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Programmatic Media Lead

Dallas, TX; Fort Worth, TX; Austin, TX

We are PMG

Named Ad Age Best Places to Work for 9 years in a row and Fast Company Best Workplaces for Innovators since 2022, PMG is a global independent marketing services and technology company that seeks to inspire people and brands that anything is possible. Driven by shared success, PMG utilizes business strategy and transformation, creative, media, and insights—as well as its proprietary marketing intelligence platform, Alli—to deliver cutting-edge digital solutions and innovative media strategies. Our team comprises over 900 employees globally, and our work for ambitious brands like Apple, Best Western Hotels & Resorts, CKE Restaurants, Experian, Intuit, Kohler, Nike, Sephora, Therabody, and Whole Foods spans 85+ countries.

PMG is looking for a Programmatic Lead to join our growing programmatic team. The Programmatic Lead is responsible for all aspects of campaign implementation: delivering media strategy, optimization oversight, hind-sighting, and overseeing a programmatic media manager.

Responsibilities

  • Manage day-to-day operations of Programmatic Media campaigns including full funnel planning, roadmaps, creative strategy, optimization, and analysis of weekly performance and trends
  • Manage team’s day-to-day work and their overall professional development
  • Expected to help drive overall business strategy in collaboration with client senior executives
  • Communicate day-to-day programmatic strategy and campaign updates to clients via weekly calls, emails and in-person meetings
  • Collaborate with creative, analytics, & development internal teams to drive client strategy
  • Develop the overarching Programmatic Media strategic roadmap and testing plans while ensuring daily projects drive towards it
  • Identify growth opportunities and implement initiatives to ensure client’s goals are met while executing daily campaign management tactics
  • Lead team meetings and brainstorms
  • Develop relationships with senior level client contacts
  • Identify growth opportunities and implementing initiatives to ensure client’s goals are met

Skills & Experience

  • 4+ years of related work experience
  • Integration of creative and media strategy
  • Full funnel media planning experience
  • Experience in private deal curation and negotiation
  • Strong interpersonal and training skills
  • High level of emotional intelligence
  • Strong verbal and written communication skills
  • Strong team player
  • Strong analytical skills with proficiency in Microsoft Excel or SQL
  • Self-motivated and likes to learn new tools and technology

What We Offer

  • Professional Development: Take advantage of our learning and development programs, mentorship opportunities, and career advancement support.
  • Generous PTO: Benefit from our generous paid time off policy to recharge and spend time with loved ones.
  • Parental Leave: We provide paid parental leave to support your family during important life events.
  • Retirement Plans: Plan for your future with our competitive 401(k) matching program.
  • Fertility and Family Support: Access fertility benefits for all team members and their spouses.
  • Pet Insurance: Protect your pet's health and your finances.
  • Lifestyle Spending Accounts: Enjoy 100% company-funded accounts to promote healthy habits and well-being.
  • Annual Bonus: All employees are eligible for an annual bonus.
  • Volunteering Opportunities: Receive 8 give-back hours to volunteer in your local communities.
  • AI Enterprise License: Access AI Enterprise accounts and participate in weekly AI training sessions to empower and ensure AI safety.

What Sets Us Apart

Being part of PMG means joining a company culture that’s unmatched in digital. We're dedicated to working hard to serve our employees and clients, delivering value, results, and innovation—which often requires true grit and agility. We believe in taking care of ourselves and each other to continuously improve in every way.

In alignment with our core values to be inclusive and always change for the better, PMG is committed to creating a more diverse and inclusive culture, and we are proud to be an equal opportunity employer. We believe that we only change for the better by bringing diverse perspectives to our company. PMG recruits, employs, trains, compensates, and promotes regardless of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

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