Back to jobs
New

CRM Specialist, Retention

U.S.
ABOUT US

Join us in inspiring everyone to express their unique beauty.

IPSY is the beauty industry’s most powerful platform, uniting brands, creators, and hyper-engaged consumers with unprecedented access to each other through the ultimate beauty membership. Home to sample-size subscription IPSY Original, full-size subscription IPSY Extra, and quarterly, limited-edition collection IPSY Ultimate, we curate beauty for millions of members so they can play, explore, and express their unique beauty every day.

We think self-discovery, self-expression, and confidence are beautiful. Agree? Then join us! Explore careers and learn more about our values, culture, and benefits across all our brands: IPSY Careers.

We're proud to be a remote-first company. Our fully remote team members have the chance to live and work where they want, because we believe work should fit into your life—not the other way around. We offer monthly virtual activities, company-wide offsites, professional development, and learning sessions, to help our team members stay connected, engaged, and impactful while working virtually.

United States Remote: Remote positions which may be performed in any of the states where IPSY has established a Business presence: Arizona, California, Connecticut, Florida, Illinois, Kansas, Massachusetts, Missouri, North Carolina, New York, New Jersey, Nevada, Ohio, Pennsylvania, Texas, and Washington. California Privacy Notice

 

Beware job scams! IPSY recruiters only use @ipsy.com email addresses. We do not interview via text/message/Teams. We don't ask for software downloads (except Zoom) and we will never ask for sensitive information (like SSN/bank info). Suspect fraud? Report it to law enforcement and recruiting@ipsy.com. 

 

About the Role:

IPSY is seeking a CRM Specialist, Retention to execute and support programs that directly drive revenue and keep members engaged, growing, and loyal to IPSY. This is a hands-on, high-impact role focused on four key areas: upgrades, loyalty (campaigns and coupons), operational support, and special projects.

Each of these programs ties directly to a business outcome: keeping members active, increasing their subscription value, and deepening their loyalty to IPSY. Your work will show up in the metrics that matter most to the business -- and you will have the cross-functional access to understand exactly why.

This role touches multiple parts of the business -- from member-facing loyalty campaigns to behind-the-scenes operational workflows -- giving you broad DTC exposure and real cross-functional experience inside one of beauty’s most recognized subscription brands. You will work closely with CRM, Product, Operations, Customer Experience, Creative, Finance, and Data/Analytics.

This position reports to Senior Director, Loyalty and can be fully remote from the 16 U.S. states where IPSY hires.

 

What You’ll Be Doing:

Retention Program Execution & Performance

  • Execute and support programs across upgrades, loyalty campaigns, coupons, and operational initiatives
  • Own day-to-day deliverables across multiple programs, managing workflows from brief through launch
  • Partner with channel managers to create campaigns and synthesize overall performance across channels, learnings, and identify new opportunities 
  • Assist in forecasting and modeling for program and campaign design and approvals
  • Monitor program performance weekly and monthly; deliver program analysis with clear insights and recommendations
  • Identify risks and optimization opportunities; bring solutions, not just observations
  • Support performance reporting for team and cross-functional stakeholders

Loyalty Programs (Campaigns & Coupons)

  • Plan and execute loyalty promotions, coupon programs, and member incentive offers that drive engagement and reduce churn
  • Partner with CRM, Creative, and Operations on end-to-end campaign development and deployment
  • Track coupon inventory, redemption, and program performance; surface actionable findings
  • Help evolve the loyalty program experience based on performance learnings and member behavior

Upgrade Programs

  • Support upgrade campaign development and targeting members for tier conversion
  • Partner with Merchandising and Product to identify the right upgrade moments, offers, and messaging
  • Contribute to testing, iteration, and ongoing optimization

Operational Support

  • Own key operational workflows that keep retention programs running smoothly: campaign design, QA, legal copy review and approvals, product and offer setup in dotCMS, offer/gift operations (inventory and unit tracking)
  • Partner with Tech and Marketing Ops to resolve platform issues and support new feature launches
  • Collaborate with CX on member-facing issues that intersect with retention programs
  • Maintain tight cross-functional coordination to ensure seamless, consistent member experiences

Special Projects

  • Support ad hoc strategic initiatives tied to retention, engagement, and member lifecycle growth
  • Contribute to cross-functional workstreams as a retention subject matter contributor

What We Are Looking For:

Experience

  • 3-6 years of experience in marketing, with a focus on lifecycle, CRM, growth, digital marketing, or eCommerce
  • Bachelor's degree required
  • Experience at a DTC, subscription, or eCommerce company is strongly preferred -- understanding subscription economics is a real plus
  • Hands-on experience supporting loyalty, retention, referral, or engagement programs heavily preferred
  • Channel marketing experience (email, SMS, push) is a plus, but not a hard requirement

