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AI & Software Engineering Director

Dallas, TX

We are PMG

Named Ad Age Best Places to Work for 9 years in a row and Fast Company Best Workplaces for Innovators since 2022, PMG is a global independent marketing services and technology company that seeks to inspire people and brands that anything is possible. Driven by shared success, PMG utilizes business strategy and transformation, creative, media, and insights—as well as its proprietary marketing intelligence platform, Alli—to deliver cutting-edge digital solutions and innovative media strategies. Our team comprises over 900 employees globally, and our work for ambitious brands like Apple, Best Western Hotels & Resorts, CKE Restaurants, Experian, Intuit, Kohler, Nike, Sephora, Therabody, and Whole Foods spans 85+ countries.

As the Director of AI and Software Engineering for the Actions suite within Alli, you’ll lead an innovative and collaborative team that thrives on solving complex challenges and delivering cutting-edge solutions. The Actions suite powers AI-driven tools that help scale digital marketing strategies for some of the world’s most renowned global brands.

In this role, you’ll work closely with engineers, product managers, and cross-functional technology leaders, driving innovation while ensuring smooth, high-impact software delivery. You’ll be instrumental in shaping the technical vision, building scalable systems, and continuously improving the platform to meet the evolving needs of clients and the business. PMG values a team-first approach where collaboration, curiosity, and excellence come together to create transformative solutions.

This is more than a leadership role—it’s an opportunity to inspire a highly skilled team, push the boundaries of what’s possible with AI and software engineering, and leave a lasting impact on how marketing is done in the digital age.

What You’ll Be Doing

  • Lead 2–4 distributed teams, responsible for 1–3 products within the Alli suite, ensuring they meet OKRs while driving continuous improvement and innovation.
  • Provide technical oversight, guiding key architectural decisions to support scalable, data-intensive applications.
  • Define team performance expectations, including growth, reducing technical debt, and delivering on product milestones.
  • Partner with the Product team to evolve the roadmap based on customer feedback, team capacity, and business needs, balancing new feature development with addressing technical debt.
  • Collaborate with cross-functional data and technology leaders to align strategies and deliver impactful solutions.
  • Build and scale high-performing teams by upskilling existing engineers and hiring top talent, consistently raising the bar for quality.
  • Stay ahead of GenAI and emerging technologies to ensure the platform remains at the forefront of industry innovation.

What You Will Bring

  • 5+ years in a senior engineering IC role, or a related field, with a bachelor’s or master’s degree or equivalent experience.
  • At least 3 years of experience as an engineering manager, with proven success leading and mentoring teams while remaining technically hands-on, , or a related field, with a bachelor’s or master’s degree or equivalent experience.
  • Experience in a manager-of-managers role, overseeing multiple teams and products.
  • Deep expertise with modern technologies for building highly scalable, data-intensive applications, with familiarity across at least 60% of PMG’s tech stack (e.g., AWS, GCP, Docker, Terraform, Python, JavaScript, PostgreSQL, OpenAI).
  • Proficiency in distributed system design principles, delivering performant, clean, and maintainable code.
  • Strong understanding of MarTech and its role in shaping digital marketing strategies.
  • Experience with infrastructure-as-code tools like Terraform, Ansible, Chef, or Puppet to automate and streamline workflows.
  • Hands-on experience or working interest in Generative AI, Large Language Models (LLMs), and platforms such as OpenAI, Gemini, or Bedrock.
  • Advanced knowledge of containerization tools like Docker and Kubernetes, ensuring reliable and scalable deployments.
  • A team-first mindset with exceptional communication skills to align cross-functional teams and stakeholders.
  • The ability to inspire and motivate teams, fostering a collaborative, inclusive, and high-performing culture.
  • Strong planning and organizational skills, with experience guiding teams toward multi-year roadmaps and delivering impactful results.
  • Interest or experience in the digital marketing industry, particularly in how software solutions intersect with marketing strategy.
  • A commitment to curiosity and adaptability as a continual learner, staying at the forefront of media innovation while prioritizing client success with a customer-focused mindset that seeks opportunities to deliver meaningful value.
  • A dedication to people-focused leadership, fostering collaboration, innovation, and professional growth by leading by example and nurturing strong relationships that empower others to excel.

What We Offer

  • Professional Development: Take advantage of our learning and development programs, mentorship opportunities, and career advancement support.
  • Generous PTO: Benefit from our generous paid time off policy to recharge and spend time with loved ones.
  • Parental Leave: We provide paid parental leave to support your family during important life events.
  • Retirement Plans: Plan for your future with our competitive 401(k) matching program.
  • Fertility and Family Support: Access fertility benefits for all team members and their spouses.
  • Pet Insurance: Protect your pet's health and your finances.
  • Lifestyle Spending Accounts: Enjoy 100% company-funded accounts to promote healthy habits and well-being.
  • Annual Bonus: All employees are eligible for an annual bonus.
  • Volunteering Opportunities: Receive 8 give-back hours to volunteer in your local communities.
  • AI Enterprise License: Access AI Enterprise accounts and participate in weekly AI training sessions to empower and ensure AI safety.

What Sets Us Apart

Being part of PMG means joining a company culture that’s unmatched in digital. We're dedicated to working hard to serve our employees and clients, delivering value, results, and innovation—which often requires true grit and agility. We believe in taking care of ourselves and each other to continuously improve in every way.

In alignment with our core values to be inclusive and always change for the better, PMG is committed to creating a more diverse and inclusive culture, and we are proud to be an equal opportunity employer. We believe that we only change for the better by bringing diverse perspectives to our company. PMG recruits, employs, trains, compensates, and promotes regardless of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

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