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Client Strategy Lead - Integrated Media

Dallas, TX; Fort Worth, TX; Austin, TX

We are PMG

Named Ad Age Best Places to Work for 9 years in a row and Fast Company Best Workplaces for Innovators since 2022, PMG is a global independent marketing services and technology company that seeks to inspire people and brands that anything is possible. Driven by shared success, PMG utilizes business strategy and transformation, creative, media, and insights—as well as its proprietary marketing intelligence platform, Alli—to deliver cutting-edge digital solutions and innovative media strategies. Our team comprises over 900 employees globally, and our work for ambitious brands like Apple, Best Western Hotels & Resorts, CKE Restaurants, Experian, Intuit, Kohler, Nike, Sephora, Therabody, and Whole Foods spans 85+ countries.

As our Client Strategy Lead, you'll play a pivotal role in shaping the strategic direction for our client’s Integrated Media Strategy. This position will see you orchestrating the development of robust media plans, honing business goals, and managing budget forecasts. With a firm understanding of performance metrics and a strong focus on continuous improvement, you'll navigate our clients’ comprehensive internal structures and build strong relationships with key stakeholders. In this role, you will leverage your leadership skills, industry knowledge, and innovative thinking to significantly impact our clients' success and your team's evolution.

Responsibilities:

  • Independently problem-solve issues effectively and expediently across external and internal contacts to ensure your team meets or exceeds expectations while leaning on the manager for support in direction.
  • Must be a team-oriented and solutions-driven individual with insatiable curiosity, exemplary numerical proficiency (especially in Excel), and a meticulous eye for detail.
  • Possess a robust understanding of media fundamentals and a customer-first, business-centric approach.
  • Working directly with the Client Strategy Senior Leadership and media channel teams to create, update and present media plans.
  • Optimize media plans supporting performance media strategies in partnership with channel and client strategy leads.
  • Help to define budget allocation, media channel selection, and flighting, tracking plans in flowcharts to visualize and document media plans.
  • Analyze performance for omnichannel paid media programs and campaigns and make recommendations for improvement with channel teams.
  • Responsible for organizing, developing and presenting key client reporting deliverables such as Quarterly, Monthly and Weekly reporting across all performance media channels.
  • Responsible for developing performance forecasts across all performance media channels in partnership with the client and channel teams.
  • Responsible for driving test & learn agendas, reporting of results, and facilitating incrementality testing across all channels
  • Accountable for omni-channel campaign performance, managing spend and budget allocation, and troubleshooting issues as they arise
  • Partner with analytics to develop and maintain performance dashboards
  • Synthesize research results and uncover overarching themes to drive the client’s business forward
  • Report on key metrics for campaign effectiveness and develop key findings for optimization, preparing reports and presentations to illustrate findings and provide recommendations.
  • Collaborate with cross-functional internal and external teams to align paid media efforts with a variety of campaign plans and different projects.
  • Navigate the client’s internal structure adeptly, investing significant time in collaboration and working with key stakeholders to overcome any roadblocks within a matrix organization.
  • Keep up in a fast-paced environment with shifting priorities while maintaining quick and effective communication with other team members.
  • Stay up-to-date on industry trends, new media platforms, and technological advancements.

Skills & Experience:

  • 5+ years of digital media experience with analytical responsibilities spanning test & learn agendas, reporting of results and incrementality testing
  • Exposure to multi-touch attribution and/or media mix modeling
  • Demonstrated ability to reliably identify actionable insights that are valuable to the team and to the client
  • Experience with managing budgets for multiple media channels
  • Outstanding analytical skills and experience in performance optimization
  • Ability to build a coherent presentation with limited outside input
  • Proficiency in Excel
  • Strong presentation skills with proficiency in either PowerPoint or Keynote
  • Self-motivated and like to learn new tools and technology
  • Strong organizational and prioritizing skills
  • Experience in Retail is a plus!

What We Offer

  • Professional Development: Take advantage of our learning and development programs, mentorship opportunities, and career advancement support.
  • Generous PTO: Benefit from our generous paid time off policy to recharge and spend time with loved ones.
  • Parental Leave: We provide paid parental leave to support your family during important life events.
  • Retirement Plans: Plan for your future with our competitive 401(k) matching program.
  • Fertility and Family Support: Access fertility benefits for all team members and their spouses.
  • Pet Insurance: Protect your pet's health and your finances.
  • Lifestyle Spending Accounts: Enjoy 100% company-funded accounts to promote healthy habits and well-being.
  • Annual Bonus: All employees are eligible for an annual bonus.
  • Volunteering Opportunities: Receive 8 give-back hours to volunteer in your local communities.
  • AI Enterprise License: Access AI Enterprise accounts and participate in weekly AI training sessions to empower and ensure AI safety.

What Sets Us Apart

Being part of PMG means joining a company culture that’s unmatched in digital. We're dedicated to working hard to serve our employees and clients, delivering value, results, and innovation—which often requires true grit and agility. We believe in taking care of ourselves and each other to continuously improve in every way.

In alignment with our core values to be inclusive and always change for the better, PMG is committed to creating a more diverse and inclusive culture, and we are proud to be an equal opportunity employer. We believe that we only change for the better by bringing diverse perspectives to our company. PMG recruits, employs, trains, compensates, and promotes regardless of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

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