Marketing Specilaist, Digital Marketing
About PhonePe Group:
PhonePe is India’s leading digital payments company with 50 crore (500 Million) registered users and 3.7 crore (37 Million) merchants covering over 99% of the postal codes across India. On the back of its leadership in digital payments, PhonePe has expanded into financial services (Insurance, Mutual Funds, Stock Broking, and Lending) as well as adjacent tech-enabled businesses such as Pincode for hyperlocal shopping and Indus App Store which is India's first localized App Store. The PhonePe Group is a portfolio of businesses aligned with the company's vision to offer every Indian an equal opportunity to accelerate their progress by unlocking the flow of money and access to services.
Culture
At PhonePe, we take extra care to make sure you give your best at work, Everyday! And creating the right environment for you is just one of the things we do. We empower people and trust them to do the right thing. Here, you own your work from start to finish, right from day one. Being enthusiastic about tech is a big part of being at PhonePe. If you like building technology that impacts millions, ideating with some of the best minds in the country and executing on your dreams with purpose and speed, join us!
First-principle problem solver who is passionate about problem solving with the help of data. Eager to learn and drive growth at scale in a cost efficient manner. If you’re a curious mind and a sharp individual with strong analytical skills, then you’d fit right in with us. Deep functional knowledge in the performance marketing space is a plus.
Why PhonePe?
You’ll own the growth marketing for multiple areas within a broader function in PhonePe. You get to be part of a hyper-growth start-up and work closely with leadership on strategic problem statements and business decisions that impact 600M+ people. You’ll get to interact with some of the smartest professionals that the country has to offer and get exposure to all facets of building a product and at scale.
In this role, you’ll be working for our Performance Marketing Team. This function is responsible for acquiring new customers while meeting Business KPIs for PhonePe - Indus App Store
The gig
Own the entire acquisition strategy and marketing activities. The function is responsible for driving performance marketing activities through various channels - Google Adwords, Facebook Manager, Preburn Partnerships and Networks. This will also encompass ensuring tech product integrations for last click attribution and necessary events tracking for CPX optimisation.
Collaborate closely with the business, product functions to understand the business problem and translate them into the right problem statement
Collaborate with analytics, marketing product, design, compliance & finance functions on a regular basis to ensure end to end planning, reporting, management & execution.
Work with the analytical team to generate new insights & and work on a holistic research to identify new problems. Understand perf channels capability and limitations to suggest a solution of identified problems. Solution should be realistic along with ROI and impact analysis.
Have strong communication and negotiation skills for vendor selection, management & pricing decisions. Assertive enough to command our requirements with external and internal stakeholders
Have a strong problem solving mindset and be able to apply the right analytical approach for solving the same.
Be able to influence stakeholders across various functions to drive initiatives & data driven decision making
Be an integral part of the pod strategy and go beyond being a marketing counterpart
Engineering or MBA graduate from Tier 1 college
2 to 3 years of experience in performance marketing or any analytical roles
Strong problem solving & analytical skills
Penchant for business & curiosity to understand how the product works
Understanding of attribution mechanism, event tracking, product integrations & optimization frameworks.
Basic understanding of data structure, storage and flow across engineering systems in order to be able to manage product integrations and raise appropriate requests with analytics
Understanding of performance marketing principles, law of diminishing return and elasticity.
Understanding of A-B frameworks & time series analysis
Experienced in running Google Ads, Facebook Ads Manager, IOS search Ads is preferred
Experienced in using third party attribution tool such as Appsflyer/Singular/Adjust (any one) is preferred
Experience in Affiliate Marketing & ad fraud prevention is a plus
PhonePe Full Time Employee Benefits (Not applicable for Intern or Contract Roles)
- Insurance Benefits - Medical Insurance, Critical Illness Insurance, Accidental Insurance, Life Insurance
- Wellness Program - Employee Assistance Program, Onsite Medical Center, Emergency Support System
- Parental Support - Maternity Benefit, Paternity Benefit Program, Adoption Assistance Program, Day-care Support Program
- Mobility Benefits - Relocation benefits, Transfer Support Policy, Travel Policy
- Retirement Benefits - Employee PF Contribution, Flexible PF Contribution, Gratuity, NPS, Leave Encashment
- Other Benefits - Higher Education Assistance, Car Lease, Salary Advance Policy
Working at PhonePe is a rewarding experience! Great people, a work environment that thrives on creativity, the opportunity to take on roles beyond a defined job description are just some of the reasons you should work with us. Read more about PhonePe on our blog.
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