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Senior Product and Solutions Marketing Manager
About Ping Identity:
At Ping Identity, we believe in making digital experiences both secure and seamless for all users, without compromise. We call this digital freedom. And it's not just something we provide our customers. It's something that inspires our company. People don't come here to join a culture that's built on digital freedom. They come to cultivate it.
Our intelligent, cloud identity platform lets people shop, work, bank, and interact wherever and however they want. Without friction. Without fear.
While protecting digital identities is at the core of our technology, protecting individual identities is at the core of our culture. We champion every identity. One of our core values, Respect Individuality, reminds us to celebrate differences so you are empowered to bring your authentic self to work.
We're headquartered in Denver, Colorado and we have offices and employees around the globe. We serve the largest, most demanding enterprises worldwide, including more than half of the Fortune 100. At Ping Identity, we're changing the way people and businesses think about cybersecurity, digital experiences, and identity and access management.
The Ping Identity Platform underpins secure, seamless identity across customer, workforce, and partner ecosystems and delivers a comprehensive set of identity capabilities. As the Senior Product & Solutions Marketing Manager, you will convert market insight into modular solution stories that span all capabilities—SSO, MFA & passwordless, authorization, orchestration, identity verification, directory, governance, JIT privileged access, threat protection, and more—while collaborating with the Platform PMM to keep a unified platform story. You’ll influence platform roadmap, own messaging, orchestrate launches, and equip Sales to win globally. You will report to the Senior Director, Product & Solutions Marketing.
You Will:
- Run a capability‑focused market‑sensing engine: Track competitors and adjacencies at the capability/product level; monitor buyer/developer trends, fraud/abuse patterns, and standards/regulations (e.g., OAuth2/OIDC, SAML, FIDO2/passkeys, SCIM, privacy) and turn signals into actions, POVs, and exec‑ready insights.
- Own capability & product positioning/messaging and taxonomy: Build modular narratives by audience and use case; maintain consistency across capability/product/deployment naming; ensure message pull‑through on web, sales assets, and regions.
- Lead product releases for capabilities/products and support high-impact launches: Manage product release intake, communication, and consolidated launch strategy; define tiering, readiness, timelines, and global landing; drive documentation alignment and in‑product release administration & marketing.
- Create high‑impact content & assets: Produce or lead web pages, datasheets, demos, corporate overview deck slides, reference architectures, case studies, and analyst RFIs and briefings.
- Shape platform, capability & product roadmap: Partner with Product Management to validate problems with customer proof; recommend prioritization, maintain roadmap communications to internal audiences (Marketing, Sales, Partners) and external audiences (Customers, Analysts).
- Market deployment options: Define differentiation and buyer guidance for PingOne (multi‑tenant SaaS), Dedicated Tenant SaaS, and Self‑Managed Software (incl. FedRAMP/DoD IL5 where applicable); articulate TCO/ROI, performance, data residency/compliance, and migration paths.
- Measure & optimize: Request and use product KPI dashboards (pipeline influence, win rate, capability adoption/usage, ARR/attach, deployment‑option mix); partner with marketing, product management, sales engineering and enablement on experiments.
You Have:
- 7–10+ years in B2B product/solutions marketing (enterprise SaaS) with a track record of leading ambiguous, cross‑functional programs and accountability for results.
- Proven ability to size market opportunity, analyze competitors, and convert insights into capability/product positioning, packaging recommendations, and GTM plans with revenue impact.
- Executive‑ready communication and storytelling; comfortable engaging customers, partners, analysts, and developer‑adjacent audiences.
- Strong content & enablement portfolio (plays, battlecards, demo flows, ROI/TCO tools) tied to win‑rate and velocity improvements.
- Bachelor’s degree in marketing, business, or a related field (or equivalent experience).
- Ability and willingness to travel up to 25%.
Bonus Points If You Have:
- Broad identity background spanning CIAM, Workforce IAM, and B2B/partner use cases; experience with regulated industries.
- Familiarity with identity standards and ecosystems (OAuth2/OIDC, SAML, FIDO2/passkeys, SCIM, WebAuthn) and integrations (CDPs, martech, SIEM/SOAR, cloud marketplaces).
- Hands‑on experience with packaging/editions, bundling/attach, and migration programs across deployment models.
- MBA or advanced degree (strategy/finance/analytics focus) a plus—especially for market sizing, pricing/packaging, and GTM planning.
- MBA or relevant advanced degree a plus; equivalent strategic operating experience welcomed.
Salary Range
USA: $143,000 to $153,000
In accordance with Colorado’s Equal Pay for Equal Work Act (SB 19-085) the approximate compensation range for this role in Colorado is listed above. Final compensation for this role will be determined by various factors, such as knowledge, skills, and abilities.
Life at Ping:
We believe in and facilitate a flexible, collaborative work environment. We’re growing quickly, but remain true to the innovative, can-do startup values that got us here. Most importantly, we keep hiring talented, smart, fun, and genuinely nice people because that’s who we want to succeed with every day.
Here are just a few of the things that make Ping special:
- A company culture that empowers you to do your best work.
- Employee Resource Groups that create a sense of belonging for everyone.
- Regular company and team bonding events.
- Competitive benefits and perks.
- Global volunteering and community initiatives
Our Benefits:
- Generous PTO & Holiday Schedule
- Parental Leave
- Progressive Healthcare Options
- Retirement Programs
- Opportunity for Education Reimbursement
- Commuter Offset (Specific locations)
Ping is the collective sum of all our individual experiences, backgrounds and influences and we pride ourselves in growing and learning together. We are committed to building an inclusive and diverse environment where everyone’s individuality is respected and everyone has an Identity. In recruiting for new colleagues, we welcome the unique contributions you can bring and encourage you to be your best self.
We are an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex including sexual orientation and gender identity, national origin, disability, protected Veteran Status, or any other characteristic protected by applicable federal, state, or local law.
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