Field Marketing Specialist

About Ping Identity: 

At Ping Identity, we believe in making digital experiences both secure and seamless for all users, without compromise. We call this digital freedom. And it's not just something we provide our customers. It's something that inspires our company. People don't come here to join a culture that's built on digital freedom. They come to cultivate it. 

Our intelligent, cloud identity platform lets people shop, work, bank, and interact wherever and however they want. Without friction. Without fear. 

While protecting digital identities is at the core of our technology, protecting individual identities is at the core of our culture. We champion every identity. One of our core values, Respect Diversity, reminds us to celebrate differences so you are empowered to bring your authentic self to work. 

We're headquartered in Denver, Colorado and we have offices and employees around the globe. We serve the largest, most demanding enterprises worldwide, including more than half of the Fortune 100. At Ping Identity, we're changing the way people and businesses think about cybersecurity, digital experiences, and identity and access management. 

We are looking for a proactive, forward thinking Field Marketing Specialist, remotely based in the ET or CT timezone, to execute planning and delivery of the integrated marketing strategy in support of the financial objectives of Ping Identity’s US Public Sector business. The Public Sector business consists of the following segments: U.S. federal (civilian and defense), U.S. state and local, and education. This role requires experience across lead generation marketing channels, including tradeshows, conferences, and digital, to support pipeline generation.

This position will report to the Senior Field Marketing Manager for U.S .Public Sector and the primary focus will be working alongside and in collaboration with the Field Marketing and Public Sector Sales Directors to plan and deliver in-person events and supporting digital campaigns to drive lead generation within targeted public sector accounts. 

Responsibilities:

• Support the GTM strategy and implementation of marketing initiatives, delivering pipeline coverage for the U.S. Public Sector sales organization 
• Plan, coordinate, and execute regional and selected national events, including tradeshows, conferences, webinars, and content syndication programs.
• Manage all aspects of event logistics, including venue selection, budget management, vendor coordination, campaign event briefs, email and linkedin promotional copy, list uploads and tagging, collaborating with all relevant stakeholders as needed to ensure proper execution and sales follow-up
• Work cross-functionally with sales, product, and executive teams to ensure event goals are aligned with overall marketing and business objectives
• Measure and report on the success of events through key metrics such as attendance, lead generation, and post-event follow-up
• Collaborate and engage with relevant internal departments as needed, including the sales organization, digital, product and corporate marketing, marketing operations, partner organization and more
• Utilize regional marketing dashboards and reports in Salesforce and Tableau, to track the effectiveness & impact of marketing investments on pipeline generation.
• Leverage and become proficient using necessary sales and marketing technologies, including Marketo, Salesforce.com, BidPrime, 6Sense, Splash and more
• Design and produce event marketing materials such as invites, flyers, posters, web banners/social tiles etc. using tools such as Canva
• Assist with event logistics eg. tradeshow vendor forms, advanced planning, tight deadlines, event shipments, staffing, giveaways, branding

Required Skills & Qualifications:

• Bachelor's degree in marketing, business, or in a related field.
• Working in ET or CT time zones is preferred.
• Minimum 3 years of directly relevant, hands-on marketing experience, preferably focused on the US public sector within the B2B tech industry. 
• A demonstrated ability to execute successful integrated marketing programs spanning tradeshows, conferences, digital campaigns and social media.
• Ability to work independently, creatively and analytically; proficient in advance planning for tradeshows and events, with the ability to manage tight deadlines

• Proven ability to work with sales teams and multiple levels of management, while being highly responsive and able to multitask. 
• Experience with key sales and marketing technologies a plus (examples include Marketo, Salesforce.com, Google Suite etc)
• Able to clearly articulate and deliver on program goals, strategy and execution elements to multiple audiences.
• Ability to manage, collaborate, leverage and thrive in a fast-paced fast-growing matrix environment.
• High energy, enthusiasm, initiative, and flexibility.
• Working knowledge of SFDC
• Positive attitude and work collaboratively
• Strong initiative and ability to work independently or collaboratively

Life at Ping:

We believe in and facilitate a flexible, collaborative work environment. We’re growing quickly, but remain true to the innovative, can-do startup values that got us here. Most importantly, we keep hiring talented, smart, fun, and genuinely nice people because that’s who we want to succeed with every day. 

Here are just a few of the things that make Ping special:

• A company culture that empowers you to do your best work.
• Employee Resource Groups that create a sense of belonging for everyone.
• Regular company and team bonding events.
• Competitive benefits and perks.
• Global volunteering and community initiatives

Our Benefits: 

• Generous PTO & Holiday Schedule 
• Parental Leave
• Progressive Healthcare Options
• Retirement Programs
• Opportunity for Education Reimbursement 
• Commuter Offset (Specific locations) 

Ping is the collective sum of all our individual experiences, backgrounds and influences and we pride ourselves in growing and learning together. We are committed to building an inclusive and diverse environment where everyone’s individuality is respected and everyone has an Identity. In recruiting for new colleagues, we welcome the unique contributions you can bring and encourage you to be your best self.

We are an Equal Opportunity/Affirmative Action employer.  All qualified applicants will receive consideration for employment without regard to race, color, religion, sex including sexual orientation and gender identity, national origin, disability, protected Veteran Status, or any other characteristic protected by applicable federal, state, or local law.