Back to jobs

Director, Digital Demand Generation - Americas

USA - Remote

About Ping Identity: 

At Ping Identity, we believe in making digital experiences both secure and seamless for all users, without compromise. We call this digital freedom. And it's not just something we provide our customers. It's something that inspires our company. People don't come here to join a culture that's built on digital freedom. They come to cultivate it. 

Our intelligent, cloud identity platform lets people shop, work, bank, and interact wherever and however they want. Without friction. Without fear. 

While protecting digital identities is at the core of our technology, protecting individual identities is at the core of our culture. We champion every identity. One of our core values, Respect Diversity, reminds us to celebrate differences so you are empowered to bring your authentic self to work. 

We're headquartered in Denver, Colorado and we have offices and employees around the globe. We serve the largest, most demanding enterprises worldwide, including more than half of the Fortune 100. At Ping Identity, we're changing the way people and businesses think about cybersecurity, digital experiences, and identity and access management. 

Role Overview:
Ping Identity is seeking an experienced Director of Digital Demand Generation to lead marketing program development, build pipeline momentum, and fuel revenue growth across the Americas. This strategic role is responsible for leading a team and collaborating across functions to generate high-quality leads, optimize conversions across the marketing funnel, and accelerate pipeline creation. The ideal candidate is a creative, data-driven leader with a proven track record in B2B digital marketing, demand generation and account-based strategies along with experience in 6sense and other intent data platforms.

Key Responsibilities:

  • Strategy and Execution: Own and drive the digital demand generation strategy, inclusive of always on programs (eg. SEM, social, email, webinars…), campaigns and account-based marketing to achieve growth targets. 
  • Program Development: Design and implement demand generation programs that both acquire leads and nurture them through the buyer’s journey, ensuring strong progression through each funnel stage toward conversion. Intent data is foundational to programming at all levels.
  • Regional Program Optimization: Adapt and optimize demand generation strategies for regional and vertical markets, tailoring campaigns to unique needs while maintaining alignment with corporate objectives. Collaborate with regional field teams to support localized content and strategies.
  • Cross-Functional Collaboration & Leadership: Partner closely with global campaigns, field marketing, partner marketing, marketing operations and sales development reps to align on campaign strategies, execution, enablement and follow-up to maximize the impact of digital campaigns.
  • Data-Driven Optimization & Reporting: Continuously analyze performance metrics to optimize campaigns, ensuring that programs contribute effectively to the pipeline targets. Translate insights into actionable improvements that drive higher lead conversion and greater pipeline velocity. Drive scorecard development, campaign reports and quarterly business reviews.
  • Market Alignment: Stay attuned to evolving market dynamics, adjusting demand generation priorities as needed to capitalize on emerging opportunities.
  • Team and Vendor Management: Manage and mentor a high-performing team, fostering a collaborative, innovative environment. Oversee demand generation budgets and vendor relationships, ensuring efficient allocation of resources for maximum ROI.
  • Pipeline Ownership: Be accountable for meeting or exceeding pipeline targets for America’s marketing. Partner with other marketing teams to make adjustments to programs, budget and strategies in response to changing business requirements.

Qualifications:

  • Experience: 10+ years in demand generation, digital marketing, or related fields, with a focus on B2B.
  • Leadership: Proven experience leading a digital marketing team and collaborating across functions to achieve pipeline and revenue goals.
  • Technical Proficiency: Skilled in CRM and marketing automation platforms (e.g., Salesforce, Marketo) with familiarity in analytics and intent data/platforms including 6sense.
  • Analytical Strength: Strong analytical skills, with a focus on using data to inform and optimize campaign decisions for top-of-funnel and pipeline progression.
  • Creativity and Innovation: A creative problem-solver who can develop unique demand generation strategies and drive continuous improvement..

Project Management: Strong organizational and project management skills, with the ability to juggle multiple high-impact initiatives and set priorities in a fast-paced environment.

USA: $175,000 - $200,000

In accordance with Colorado’s Equal Pay for Equal Work Act (SB 19-085) the approximate compensation range for this role in Colorado is listed above. Final compensation for this role will be determined by various factors, such as knowledge, skills, and abilities.

Life at Ping:

We believe in and facilitate a flexible, collaborative work environment. We’re growing quickly, but remain true to the innovative, can-do startup values that got us here. Most importantly, we keep hiring talented, smart, fun, and genuinely nice people because that’s who we want to succeed with every day. 

