Back to jobs

Client Strategy Senior Director, B2B & Integrated Media

Dallas, TX; Fort Worth, TX;

We are PMG

Named Ad Age Best Places to Work for 9 years in a row and Fast Company Best Workplaces for Innovators since 2022, PMG is a global independent marketing services and technology company that seeks to inspire people and brands that anything is possible. Driven by shared success, PMG utilizes business strategy and transformation, creative, media, and insights—as well as its proprietary marketing intelligence platform, Alli—to deliver cutting-edge digital solutions and innovative media strategies. Our team comprises over 900 employees globally, and our work for ambitious brands like Apple, Best Western Hotels & Resorts, CKE Restaurants, Experian, Intuit, Kohler, Nike, Sephora, Therabody, and Whole Foods spans 85+ countries.

As our Client Strategy Senior Director, you will be pivotal in shaping the strategic direction for our B2B and technology focused clients. This dynamic position involves developing robust media plans, honing business goals, and managing budget forecasts while fostering professional growth within your team. Candidates with extensive experience in the agency space, particularly with B2B and technology clients, will be highly preferred.

Navigating through clients’ internal structures, you will build and maintain strong, mutually beneficial relationships with key stakeholders, ensuring smooth collaboration and overcoming any potential roadblocks. With a deep understanding of performance metrics and a focus on continuous improvement, you will lead executive-level communication and strategic planning, cultivating lasting relationships and driving results toward performance goals.

Your role will also encompass active participation in client meetings, collaboration with media leads to foster critical partnerships, and providing subject matter expertise to both internal and external stakeholders. Ensuring the team and the client have the appropriate dashboards for data analysis, you will oversee the execution of key projects, leading and delegating resource management.

You will lead, build, and advise on developing an integrated media strategy and marketing plans while collaborating closely with Channel and other Client Strategy leaders to deliver exceptional results and customer experience.

 

Responsibilities:

  • Stay up-to-date on industry trends, new media platforms, and technological advancements, with a keen eye on innovations in the B2B and technology sectors.
  • Navigate the client’s internal structure adeptly, investing significant time in collaboration and working with key stakeholders to overcome any roadblocks within a matrix organization.
  • Must be a team-oriented and solutions-driven individual with insatiable curiosity, exemplary numerical proficiency (especially in Excel), and a meticulous eye for detail.
  • Possess a customer-first, business-centric approach to solving the client's problems and developing an integrated media strategy that meets client objectives.
  • Work directly with the media channel teams to create, update, and present media plans, emphasizing strategies that resonate with B2B and technology audiences.
  • Help define budget allocation, media channel selection, and flighting, tracking plans in flowcharts to visualize and document media plans.
  • Utilize media planning tools and collaborate with the team to understand target audiences and determine the best media mix based on trends, audience consumption behaviors, client goals, and past performance.
  • Prepare reports and presentations to illustrate findings and provide recommendations.
  • Monitor ongoing campaigns, ensuring they are running as planned and meeting performance criteria.
  • Suggest adjustments to media plans based on performance data and changing market conditions.
  • Understand and challenge the performance boundaries across digital and traditional channels and larger direct partnerships.

Skills & Experience:

  • A bachelor’s degree or equivalent work experience.
  • 10+ years of relevant work experience, preferably with B2B and technology clients.
  • 4+ years in a supervisory management role.
  • Demonstrated management and team development skills.
  • Proven experience in multi-channel digital marketing and managing digital media campaigns, with a focus on B2B and technology based clients.
  • Solid analytical background with experience in managing budgets/KPIs from a comprehensive, cross-channel strategy perspective.
  • Familiarity with various attribution methods (MTA, MMM & Last Click).
  • Quick, accurate, and decisive analytical, forecasting, and decision-making skills.
  • Excellent verbal and written communication skills.
  • Strong proficiency with Excel and PowerPoint or Keynote for reporting and presenting.

