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Director, Growth Marketing

New York, NY

Director, Growth Marketing

About the Role

Petfolk is transforming veterinary care through a connected, modern, and pet-parent-first approach. We’re looking for a proven Director of Growth Marketing to lead our customer acquisition strategy across paid and organic channels.

Reporting to the VP of Growth, this role is responsible for scaling paid media and SEO performance to drive measurable growth. You’ll manage a team of internal marketers as well as external agency partners to deliver best-in-class execution. A key requirement for this role is experience working with multi-site businesses to improve both local paid search and local SEO performance—driving awareness, appointments, and repeat visits at the clinic level.

If you’ve successfully led growth at a multi-site operator with a physical retail presence, thrive on managing teams and agencies, and can balance strategic vision with tactical execution—this role is for you.

Key Responsibilities

Leadership & Management:

  • Build, lead, and mentor a high-performing growth marketing team
  • Manage external agencies and vendors, ensuring accountability for performance and alignment with business goals.
  • Partner cross-functionally with Operations, Product, and Marketing to launch integrated campaigns tied to clinic growth.

Paid Media & Local Growth:

  • Oversee strategy, execution, and optimization of Google Ads (Search & Display), Meta (Facebook/Instagram), and local paid campaigns.
  • Ensure paid media programs are structured to drive measurable growth at both the national and local clinic level.
  • Continuously optimize campaigns for CAC, ROAS, and conversion efficiency.
  • Lead creative testing across ad copy, visuals, and landing experiences.

Search Engine Optimization (SEO):

  • Partner with an SEO agency to develop and execute Petfolk’s SEO strategy.
  • Prioritize local SEO performance to maximize visibility for Petfolk clinic locations (e.g., Google Business Profiles, local listings, on-site optimization).
  • Collaborate with product and content teams to support on-page improvements and technical SEO fixes recommended by the agency.
  • Monitor and report on organic performance metrics (traffic, rankings, conversions) with actionable insights.

Reporting & Strategy:

  • Establish KPIs and reporting frameworks for growth marketing channels.
  • Provide clear, actionable insights to executive leadership on performance, ROI, and opportunities for scale.
  • Contribute to forecasting and strategic planning for growth.

Qualifications

  • 8+ years of growth or performance marketing experience, with at least 3+ years in a leadership role managing both internal teams and external agencies.
    Proven success in multi-site businesses with a physical retail presence (required).
  • Deep expertise in Google Ads, Meta Ads Manager, and local paid campaigns.
  • Hands-on experience improving local SEO in partnership with an agency.
  • Experience managing significant marketing budgets and delivering measurable business impact (CAC, ROAS, LTV).
  • Strong communicator with the ability to influence cross-functional teams and executive leadership.
  • Bonus: Experience in healthcare, service-based businesses, or subscription/membership models.

Why Petfolk

  • Lead and scale the growth engine for one of the most innovative companies in veterinary care. Join a mission-driven team reinventing how care is delivered—digitally and in person.
  • Manage high-visibility initiatives with real ownership and impact
  • Shape the future of pet care for thousands of pet parents across the country.

Work Enviroment

This job will be on-site (4) days per week, based out of our NYC office.

Compensation & Benefits

  • Annual base salary range: $170,000–185,000 (based on skills and experience)

  • Annual performance-based bonus and equity grant eligibility.

  • Health, dental, vision, disability, and life insurance.

  • Generous PTO + company-paid holidays.

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