Here are just a few of the things that make Ping special:

  • A company culture that empowers you to do your best work.
  • Employee Resource Groups that create a sense of belonging for everyone.
  • Regular company and team bonding events.
  • Competitive benefits and perks.
  • Global volunteering and community initiatives

Our Benefits: 

  • Generous PTO & Holiday Schedule 
  • Parental Leave
  • Progressive Healthcare Options
  • Retirement Programs
  • Opportunity for Education Reimbursement 
  • Commuter Offset (Specific locations) 

Ping is the collective sum of all our individual experiences, backgrounds and influences and we pride ourselves in growing and learning together. We are committed to building an inclusive and diverse environment where everyone’s individuality is respected and everyone has an Identity. In recruiting for new colleagues, we welcome the unique contributions you can bring and encourage you to be your best self.

We are an Equal Opportunity/Affirmative Action employer.  All qualified applicants will receive consideration for employment without regard to race, color, religion, sex including sexual orientation and gender identity, national origin, disability, protected Veteran Status, or any other characteristic protected by applicable federal, state, or local law.

Apply for this job

*

indicates a required field

Resume/CV*

Accepted file types: pdf, doc, docx, txt, rtf

Cover Letter

Accepted file types: pdf, doc, docx, txt, rtf

Select...

You understand and agree that as part of the application process Ping Identity may provide certain non-public information that is and must be kept confidential. You agree not to disclose any non-public information required to do so by law.

Select...
Select...
Select...

By submitting your application, resume, and/or other personal information through this site, you agree that Ping Identity may use your personal information in accordance with Ping Identity's Privacy Statement. Please review and acknowledge that you have read and agree to the Privacy Statement.

How did you hear about us? *

Voluntary Self-Identification

For government reporting purposes, we ask candidates to respond to the below self-identification survey. Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

As set forth in Ping Identity’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.

Select...
Select...
Race & Ethnicity Definitions

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.

Select...

Voluntary Self-Identification of Disability

Form CC-305
Page 1 of 1
OMB Control Number 1250-0005
Expires 04/30/2026

Why are you being asked to complete this form?

We are a federal contractor or subcontractor. The law requires us to provide equal employment opportunity to qualified people with disabilities. We have a goal of having at least 7% of our workers as people with disabilities. The law says we must measure our progress towards this goal. To do this, we must ask applicants and employees if they have a disability or have ever had one. People can become disabled, so we need to ask this question at least every five years.

Completing this form is voluntary, and we hope that you will choose to do so. Your answer is confidential. No one who makes hiring decisions will see it. Your decision to complete the form and your answer will not harm you in any way. If you want to learn more about the law or this form, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

How do you know if you have a disability?

A disability is a condition that substantially limits one or more of your “major life activities.” If you have or have ever had such a condition, you are a person with a disability. Disabilities include, but are not limited to:

  • Alcohol or other substance use disorder (not currently using drugs illegally)
  • Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, HIV/AIDS
  • Blind or low vision
  • Cancer (past or present)
  • Cardiovascular or heart disease
  • Celiac disease
  • Cerebral palsy
  • Deaf or serious difficulty hearing
  • Diabetes
  • Disfigurement, for example, disfigurement caused by burns, wounds, accidents, or congenital disorders
  • Epilepsy or other seizure disorder
  • Gastrointestinal disorders, for example, Crohn's Disease, irritable bowel syndrome
  • Intellectual or developmental disability
  • Mental health conditions, for example, depression, bipolar disorder, anxiety disorder, schizophrenia, PTSD
  • Missing limbs or partially missing limbs
  • Mobility impairment, benefiting from the use of a wheelchair, scooter, walker, leg brace(s) and/or other supports
  • Nervous system condition, for example, migraine headaches, Parkinson’s disease, multiple sclerosis (MS)
  • Neurodivergence, for example, attention-deficit/hyperactivity disorder (ADHD), autism spectrum disorder, dyslexia, dyspraxia, other learning disabilities
  • Partial or complete paralysis (any cause)
  • Pulmonary or respiratory conditions, for example, tuberculosis, asthma, emphysema
  • Short stature (dwarfism)
  • Traumatic brain injury
Select...

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.