Director - Creative and Content

About PhonePe Group: 

PhonePe is India’s leading digital payments company with 50 crore (500 Million) registered users and 3.7 crore (37 Million) merchants covering over 99% of the postal codes across India. On the back of its leadership in digital payments, PhonePe has expanded into financial services (Insurance, Mutual Funds, Stock Broking, and Lending) as well as adjacent tech-enabled businesses such as Pincode for hyperlocal shopping and Indus App Store which is India's first localized App Store. The PhonePe Group is a portfolio of businesses aligned with the company's vision to offer every Indian an equal opportunity to accelerate their progress by unlocking the flow of money and access to services.

Culture

At PhonePe, we take extra care to make sure you give your best at work, Everyday! And creating the right  environment for you is just one of the things we do. We empower people and trust them to do the right  thing. Here, you own your work from start to finish, right from day one. Being enthusiastic about tech is a  big part of being at PhonePe. If you like building technology that impacts millions, ideating with some of  the best minds in the country and executing on your dreams with purpose and speed, join us!

PhonePe isn't just India's leading fintech company; we're a movement. From revolutionizing digital payments to expanding into financial services—like Insurance, Lending, and Wealth—and launching new consumer tech ventures such as Share.Market, Pincode, and Indus Appstore, we're relentlessly innovating. Millions of Indians rely on us daily, and our mission is to make financial services accessible to all. Now, we're seeking a visionary leader to define our next chapter.

The Opportunity: Build a Creative & Content Powerhouse

We're looking for an exceptional and visionary Director - Creative and Content to join our dynamic team, reporting directly to the Group CMO. This is your chance to build, scale, and lead an in-house creative and content engine that won't just keep pace, but set the pace for the entire industry. You'll be instrumental in shaping the creative voice of India's leading fintech company, crafting the narratives that reach millions, and truly influencing how PhonePe is perceived and experienced.

What You'll Lead:

As our Director - Creative and Content, you will be responsible for:

• Strategic Leadership: Develop and execute a comprehensive creative and content strategy that aligns with PhonePe's brand vision, business objectives, and growth aspirations across all our ventures. This means translating complex goals into inspiring creative briefs and actionable content plans.
• End-to-End Creative Management: Oversee the entire creative lifecycle, from concept to execution, for a wide range of high-impact assets. This includes, but isn't limited to:
  • Dynamic on-app merchandising and promotional assets that drive engagement.
  • Compelling communications across CRM channels like email, push notifications, and in-app messages.
  • High-impact brand campaigns across both traditional and digital media.
  • Engaging and viral social media content that builds community.
• Content Marketing Center of Excellence (CoE): Establish and champion a robust content marketing function within PhonePe. You'll build a team and processes to create:
  • Thought-provoking blog posts and articles that position PhonePe as a leader.
  • High-quality video content for brand, product, and educational purposes.
  • SEO-optimized pages and evergreen content that drives organic discovery.
  • Impactful product marketing content that clearly communicates value.
  • Comprehensive category education initiatives that simplify complex financial concepts for users.
• Team Transformation & Mentorship: Recruit, mentor, and develop a high-performing team of creative and content professionals. You'll foster a culture of excellence, innovation, and continuous learning, transforming the in-house creative shop into an industry benchmark in India.
• Brand Guardianship: Be the ultimate guardian of PhonePe's brand messaging, tone of voice, and visual identity, ensuring consistency and excellence across all communication channels and touchpoints.
• Cross-Functional Collaboration: Partner closely with Product, Marketing, Business, and Growth teams to deeply understand objectives and deliver creative solutions that drive user engagement and tangible business outcomes.
• Innovation & Benchmarking: Continuously stay abreast of the latest industry trends, technologies, and best practices in creative and content. You'll challenge the status quo, pushing the boundaries to set new benchmarks for creative excellence in the fintech and consumer tech space.
• Agency Management: Effectively manage external creative and content agencies when necessary, ensuring seamless collaboration and the delivery of high-quality, on-brand output.

Who You Are:

• A Creative Leader: You bring 20+ years of groundbreaking experience in the creative business, with a proven track record of setting new benchmarks. Your expertise spans the entire spectrum, from traditional advertising (ATL, BTL) to cutting-edge content for digital media channels.
• A Proven Leader: You have demonstrated experience in successfully building, scaling, and leading high-performing creative and content teams within fast-paced, high-growth environments, ideally in the consumer tech or fintech space.
• A Strategic Storyteller: You possess exceptional storytelling abilities, with a keen understanding of how to craft compelling narratives that resonate with diverse audiences. You can translate complex business objectives into powerful, human-centric creative.
• An Industry Setter: You're not just current on trends; you're defining them. You are eager to establish new benchmarks for creative excellence, continuously pushing the envelope in a dynamic industry.
• A People Champion: You are an outstanding leader with a genuine passion for coaching, developing talent, and inspiring creativity. You know how to empower your team to achieve their absolute best.
• A Data-Driven Creator: You understand the power of insights. You're comfortable leveraging data to inform creative development and optimize content performance.
• Highly Collaborative: You thrive in cross-functional settings, capable of articulating creative vision and rationale effectively to stakeholders at all levels.
• Academic bankground: A Bachelor's degree in Advertising, Marketing, Communications, Fine Arts, or a related field.

PhonePe Full Time Employee Benefits (Not applicable for Intern or Contract Roles)

• Insurance Benefits - Medical Insurance, Critical Illness Insurance, Accidental Insurance, Life Insurance
• Wellness Program - Employee Assistance Program, Onsite Medical Center, Emergency Support System
• Parental Support - Maternity Benefit, Paternity Benefit Program, Adoption Assistance Program, Day-care Support Program
• Mobility Benefits - Relocation benefits, Transfer Support Policy, Travel Policy
• Retirement Benefits - Employee PF Contribution, Flexible PF Contribution, Gratuity, NPS, Leave Encashment 
• Other Benefits - Higher Education Assistance, Car Lease, Salary Advance Policy

Working at PhonePe is a rewarding experience! Great people, a work environment that thrives on creativity, the opportunity to take on roles beyond a defined job description are just some of the reasons you should work with us. Read more about PhonePe on our blog.

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