Skills

  • Strong execution skills with solid project management instincts -- can manage multiple workstreams without losing detail
  • Analytical fluency: can pull and interpret performance data to drive decisions; Excel or Google Sheets required
  • Forecasting and modeling experience to inform planned performance based historical data and trends and financial planning for program setup
  • Familiarity with CRM/ESP platforms (Iterable, Braze, SFMC, etc.) 
  • Familiarity with analytics tools such as Amplitude, Sigma, Tableau, or Looker
  • Clear communicator, written and verbal; comfortable working across multiple teams
  • Detail-oriented with strong QA instincts

Mindset

  • Bias for action -- comfortable moving fast and figuring things out
  • Curious and data-driven: asks why and chases the answer
  • Highly accountable and self-directed
  • Thrives in fast-paced, evolving environments with competing priorities

Why This Role Matters

  • Keeping members is just as important as acquiring them. At IPSY, member retention is a direct revenue driver -- and the programs you will support, from upgrades and loyalty to operational execution, contribute meaningfully to that goal. Your work will have a measurable impact on the business from day one.
  • You will also have something rarer: genuine breadth. This role spans multiple programs, channels, and cross-functional teams -- giving you the kind of broad DTC and subscription marketing experience that takes years to accumulate elsewhere. If you are a marketer who wants to build real retention expertise inside a brand members genuinely love, this is your role.

Bonus if You Have:

  • Beauty or personal care industry experience is a plus
  • Subscription experience is a plus

What We Offer:

  • Competitive base salary & bonus program
  • Medical, dental & vision insurance
  • 401(k) plan with company match
  • Paid Time Off
  • Work from home flexibility
  • Free IPSY Extra subscription
  • Learning & development programs

 

EEO Statement: We celebrate diversity and are an equal-opportunity employer. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or any other protected characteristic. 

If you need reasonable accommodation in the application or employment process, please contact us.

Please review our California Privacy Notice.

#LI-SB

#LI-Remote 

Pay is based on several non-discriminatory factors such as experience, education, skills, and location. IPSY offers a bonus and competitive benefits. Final compensation is determined by experience and skills.

Salary Range:

$68,000 - $75,000 USD

Create a Job Alert

Interested in building your career at IPSY? Get future opportunities sent straight to your email.

Apply for this job

*

indicates a required field

Resume/CV*

Accepted file types: pdf, doc, docx, txt, rtf

Cover Letter

Accepted file types: pdf, doc, docx, txt, rtf

Select...

United States Remote Eligible - At this time IPSY is able to hire in certain states in the U.S. 

Select...
Select...

Voluntary Self-Identification

For government reporting purposes, we ask candidates to respond to the below self-identification survey. Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

As set forth in IPSY’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.

Select...
Select...
Race & Ethnicity Definitions

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.

Select...

Voluntary Self-Identification of Disability

Form CC-305
Page 1 of 1
OMB Control Number 1250-0005
Expires 04/30/2026

Why are you being asked to complete this form?

We are a federal contractor or subcontractor. The law requires us to provide equal employment opportunity to qualified people with disabilities. We have a goal of having at least 7% of our workers as people with disabilities. The law says we must measure our progress towards this goal. To do this, we must ask applicants and employees if they have a disability or have ever had one. People can become disabled, so we need to ask this question at least every five years.

Completing this form is voluntary, and we hope that you will choose to do so. Your answer is confidential. No one who makes hiring decisions will see it. Your decision to complete the form and your answer will not harm you in any way. If you want to learn more about the law or this form, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

How do you know if you have a disability?

A disability is a condition that substantially limits one or more of your “major life activities.” If you have or have ever had such a condition, you are a person with a disability. Disabilities include, but are not limited to:

  • Alcohol or other substance use disorder (not currently using drugs illegally)
  • Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, HIV/AIDS
  • Blind or low vision
  • Cancer (past or present)
  • Cardiovascular or heart disease
  • Celiac disease
  • Cerebral palsy
  • Deaf or serious difficulty hearing
  • Diabetes
  • Disfigurement, for example, disfigurement caused by burns, wounds, accidents, or congenital disorders
  • Epilepsy or other seizure disorder
  • Gastrointestinal disorders, for example, Crohn's Disease, irritable bowel syndrome
  • Intellectual or developmental disability
  • Mental health conditions, for example, depression, bipolar disorder, anxiety disorder, schizophrenia, PTSD
  • Missing limbs or partially missing limbs
  • Mobility impairment, benefiting from the use of a wheelchair, scooter, walker, leg brace(s) and/or other supports
  • Nervous system condition, for example, migraine headaches, Parkinson’s disease, multiple sclerosis (MS)
  • Neurodivergence, for example, attention-deficit/hyperactivity disorder (ADHD), autism spectrum disorder, dyslexia, dyspraxia, other learning disabilities
  • Partial or complete paralysis (any cause)
  • Pulmonary or respiratory conditions, for example, tuberculosis, asthma, emphysema
  • Short stature (dwarfism)
  • Traumatic brain injury
Select...

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.