What We Offer

  • Professional Development: Take advantage of our learning and development programs, mentorship opportunities, and career advancement support.
  • Generous PTO: Benefit from our generous paid time off policy to recharge and spend time with loved ones.
  • Parental Leave: We provide paid parental leave to support your family during important life events.
  • Retirement Plans: Plan for your future with our competitive 401(k) matching program.
  • Fertility and Family Support: Access fertility benefits for all team members and their spouses.
  • Pet Insurance: Protect your pet's health and your finances.
  • Lifestyle Spending Accounts: Enjoy 100% company-funded accounts to promote healthy habits and well-being.
  • Annual Bonus: All employees are eligible for an annual bonus.
  • Volunteering Opportunities: Receive 8 give-back hours to volunteer in your local communities.
  • AI Enterprise License: Access AI Enterprise accounts and participate in weekly AI training sessions to empower and ensure AI safety.

What Sets Us Apart

Being part of PMG means joining a company culture that’s unmatched in digital. We're dedicated to working hard to serve our employees and clients, delivering value, results, and innovation—which often requires true grit and agility. We believe in taking care of ourselves and each other to continuously improve in every way.

In alignment with our core values to be inclusive and always change for the better, PMG is committed to creating a more diverse and inclusive culture, and we are proud to be an equal opportunity employer. We believe that we only change for the better by bringing diverse perspectives to our company. PMG recruits, employs, trains, compensates, and promotes regardless of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

Apply for this job

*

indicates a required field

Resume/CV*

Accepted file types: pdf, doc, docx, txt, rtf

Cover Letter

Accepted file types: pdf, doc, docx, txt, rtf

Select...
At PMG, we value our collaborative in-office culture and offer a hybrid work model (in office Tuesday, Wednesday, Thursday). Are you located in or willing to relocate to Dallas, TX or New York, NY? *
Select...
Select...

Voluntary Self-Identification

For government reporting purposes, we ask candidates to respond to the below self-identification survey. Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

As set forth in PMG’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.

Select...
Select...
Race & Ethnicity Definitions

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.

Select...

Voluntary Self-Identification of Disability

Form CC-305
Page 1 of 1
OMB Control Number 1250-0005
Expires 04/30/2026

Why are you being asked to complete this form?

We are a federal contractor or subcontractor. The law requires us to provide equal employment opportunity to qualified people with disabilities. We have a goal of having at least 7% of our workers as people with disabilities. The law says we must measure our progress towards this goal. To do this, we must ask applicants and employees if they have a disability or have ever had one. People can become disabled, so we need to ask this question at least every five years.

Completing this form is voluntary, and we hope that you will choose to do so. Your answer is confidential. No one who makes hiring decisions will see it. Your decision to complete the form and your answer will not harm you in any way. If you want to learn more about the law or this form, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

How do you know if you have a disability?

A disability is a condition that substantially limits one or more of your “major life activities.” If you have or have ever had such a condition, you are a person with a disability. Disabilities include, but are not limited to:

  • Alcohol or other substance use disorder (not currently using drugs illegally)
  • Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, HIV/AIDS
  • Blind or low vision
  • Cancer (past or present)
  • Cardiovascular or heart disease
  • Celiac disease
  • Cerebral palsy
  • Deaf or serious difficulty hearing
  • Diabetes
  • Disfigurement, for example, disfigurement caused by burns, wounds, accidents, or congenital disorders
  • Epilepsy or other seizure disorder
  • Gastrointestinal disorders, for example, Crohn's Disease, irritable bowel syndrome
  • Intellectual or developmental disability
  • Mental health conditions, for example, depression, bipolar disorder, anxiety disorder, schizophrenia, PTSD
  • Missing limbs or partially missing limbs
  • Mobility impairment, benefiting from the use of a wheelchair, scooter, walker, leg brace(s) and/or other supports
  • Nervous system condition, for example, migraine headaches, Parkinson’s disease, multiple sclerosis (MS)
  • Neurodivergence, for example, attention-deficit/hyperactivity disorder (ADHD), autism spectrum disorder, dyslexia, dyspraxia, other learning disabilities
  • Partial or complete paralysis (any cause)
  • Pulmonary or respiratory conditions, for example, tuberculosis, asthma, emphysema
  • Short stature (dwarfism)
  • Traumatic brain injury
Select...

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.