field

Resume/CV*

Accepted file types: pdf, doc, docx, txt, rtf

Cover Letter

Accepted file types: pdf, doc, docx, txt, rtf

Select...

United States Remote Eligible - At this time IPSY is able to hire in certain states in the U.S. 

Select...
Select...

U.S. Standard Demographic Questions

We invite applicants to share their demographic background. If you choose to complete this survey, your responses may be used to identify areas of improvement in our hiring process.
Select...
Select...
Select...
Select...
Select...
Select...

Voluntary Self-Identification

For government reporting purposes, we ask candidates to respond to the below self-identification survey. Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

As set forth in IPSY’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.

Select...
Select...
Race & Ethnicity Definitions

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.

Select...

Voluntary Self-Identification of Disability

Form CC-305
Page 1 of 1
OMB Control Number 1250-0005
Expires 04/30/2026

Why are you being asked to complete this form?

We are a federal contractor or subcontractor. The law requires us to provide equal employment opportunity to qualified people with disabilities. We have a goal of having at least 7% of our workers as people with disabilities. The law says we must measure our progress towards this goal. To do this, we must ask applicants and employees if they have a disability or have ever had one. People can become disabled, so we need to ask this question at least every five years.

Completing this form is voluntary, and we hope that you will choose to do so. Your answer is confidential. No one who makes hiring decisions will see it. Your decision to complete the form and your answer will not harm you in any way. If you want to learn more about the law or this form, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

How do you know if you have a disability?

A disability is a condition that substantially limits one or more of your “major life activities.” If you have or have ever had such a condition, you are a person with a disability. Disabilities include, but are not limited to:

  • Alcohol or other substance use disorder (not currently using drugs illegally)
  • Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, HIV/AIDS
  • Blind or low vision
  • Cancer (past or present)
  • Cardiovascular or heart disease
  • Celiac disease
  • Cerebral palsy
  • Deaf or serious difficulty hearing
  • Diabetes
  • Disfigurement, for example, disfigurement caused by burns, wounds, accidents, or congenital disorders
  • Epilepsy or other seizure disorder
  • Gastrointestinal disorders, for example, Crohn's Disease, irritable bowel syndrome
  • Intellectual or developmental disability
  • Mental health conditions, for example, depression, bipolar disorder, anxiety disorder, schizophrenia, PTSD
  • Missing limbs or partially missing limbs
  • Mobility impairment, benefiting from the use of a wheelchair, scooter, walker, leg brace(s) and/or other supports
  • Nervous system condition, for example, migraine headaches, Parkinson’s disease, multiple sclerosis (MS)
  • Neurodivergence, for example, attention-deficit/hyperactivity disorder (ADHD), autism spectrum disorder, dyslexia, dyspraxia, other learning disabilities
  • Partial or complete paralysis (any cause)
  • Pulmonary or respiratory conditions, for example, tuberculosis, asthma, emphysema
  • Short stature (dwarfism)
  • Traumatic brain injury
Select...

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.