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SEM Director

Dallas, TX; Fort Worth, TX; Austin, TX

We are PMG

Named Ad Age Best Places to Work for 9 years in a row and Fast Company Best Workplaces for Innovators since 2022, PMG is a global independent marketing services and technology company that seeks to inspire people and brands that anything is possible. Driven by shared success, PMG utilizes business strategy and transformation, creative, media, and insights—as well as its proprietary marketing intelligence platform, Alli—to deliver cutting-edge digital solutions and innovative media strategies. Our team comprises over 900 employees globally, and our work for ambitious brands like Apple, Best Western Hotels & Resorts, CKE Restaurants, Experian, Intuit, Kohler, Nike, Sephora, Therabody, and Whole Foods spans 85+ countries.

We're seeking innovative problem solvers to join our growing Paid Search Marketing (SEM) team in which you can own the SEM strategy and implement the strategy for our clients while continuing to innovate and forge a path within the SEM channel. We are looking for agile individuals who have a passion for SEM and are looking for engaging challenges that will help shape the search landscape for our clients and the industry. Your opportunity to drive innovation, build teams, grow your own skillsets, and work with some of the biggest and smartest brands is limitless at PMG.

Our team thinks about search marketing with a unique lens, finding new ways to solve old problems and embracing new opportunities--while creating an environment where everyone has opportunities to thrive as professionals and people.

Responsibilities

  • Responsible for the strategy of our clients’ SEM and Shopping activities across multiple engines/platforms
  • Ensuring proper integration of SEM and Shopping within PMG’s wider services to maximize results and service experience for our clients
  • Overseeing the performance, analyze trends to see threats and opportunities, and working with the team to optimize programs to improve results
  • Identifying growth opportunities, presenting ideas to clients, and working with the team to implement
  • Implementing initiatives to ensure client’s goals are met while overseeing execution of daily account management tactics
  • Creating and fostering key partner relationships so PMG is always at the forefront of tools and opportunities
  • Communicating strategy and campaign updates to clients via weekly calls, emails and in-person meetings, including to top client executives
  • Supporting strategic relationships on the client-side; engaging in high level business and strategy conversations to ensure SEM and Shopping is helping to drive their business forward
  • Developing overarching account strategy and ensuring day-to-day projects drive toward it
  • Managing media mix and monitoring performance, ensuring client deliverables and goals are being met

Skills & Experience 

  • 10+ years of related work experience
  • Bachelor’s Degree or equivalent work experience
  • High level of emotional intelligence
  • Strong verbal and written communication skills
  • Strong team player
  • Strong analytical skills with proficiency in Microsoft Excel

What We Offer

  • Professional Development: Take advantage of our learning and development programs, mentorship opportunities, and career advancement support.
  • Generous PTO: Benefit from our generous paid time off policy to recharge and spend time with loved ones.
  • Parental Leave: We provide paid parental leave to support your family during important life events.
  • Retirement Plans: Plan for your future with our competitive 401(k) matching program.
  • Fertility and Family Support: Access fertility benefits for all team members and their spouses.
  • Pet Insurance: Protect your pet's health and your finances.
  • Lifestyle Spending Accounts: Enjoy 100% company-funded accounts to promote healthy habits and well-being.
  • Annual Bonus: All employees are eligible for an annual bonus.
  • Volunteering Opportunities: Receive 8 give-back hours to volunteer in your local communities.
  • AI Enterprise License: Access AI Enterprise accounts and participate in weekly AI training sessions to empower and ensure AI safety.

What Sets Us Apart

Being part of PMG means joining a company culture that’s unmatched in digital. We're dedicated to working hard to serve our employees and clients, delivering value, results, and innovation—which often requires true grit and agility. We believe in taking care of ourselves and each other to continuously improve in every way.

In alignment with our core values to be inclusive and always change for the better, PMG is committed to creating a more diverse and inclusive culture, and we are proud to be an equal opportunity employer. We believe that we only change for the better by bringing diverse perspectives to our company. PMG recruits, employs, trains, compensates, and promotes regardless of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

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