Senior Manager, Brand & Creative

We’re looking for a Senior Manager, Brand & Creative who’s as comfortable leading big-picture, brand vision as they are rolling up their sleeves to bring ideas to life. You’ll be the hands-on architect of our visual identity — concepting brand campaigns, directing creative across all channels, and executing breakthrough, emotionally resonant work that makes people say, “That’s so Philz.”

As a hybrid thinker-doer, you’ll set the vision and make it real, shaping the look, feel, and tone of the Philz brand across retail stores, eCommerce, and Wholesale. You’ll develop standout creative for digital, physical, and experiential touchpoints, working closely with marketing, product, retail, and tech teams to ensure every customer interaction feels uniquely crafted and heartfelt.

This is a highly collaborative, cross-functional role where you’ll translate business objectives into impactful, customer-first creative that deepens emotional connections and drives growth — all while embodying our mission to Better Days and championing Philz core values every day.

You must be based in one of the following Philz markets - California (SF Bay Area or Southern California).

WHAT YOU’LL DO

Brand & Campaign Leadership

• Develop and lead the overall creative vision and brand identity across all channels, including retail, wholesale, digital, eCommerce and social media.
• Oversee concept development and execution for in-store experiences, seasonal campaigns, product launches, new store openings and omnichannel marketing initiatives.
• Maintain brand consistency across touchpoints while innovating and evolving the visual language to stay ahead of trends and resonate with our new and loyal Philz fans.
• Drive cohesive storytelling and design that inspires customers and builds strong emotional connections with the Philz.
• Champion a customer-centric approach to design and messaging, ensuring all creative assets elevate the brand experience and reflect the company's values.
• Translate business and marketing objectives into brand-right creative that resonates with new and loyal Philz fans.
  
  

Creative Direction & Execution

• Design, storyboard, write, direct, and edit across channels (app, email, social, digital, in-store, merch, packaging) to bring ideas from concept through execution.
• Direct internal team and external agencies, freelancers, and vendors to bring creative to life.
• Provide hands-on art direction and creative leadership during photoshoots, video productions, and store environment design with a clear creative vision and executional excellence. 
• Lead the creation of high-impact content for digital platforms, including app, website, email, paid media, and organic social, to enhance online presence and drive sales.
• Guide creative direction for packaging design and visual merchandising to support retail and wholesale growth.
• Ensure brand consistency and elevate creative quality across all touchpoints.
• Manage creative budget and creative planning calendar to ensure projects are delivered on time and within budget

Leadership & Cross-Functional Partnership

• Collaborate closely with marketing, product, retail, wholesale and e-commerce teams to ensure creative strategies align with business goals and deliver measurable results.
• Build strong relationships with external partners, including agencies, photographers, and production vendors, to deliver high-quality creative assets.
• Engage with digital and technology teams to ensure brand consistency and user-centered design across online platforms and emerging channels.
• Foster a collaborative, inclusive, and high-performance culture across all teams involved in the creative process.
• Act as a key voice in planning meetings, bringing creative insights and customer perspective to inform company-wide initiatives.
• Present work with clarity and confidence, and iterate quickly based on feedback.
• Operate with an “owner’s mindset,” balancing creative risk with business realities.
• Lead with Philz core values first and a deep commitment to Bettering Days.

WHAT YOU’LL NEED

• 10+ years of experience in creative direction, brand design, or related fields, with proven experience leading integrated campaigns across digital, retail, and experiential channels
• Experience working in multi-unit, food and/or beverage retail
• Strong portfolio demonstrating ability to craft emotionally resonant, breakthrough creative work that builds brand love and drives business results
• Experience developing and evolving brand identity systems across multiple touchpoints, including in-store signage, app / website, packaging, digital marketing, and social
• Exceptional conceptual and strategic thinking skills paired with a hands-on ability to execute design and art direction
• Strong leadership skills with experience managing and mentoring creative teams, agencies, freelancers, and cross-functional partners
• Deep understanding of brand storytelling and customer-centered design principles
• Skilled in presenting and pitching ideas with clarity and confidence, and iterating quickly based on feedback
• Highly collaborative and comfortable working across functions, including marketing, product, retail, and technology teams
• Passion for creating heartfelt, authentic customer experiences that reflect the Philz mission to Better Days
• Proficiency in design tools (Adobe Creative Suite, Figma, etc.), photography and/or video editing skills and familiarity with production processes for both digital and physical media

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