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Client Strategy Senior Director, B2B & Integrated Media

Dallas, TX; Fort Worth, TX;

We are PMG

Named Ad Age Best Places to Work for 9 years in a row and Fast Company Best Workplaces for Innovators since 2022, PMG is a global independent marketing services and technology company that seeks to inspire people and brands that anything is possible. Driven by shared success, PMG utilizes business strategy and transformation, creative, media, and insights—as well as its proprietary marketing intelligence platform, Alli—to deliver cutting-edge digital solutions and innovative media strategies. Our team comprises over 900 employees globally, and our work for ambitious brands like Apple, Best Western Hotels & Resorts, CKE Restaurants, Experian, Intuit, Kohler, Nike, Sephora, Therabody, and Whole Foods spans 85+ countries.

As our Client Strategy Senior Director, you will be pivotal in shaping the strategic direction for our B2B and technology focused clients. This dynamic position involves developing robust media plans, honing business goals, and managing budget forecasts while fostering professional growth within your team. Candidates with extensive experience in the agency space, particularly with B2B and technology clients, will be highly preferred.

Navigating through clients’ internal structures, you will build and maintain strong, mutually beneficial relationships with key stakeholders, ensuring smooth collaboration and overcoming any potential roadblocks. With a deep understanding of performance metrics and a focus on continuous improvement, you will lead executive-level communication and strategic planning, cultivating lasting relationships and driving results toward performance goals.

Your role will also encompass active participation in client meetings, collaboration with media leads to foster critical partnerships, and providing subject matter expertise to both internal and external stakeholders. Ensuring the team and the client have the appropriate dashboards for data analysis, you will oversee the execution of key projects, leading and delegating resource management.

You will lead, build, and advise on developing an integrated media strategy and marketing plans while collaborating closely with Channel and other Client Strategy leaders to deliver exceptional results and customer experience.

 

Responsibilities:

  • Stay up-to-date on industry trends, new media platforms, and technological advancements, with a keen eye on innovations in the B2B and technology sectors.
  • Navigate the client’s internal structure adeptly, investing significant time in collaboration and working with key stakeholders to overcome any roadblocks within a matrix organization.
  • Must be a team-oriented and solutions-driven individual with insatiable curiosity, exemplary numerical proficiency (especially in Excel), and a meticulous eye for detail.
  • Possess a customer-first, business-centric approach to solving the client's problems and developing an integrated media strategy that meets client objectives.
  • Work directly with the media channel teams to create, update, and present media plans, emphasizing strategies that resonate with B2B and technology audiences.
  • Help define budget allocation, media channel selection, and flighting, tracking plans in flowcharts to visualize and document media plans.
  • Utilize media planning tools and collaborate with the team to understand target audiences and determine the best media mix based on trends, audience consumption behaviors, client goals, and past performance.
  • Prepare reports and presentations to illustrate findings and provide recommendations.
  • Monitor ongoing campaigns, ensuring they are running as planned and meeting performance criteria.
  • Suggest adjustments to media plans based on performance data and changing market conditions.
  • Understand and challenge the performance boundaries across digital and traditional channels and larger direct partnerships.

Skills & Experience:

  • A bachelor’s degree or equivalent work experience.
  • 10+ years of relevant work experience, preferably with B2B and technology clients.
  • 4+ years in a supervisory management role.
  • Demonstrated management and team development skills.
  • Proven experience in multi-channel digital marketing and managing digital media campaigns, with a focus on B2B and technology based clients.
  • Solid analytical background with experience in managing budgets/KPIs from a comprehensive, cross-channel strategy perspective.
  • Familiarity with various attribution methods (MTA, MMM & Last Click).
  • Quick, accurate, and decisive analytical, forecasting, and decision-making skills.
  • Excellent verbal and written communication skills.
  • Strong proficiency with Excel and PowerPoint or Keynote for reporting and presenting.

What We Offer

  • Professional Development: Take advantage of our learning and development programs, mentorship opportunities, and career advancement support.
  • Generous PTO: Benefit from our generous paid time off policy to recharge and spend time with loved ones.
  • Parental Leave: We provide paid parental leave to support your family during important life events.
  • Retirement Plans: Plan for your future with our competitive 401(k) matching program.
  • Fertility and Family Support: Access fertility benefits for all team members and their spouses.
  • Pet Insurance: Protect your pet's health and your finances.
  • Lifestyle Spending Accounts: Enjoy 100% company-funded accounts to promote healthy habits and well-being.
  • Annual Bonus: All employees are eligible for an annual bonus.
  • Volunteering Opportunities: Receive 8 give-back hours to volunteer in your local communities.
  • AI Enterprise License: Access AI Enterprise accounts and participate in weekly AI training sessions to empower and ensure AI safety.

What Sets Us Apart

Being part of PMG means joining a company culture that’s unmatched in digital. We're dedicated to working hard to serve our employees and clients, delivering value, results, and innovation—which often requires true grit and agility. We believe in taking care of ourselves and each other to continuously improve in every way.

In alignment with our core values to be inclusive and always change for the better, PMG is committed to creating a more diverse and inclusive culture, and we are proud to be an equal opportunity employer. We believe that we only change for the better by bringing diverse perspectives to our company. PMG recruits, employs, trains, compensates, and promotes regardless of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

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