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Senior Director, Marketing Art Production

Santa Monica, CA and Select Remote Locations

Our Mission:

To capture the hearts and minds of millions of players across the world by creating unforgettable games powered by the best technology.

About Us:

PlayQ is a rapidly growing entertainment and technology company that recognizes quality is king as we deliver unforgettable mobile game experiences to a global audience. Our games engage millions of users daily, surprising them with creativity, beauty and fun!

Our latest hit game, Treasure Party, uniquely combines match-3 puzzle gameplay with a board game adventure, offering a vibrant treasure-hunting experience. Treasure Party is quickly becoming a top title in the match-3 genre with fresh adventures and a fun, rewarding journey perfect for puzzle lovers and adventurers alike.

Our team is driven, playful and deeply committed to excellence and innovation. We work together to craft clever, visually stunning, and memorable experiences. PlayQ’s environment values initiative, collaboration, and individual leadership to ensure that our mission is fulfilled.

Who You Are:

  • Proactive Achiever You consistently take the initiative to drive business results, supported by sound reasoning and detailed execution plans.
  • Growth Driver You champion company-wide success by relentlessly focusing on achieving results, understanding how your work impacts the entire organization, and pushing to make it 10% better every time. You continuo
  • Solution Seeker Fueled by curiosity, you explore various ways to solve a problem. Every hard problem is an opportunity in disguise. 
  • Team Builder You actively foster strong dynamics within and between teams, contributing to our collective success.
  • Resilient Leader You consistently approach your work with resilience and a steadfast passion for achievement of our goals despite challenges or setbacks.
  • Data-Driven Creator You leverage data to back intuition. Empirical creativity is your go-to. Imagination led, data validated.

Why you'll want to come to work:

In this high-impact role, you’ll lead a team to create and deliver compelling 3D and 2D animated video ads that will acquire players for our latest hit game that has already proven its product-market fit. You’ll be owning the end-to-end production process from concept to execution and work will be pivotal in accelerating Treasure Party’s growth in a competitive landscape.

Responsibilities:

  • Strategic Execution: Lead the creative team to produce and deliver compelling 3D and 2D animated video ad creatives and playables to drive player acquisition
  • Ideation: Establish & maintain effective process for storyboard ideation, creation, and review. Facilitate productive communication and alignment with stakeholders.
  • Process Building: Implement and drive streamlined project management solution & schedule for our creative team, including critical milestones for feedback and revisions. Assess and communicate costs and timelines throughout the ad production cycle.
  • Quality Assurance: Work cross-functionally to set quality standards for creative assets, including game capture, 3D character animation models, and creative specs. Establish process for effective and efficient adherence to quality standards 
  • Pipeline Development: Establish & enhance 3D and 2D animation pipelines. Set cost & quality standard that needs to be met
  • Meet Business Objectives: Come up with formulas for winning ads by conducting competitive research and working with the acquisition team to understand and translate creative test results. Ensure that formulas are scalable.
  • Optimize Team Structure & Performance: Manage team budget, including scoping projects, hours, and tools. Identify skill gaps and build team structure to meet business objectives and performance goals. 
  • Tool Development: Own the development of our toolkit by identifying production gaps and driving effective solutions. Champion innovative tool solutions such as AI. Create and maintain central hub for all tool and process documentation
  • Collaborate Cross-functionally: Champion alignment and partnership across Player Acquisition and Game teams to ensure clarity on project goals and deliverables. Collaborate closely with key stakeholders to define strategic objectives, foster innovation, and maintain seamless communication throughout the entire production cycle.
  • Asset Management: Oversee the organization and upkeep of a centralized creative asset library, ensuring easy accessibility, version control, and consistent adherence to quality standards.

What you'll bring to the team: 

  • Education: BA degree in a relevant field of study
  • Experience: 12+ years in art production or project management, ideally within player acquisition teams in the mobile gaming industry 
  • Expertise: Knowledge of art production methodologies and tools, especially in 2D and 3D animation.
  • Collaboration and Communication: Skilled in engaging with executive leadership to secure buy-in and drive alignment. Proven track record of working seamlessly with both creative and analytical professionals—artists, developers, and growth marketers alike. Expertise in translating business objectives into clear, actionable creative direction.
  • Technical Proficiency: Proficient in Adobe Creative Suite (After Effects, Premier, etc) and relevant plug-ins, emerging visual AI tools. Familiarity with 3D animation tools such as Blender
  • Project Management: Expertise in agile methodologies to monitor progress, mitigate risks, and ensure projects meet deadlines and budget targets. Strong collaborator with key stakeholders to optimize workflows, resolve conflicts, and keep initiatives on track for successful delivery.
  • Problem-solving: Analytical and solution-driven approach, with a strong emphasis on identifying the root cause of issues and working towards measurable improvements.
  • Strategic Foresight: Ability to anticipate potential outcomes and prevent unforeseen challenges. A mindset of productive paranoia to stay ahead of risks and enable effective, forward-thinking decision-making.
  • Leadership: Proven ability managing a team of artists, animators, and motion designers to deliver high-quality marketing creative that drives business results.

Working at PlayQ:

  • Unparalleled opportunities to make a meaningful impact on a mission-driven team
  • Competitive compensation with a comprehensive benefits package, including medical, dental, vision, life, long-term disability, and even pet insurance
  • Flexible time off
  • 401(k) plan with company matching to invest in your future
  • A brand-new, creatively designed office space filled with natural light, collaborative areas, and free parking
  • Prime location—just a short walk from top restaurants, coffee shops, and the metro
  • Fully stocked kitchen with snacks and beverages to keep you fueled
  • Create incredible games—for a living! Because who doesn’t love games?

At PlayQ, we leverage competitive benchmarking data when setting each role’s base pay range. Individual base salary will be determined based on job-related factors which may include knowledge, skills, experience, scope of role, business need and geographic location.

The estimated base pay range for this role is listed below.

$130,000-$180,000 USD 

Additional information:

  • This role is open to remote employees located in select US states including California, Washington, Nevada, Texas, Florida, Pennsylvania, New York and Georgia.
  • This role is offered as a full time position.

If your skillset aligns with the requirements of this role, we will contact you through our official Applicant Tracking System (Greenhouse) or company email address (@playq.net). If you receive communication from a different domain, this communication is not from a legitimate representative of PlayQ.

For California residents, please see the Privacy Notice for California Residents.California law requires that we provide you this notice about the collection and use of your personal information. Please read it carefully. 

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