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Client Strategy Lead - Integrated Media

Dallas, TX; Fort Worth, TX; Austin, TX; New York, NY

We are PMG

Named Ad Age Best Places to Work for 9 years in a row and Fast Company Best Workplaces for Innovators since 2022, PMG is a global independent marketing services and technology company that seeks to inspire people and brands that anything is possible. Driven by shared success, PMG utilizes business strategy and transformation, creative, media, and insights—as well as its proprietary marketing intelligence platform, Alli—to deliver cutting-edge digital solutions and innovative media strategies. Our team comprises over 900 employees globally, and our work for ambitious brands like Apple, Best Western Hotels & Resorts, CKE Restaurants, Experian, Intuit, Kohler, Nike, Sephora, Therabody, and Whole Foods spans 85+ countries.

Who You Will Be Working With

As our Client Strategy Lead, you’ll join a dedicated team of media strategists and experts committed to driving meaningful results for our clients through innovative, integrated media strategies. Working closely with senior leadership, media channel teams, and external partners, you’ll lead the strategic direction of client media plans, building lasting relationships and ensuring all aspects align with each client’s unique business objectives. This role offers an exciting opportunity to showcase your expertise, foster growth within your team, and make a real impact on the future of client success.

What You Will Do

  • Build and nurture client relationships through thoughtful communication, actively deepening your understanding of client goals, and proactively identifying opportunities to enhance their strategies.
  • Craft tailored, full-funnel media plans that blend digital and traditional channels, optimizing budget allocations, channel mix, and flighting strategies using data-driven insights and planning tools.
  • Partner with media teams to oversee budget management and forecasting, ensuring that media spend remains aligned with client goals while allowing for agility and timely optimization.
  • Solve complex issues with confidence and efficiency, supporting your team to exceed expectations and engaging with leadership when needed for strategic direction.
  • Collaborate with senior leadership and channel teams to create, refine, and present compelling media plans, strategic insights, and thought leadership materials using Keynote or PowerPoint.
  • Act as a key liaison, bridging communication between clients, internal teams, and external partners to advance omnichannel strategies and drive exceptional media outcomes.
  • Define clear, measurable digital marketing objectives in collaboration with clients and the PMG strategy, media, and analytics teams to ensure impactful campaign execution.
  • Continuously monitor and assess campaign performance, developing data-driven reports and dashboards to provide clients with actionable insights and recommendations.
  • Manage omnichannel campaign budgets, proactively adjust allocations as necessary, and troubleshoot any performance issues that may arise.
  • Organize, develop, and present key client reporting deliverables across media channels, ensuring clarity, accuracy, and actionable insights.
  • Drive the testing and learning agenda for campaigns, reporting on results and facilitating incremental testing across all channels to foster continuous improvement.
  • Stay agile in a fast-paced environment with shifting priorities, maintaining timely and effective communication across teams.
  • Stay up-to-date on industry trends, emerging media platforms, and technological innovations, providing clients with forward-thinking insights and strategies for growth.
  • Build a comprehensive understanding of each client’s business by analyzing industry trends, target audiences, and competitors to create highly relevant, effective media strategies.
  • Ensure operational excellence and project management success by maintaining organized schedules, prioritizing projects, and optimizing team workflows.

What You Will Bring

  • 4+ years in digital media strategy or a related field, with a bachelor’s degree or equivalent experience.
  • A collaborative mindset, paired with intermediate-level skills in fostering teamwork and aligning cross-functional efforts.
  • A foundational understanding of consulting, contributing thoughtful insights and recommendations to enhance client strategies.
  • A strong foundation in digital marketing, with intermediate expertise in driving multi-channel and digital buying strategies.
  • The ability to translate data into actionable strategies, leveraging fundamental knowledge of insights management and analysis.
  • Advanced skills in marketing digital buying environments and multi-channel marketing to craft impactful, integrated strategies.
  • Proficiency in Microsoft Excel, Microsoft PowerPoint, Keynote, and Google Slides to support seamless data presentation and analysis.
  • A focus on client service and coaching to nurture client relationships and foster team development.
  • High emotional intelligence and interpersonal skills, enabling strong connections with clients, colleagues, and external partners.
  • Exceptional organizational skills and familiarity with project management.
  • A curiosity-driven approach to data analysis, uncovering insights that inform strategic media planning and execution.
  • A commitment to curiosity and adaptability as a continual learner, staying at the forefront of media innovation while prioritizing client success with a customer-focused mindset that seeks opportunities to deliver meaningful value.
  • A dedication to people-focused leadership, fostering collaboration, innovation, and professional growth by leading by example and nurturing strong relationships that empower others to excel.

 

What We Offer

  • Professional Development: Take advantage of our learning and development programs, mentorship opportunities, and career advancement support.
  • Generous PTO: Benefit from our generous paid time off policy to recharge and spend time with loved ones.
  • Parental Leave: We provide paid parental leave to support your family during important life events.
  • Retirement Plans: Plan for your future with our competitive 401(k) matching program.
  • Fertility and Family Support: Access fertility benefits for all team members and their spouses.
  • Pet Insurance: Protect your pet's health and your finances.
  • Lifestyle Spending Accounts: Enjoy 100% company-funded accounts to promote healthy habits and well-being.
  • Annual Bonus: All employees are eligible for an annual bonus.
  • Volunteering Opportunities: Receive 8 give-back hours to volunteer in your local communities.
  • AI Enterprise License: Access AI Enterprise accounts and participate in weekly AI training sessions to empower and ensure AI safety.

What Sets Us Apart

Being part of PMG means joining a company culture that’s unmatched in digital. We're dedicated to working hard to serve our employees and clients, delivering value, results, and innovation—which often requires true grit and agility. We believe in taking care of ourselves and each other to continuously improve in every way.

In alignment with our core values to be inclusive and always change for the better, PMG is committed to creating a more diverse and inclusive culture, and we are proud to be an equal opportunity employer. We believe that we only change for the better by bringing diverse perspectives to our company. PMG recruits, employs, trains, compensates, and promotes regardless of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

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