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Client Strategy Director - Integrated Media

Dallas, TX; Fort Worth, TX; Austin, TX

We are PMG

Named Ad Age Best Places to Work for 9 years in a row and Fast Company Best Workplaces for Innovators since 2022, PMG is a global independent marketing services and technology company that seeks to inspire people and brands that anything is possible. Driven by shared success, PMG utilizes business strategy and transformation, creative, media, and insights—as well as its proprietary marketing intelligence platform, Alli—to deliver cutting-edge digital solutions and innovative media strategies. Our team comprises over 900 employees globally, and our work for ambitious brands like Apple, Best Western Hotels & Resorts, CKE Restaurants, Experian, Intuit, Kohler, Nike, Sephora, Therabody, and Whole Foods spans 85+ countries.

As our Client Strategy Director, you will be pivotal in shaping the strategic direction for our diverse clientele and fostering a vibrant, diverse team of leads and supervisors. This dynamic position involves developing robust media plans, honing business goals, and managing budget forecasts while facilitating professional growth within your team.

Navigating through clients’ internal structures, you will build and maintain strong, mutually beneficial relationships with key stakeholders, ensuring smooth collaboration and overcoming any potential roadblocks. With a deep understanding of performance metrics and a focus on continuous improvement, you will lead executive-level communication and strategic planning, cultivating lasting relationships and driving results toward performance goals.

Your role will also encompass active participation in client meetings, collaboration with media leads to foster critical partnerships, and providing subject matter expertise to both internal and external stakeholders. Ensuring the team and the client have the appropriate dashboards for data analysis, you will oversee the execution of key projects, leading and delegating resource management.

You will lead, build, and advise on developing digital strategy and marketing plans while collaborating closely with Channel and Client Strategy leaders to deliver exceptional results and customer experience.

Responsibilities:

  • Work closely with Channel and Client Strategy leaders to synchronize efforts and deliver exceptional results and customer experiences.
  • Drive results towards performance goals, utilizing expertise in lower funnel strategy with paid search and paid social, and report progress to key decision-makers. 
  • Lead and advise on the development of digital strategy and marketing plans, ensuring alignment with client objectives and market trends.
  • Manage budgets and forecasts with precision, and identifying opportunities for incremental enhancements. 
  • Apply strong operations rigor to ensure accurate financial planning and execution.
  • Lead executive-level communication and strategic planning, addressing any issues effectively to ensure the team meets or exceeds expectations.
  • Foster a culture of transparency and collaboration within the team and with clients.
  • Employ enhanced storytelling techniques to create more engaging and compelling narratives in client presentations, improving client engagement and satisfaction.
  • Oversee the execution of crucial projects, including onboarding and strategic initiatives across the client base. 
  • Ensure access to appropriate dashboards for data analysis, leveraging expertise in various attribution methods (MTA, MMM, & Last Click) to guide strategic decisions and optimizations.

Skills & Experience:

  • A bachelor’s degree or equivalent work experience
  • 8+ years of relevant work supporting retail apparel clients
  • 4+ years in a supervisory management role
  • Demonstrated management and team development skills
  • Proven experience in multi-channel digital marketing and managing digital media campaigns
  • Solid analytical background with experience in managing budgets/KPIs from a comprehensive, cross-channel strategy perspective
  • Familiarity with various attribution methods (MTA, MMM & Last Click)
  • Quick, accurate, and decisive analytical, forecasting, and decision-making skills
  • Excellent verbal and written communication skills
  • Strong proficiency with Excel and PowerPoint or Keynote for reporting and presenting to clients

What We Offer

  • Professional Development: Take advantage of our learning and development programs, mentorship opportunities, and career advancement support.
  • Generous PTO: Benefit from our generous paid time off policy to recharge and spend time with loved ones.
  • Parental Leave: We provide paid parental leave to support your family during important life events.
  • Retirement Plans: Plan for your future with our competitive 401(k) matching program.
  • Fertility and Family Support: Access fertility benefits for all team members and their spouses.
  • Pet Insurance: Protect your pet's health and your finances.
  • Lifestyle Spending Accounts: Enjoy 100% company-funded accounts to promote healthy habits and well-being.
  • Annual Bonus: All employees are eligible for an annual bonus.
  • Volunteering Opportunities: Receive 8 give-back hours to volunteer in your local communities.
  • AI Enterprise License: Access AI Enterprise accounts and participate in weekly AI training sessions to empower and ensure AI safety.

What Sets Us Apart

Being part of PMG means joining a company culture that’s unmatched in digital. We're dedicated to working hard to serve our employees and clients, delivering value, results, and innovation—which often requires true grit and agility. We believe in taking care of ourselves and each other to continuously improve in every way.

In alignment with our core values to be inclusive and always change for the better, PMG is committed to creating a more diverse and inclusive culture, and we are proud to be an equal opportunity employer. We believe that we only change for the better by bringing diverse perspectives to our company. PMG recruits, employs, trains, compensates, and promotes regardless of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

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