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Senior Director of Analytics

Dallas, TX

PMG is a digital company that helps marketers connect people with their brand. Focused on people and grounded in data, our award-winning culture fosters meaningful careers. Partnering with the most iconic brands in the world, we put people at the center of everything we do to deliver value, innovation, and business transformation.

PMG is looking for a Senior Director of Analytics and Measurement to join our growing Analytics and Data Science practice. Our team is responsible for developing dynamic analytics solutions that integrate data sources across multiple digital marketing channels including Paid Search, Programmatic Display, Social, Video, Affiliate, Brand and Mobile. The Analytics & Data Science practice represents a differentiated, revenue driving capability for PMG and is recognized for driving measurement thought leadership across the agency, our client base and the broader industry.

The Senior Director will play a leadership role in scoping, designing, and delivering analytics solutions to our Communications and Financial Services clients, and will advise our clients on challenges they face related to media measurement. This leader will also be responsible for developing and managing a team of analysts, nurturing their career development. This role is highly visible within PMG, cross-functional with collaboration across internal teams (Media, Client Strategy, Ad Operations, Technology), and client-facing with senior leadership at both current and prospective PMG customers. 

General Description

  • Proactively managing customer-facing analytics strategy for one or more PMG customer groups 
  • End-to-end project management; developing project plans (including scope definition, timelines, and deliverables), monitoring progress, providing client status updates, QA analytics or measurement solutions, delivering final results to customers
  • Aligning project expectations of agency, customers, and partner stakeholders
  • Clearly articulating project goals and objectives to technical and non-technical audiences
  • Representing Analytics & Measurement in RFP response and growth presentations, in close collaboration with Business Development
  • Developing advanced measurement frameworks, testing plans and roadmaps; executing tests and analyses to assess the impact of marketing campaigns on client business objectives 
  • Advising senior client leadership on marketing measurement roadmaps including their own technology, data and vendor investment 
  • Mentoring junior team members and managing overall professional development for Analytics team members

Skills & Experience

  • 10+ years of related work experience in analytics, consulting, product management or related field, plus 5+ years of supervisory experience
  • Bachelor’s Degree required; Masters degree preferred
  • Ability to take abstract business problems and scope/implement an analytical approach that will address the issue for the client
  • Expertise and demonstrated thought leadership in marketing measurement approaches, including Media Mix Modeling, lift testing, incrementality testing and diminishing returns analysis
  • High level of business acumen; preferably experience in a fast-moving B2C industry
  • Working knowledge of web analytics (e.g. Adobe Analytics, Google Analytics) and mobile measurement platforms (e.g. AppsFlyer, Singular)
  • Experience with Tableau or other data visualization tools (e.g. Datorama, Looker Studio)
  • Demonstrated ability to support business development to successfully close new business
  • Demonstrated ability to drive alignment between client needs and business capabilities
  • Strong communication and presentation skills with proficiency in either PowerPoint or Keynote
  • Experience building relationships in a fast-paced, cross-functional team environment
  • High level of emotional intelligence and ability to collaborate with others

  

About PMG: 

PMG is a global independent digital company that seeks to inspire people and brands that anything is possible. Driven by shared success, PMG uses business strategy and transformation, creative, media, and insights, as well as its proprietary marketing intelligence platform Alli, to deliver Digital Made for Humans™. Our team is made up of over 500 employees globally, and our work for brands like Apple, Best Western Hotels & Resorts, CKE Restaurants, Experian, Intuit, Kohler, Nike, Sephora, Therabody, and Whole Foods runs across 85+ countries and has received top industry recognition from Cannes Lions to Adweek Media Plan of the Year.

Named to Ad Age’s 2023 A-List, MediaPost’s 2023 Independent Agency of the Year, and Adweek’s 2021 Breakthrough Media Agency of the Year, PMG has grown through commitments to continuous improvement, business integrity, and cultivating dynamic relationships. We are proud to be named among Fast Company’s Best Workplaces for Innovators and Fortune's Best Workplaces in Advertising & Marketing (ranked #1), and to be the only company named to Ad Age’s Best Places to Work nine years in a row.

Being part of PMG means being part of a company culture that’s unmatched in digital. We’re willing to work hard to serve our clients and deliver value, results, and innovation -- which often requires true grit and remaining agile. We believe in taking care of ourselves and each other so that we continuously improve in every way. 

We’d love to get to know you and share more about why we love PMG and the work we do.  

In alignment with our core values to be inclusive and always change for the better, PMG is committed to creating a more diverse and inclusive culture, and we are proud to be an equal opportunity employer. We believe we only change for the better by bringing different people to our company. PMG recruits, employs, trains, compensates, and promotes regardless of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. Learn more about our commitment to Diversity and Inclusion and our action plan for change here.

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