Performance Marketing Specialist

We are seeking a Junior Paid Social Specialist to join our growing team. This role is perfect for someone who is into digital marketing, eager to learn, and ready to take ownership of day-to-day management of paid social campaigns. You’ll work closely with our senior team members to execute, analyze, and optimize campaigns across platforms like Meta, TikTok and others.

Key Responsibilities:

• Plan, execute, and manage paid social media campaigns, primarily on Meta Ads and TikTok, with opportunities to work on other platforms.
• Monitor campaign performance and analyze data to optimize key metrics.
• Collaborate with design and content production teams to develop creative assets.
• Conduct audience research to refine targeting strategies.
• Test and iterate ad creatives, copy, and targeting to identify winning combinations.
• Assist with ad account setup, tracking implementation, and troubleshooting technical issues.
• Prepare and deliver performance updates with actionable recommendations for improvement.
• Stay informed about industry trends, platform updates, and new opportunities to keep campaigns competitive.

Requirements:

• +1 years of experience managing campaigns on Meta Ads is essential.
• Experience with TikTok Ads and other platforms (e.g., Pinterest, Snapchat, Reddit) is a strong advantage.
• Strong analytical mindset with the ability to draw actionable insights from data.
• Creative thinking skills to contribute to ad concepts and strategies.
• Strong communication and teamwork skills for collaborating with internal teams and external stakeholders.
• A proactive and eager-to-learn attitude with a passion for growth.
• Basic knowledge of marketing tools or software (e.g., Tableau, Arcads, Google Sheets/Excel, or Google Tag Manager) is a plus.

_{When you apply to a job on this site, the personal data contained in your application will be collected by Tecnologías Diffiere, S.A.P.I. de C.V. (“Controller”), which can be contacted by emailing datospersonales@platacard.mx. Your personal data will be processed for the purposes of managing Controller’s recruitment related activities, which include setting up and conducting interviews and tests for applicants, evaluating and assessing the results thereto, and as is otherwise needed in the recruitment and hiring processes. Such processing is legally permissible under Art. 6(1)(f) of Regulation (EU) 2016/679 (General Data Protection Regulation) as necessary for the purposes of the legitimate interests pursued by the Controller, which are the solicitation, evaluation, and selection of applicants for employment.}

_{Your personal data will be retained by Controller as long as Controller determines it is necessary to evaluate your application for employment. Under the GDPR, you have the right to request access to your personal data, to request that your personal data be rectified or erased, and to request that processing of your personal data be restricted.}