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Paid Social Lead

Dallas, TX; Fort Worth, TX; Austin, TX

We are PMG

Named Ad Age Best Places to Work for 9 years in a row and Fast Company Best Workplaces for Innovators since 2022, PMG is a global independent marketing services and technology company that seeks to inspire people and brands that anything is possible. Driven by shared success, PMG utilizes business strategy and transformation, creative, media, and insights—as well as its proprietary marketing intelligence platform, Alli—to deliver cutting-edge digital solutions and innovative media strategies. Our team comprises over 900 employees globally, and our work for ambitious brands like Apple, Best Western Hotels & Resorts, CKE Restaurants, Experian, Intuit, Kohler, Nike, Sephora, Therabody, and Whole Foods spans 85+ countries.

The Social team at PMG serves as equal parts social strategists and paid media planners and buyers, that specialize in a dynamic, expanding market. Social collaborates daily with PMG’s media, strategy, creative and technology teams to deliver full-funnel marketing strategies, support integrated planning, and optimize our clients’ digital performance. We are a cohesive team and work together daily to exceed expectations for our client brands and provide superior results through innovation and a commitment to excellence. Your opportunity to drive innovation, build teams, grow your own skillsets, and work with some of the biggest and smartest brands is limitless and PMG.

We are looking for a Paid Social Lead to join our team to drive the success of paid social strategy, innovation, and performance for our client brands. You will be a key relationship builder with our clients and provide social media subject matter expertise and thought leadership to drive innovation with our clients and platform partners. As a Paid Social Lead, you will coach junior team members in their day-to-day work while building their technical acumen and coaching soft skills necessary for client execution and delivery.

Responsibilities

  • Lead paid social strategy, budget and media planning, forecasting, testing, and learning roadmaps and measurement plans, ongoing data analysis, and presenting results and insights for our brand partners and internal teams
  • In platform audits, strategies, optimizations, and approaches that will lead to the best-in-class execution, optimal results for our customers and other team members
  • Drive collaboration with Social team members, other PMG groups, and platform partners to monitor and optimize campaigns on a daily, weekly, and monthly basis
  • Serve as a point of contact with client leadership and platform representatives, with responsibility for improving and growing client and platform relationships
  • Gain expertise in PMG’s proprietary technology platform Alli to create fit-for-purpose data analysis and reporting and help develop the functionality you need to be more effective and efficient in your daily work. Alli is core to PMG’s technology excellence and enables everyone to work smarter, provide immediate and meaningful insights, and maintain agility in the fast-paced world of social media management
  • Bring your personal best every day to support the brands we serve and lead your team to ensure that projects are executed against expected timelines and budgets and achieve strategic objectives

Skills & Experience

  • You have 4+ years of progressive experience working in digital media and paid social where you were responsible for social media strategy, planning and buying; driving implementation and execution; and leading reporting and optimization.
  • You have 1+ years of direct or indirect supervisory experience in digital with responsibility for people leadership, training, and career coaching for technical and soft skills.
  • You can use Excel and other data analysis tools (SQL is preferred, but not required) for ongoing and ad hoc data reporting and are able to present data stories and insights for other PMG teams, client representatives, and our platform partners for continuous improvement.
  • You love to work in team environments where constant collaboration and communication are the norm.
  • You are passionate about service, learning and growth - the social media landscape evolves constantly, and you will need to be forward-thinking to keep the brands we support top of mind for consumers.
  • You have experience leading client relationships and communicating with client executives.

What We Offer

  • Professional Development: Take advantage of our learning and development programs, mentorship opportunities, and career advancement support.
  • Generous PTO: Benefit from our generous paid time off policy to recharge and spend time with loved ones.
  • Parental Leave: We provide paid parental leave to support your family during important life events.
  • Retirement Plans: Plan for your future with our competitive 401(k) matching program.
  • Fertility and Family Support: Access fertility benefits for all team members and their spouses.
  • Pet Insurance: Protect your pet's health and your finances.
  • Lifestyle Spending Accounts: Enjoy 100% company-funded accounts to promote healthy habits and well-being.
  • Annual Bonus: All employees are eligible for an annual bonus.
  • Volunteering Opportunities: Receive 8 give-back hours to volunteer in your local communities.
  • AI Enterprise License: Access AI Enterprise accounts and participate in weekly AI training sessions to empower and ensure AI safety.

What Sets Us Apart

Being part of PMG means joining a company culture that’s unmatched in digital. We're dedicated to working hard to serve our employees and clients, delivering value, results, and innovation—which often requires true grit and agility. We believe in taking care of ourselves and each other to continuously improve in every way.

In alignment with our core values to be inclusive and always change for the better, PMG is committed to creating a more diverse and inclusive culture, and we are proud to be an equal opportunity employer. We believe that we only change for the better by bringing diverse perspectives to our company. PMG recruits, employs, trains, compensates, and promotes regardless of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

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