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Senior Director of Analytics

Dallas, TX

We are PMG

Named Ad Age Best Places to Work for 9 years in a row and Fast Company Best Workplaces for Innovators since 2022, PMG is a global independent marketing services and technology company that seeks to inspire people and brands that anything is possible. Driven by shared success, PMG utilizes business strategy and transformation, creative, media, and insights—as well as its proprietary marketing intelligence platform, Alli—to deliver cutting-edge digital solutions and innovative media strategies. Our team comprises over 900 employees globally, and our work for ambitious brands like Apple, Best Western Hotels & Resorts, CKE Restaurants, Experian, Intuit, Kohler, Nike, Sephora, Therabody, and Whole Foods spans 85+ countries.

PMG is looking for a Senior Director of Analytics and Measurement to join our growing Analytics and Data Science practice. Our team is responsible for developing dynamic analytics solutions that integrate data sources across multiple digital marketing channels including Paid Search, Programmatic Display, Social, Video, Affiliate, Brand and Mobile. The Analytics & Data Science practice represents a differentiated, revenue driving capability for PMG and is recognized for driving measurement thought leadership across the agency, our client base and the broader industry.

The Senior Director will play a leadership role in scoping, designing, and delivering analytics solutions to our Communications and Financial Services clients, and will advise our clients on challenges they face related to media measurement. This leader will also be responsible for developing and managing a team of analysts, nurturing their career development. This role is highly visible within PMG, cross-functional with collaboration across internal teams (Media, Client Strategy, Ad Operations, Technology), and client-facing with senior leadership at both current and prospective PMG customers. 

General Description

  • Proactively managing customer-facing analytics strategy for one or more PMG customer groups 
  • End-to-end project management; developing project plans (including scope definition, timelines, and deliverables), monitoring progress, providing client status updates, QA analytics or measurement solutions, delivering final results to customers
  • Aligning project expectations of agency, customers, and partner stakeholders
  • Clearly articulating project goals and objectives to technical and non-technical audiences
  • Representing Analytics & Measurement in RFP response and growth presentations, in close collaboration with Business Development
  • Developing advanced measurement frameworks, testing plans and roadmaps; executing tests and analyses to assess the impact of marketing campaigns on client business objectives 
  • Advising senior client leadership on marketing measurement roadmaps including their own technology, data and vendor investment 
  • Mentoring junior team members and managing overall professional development for Analytics team members

Skills & Experience

  • 10+ years of related work experience in analytics, consulting, product management or related field, plus 5+ years of supervisory experience
  • Bachelor’s Degree required; Masters degree preferred
  • Ability to take abstract business problems and scope/implement an analytical approach that will address the issue for the client
  • Expertise and demonstrated thought leadership in marketing measurement approaches, including Media Mix Modeling, lift testing, incrementality testing and diminishing returns analysis
  • High level of business acumen; preferably experience in a fast-moving B2C industry
  • Working knowledge of web analytics (e.g. Adobe Analytics, Google Analytics) and mobile measurement platforms (e.g. AppsFlyer, Singular)
  • Experience with Tableau or other data visualization tools (e.g. Datorama, Looker Studio)
  • Demonstrated ability to support business development to successfully close new business
  • Demonstrated ability to drive alignment between client needs and business capabilities
  • Strong communication and presentation skills with proficiency in either PowerPoint or Keynote
  • Experience building relationships in a fast-paced, cross-functional team environment
  • High level of emotional intelligence and ability to collaborate with others

  

What We Offer

  • Professional Development: Take advantage of our learning and development programs, mentorship opportunities, and career advancement support.
  • Generous PTO: Benefit from our generous paid time off policy to recharge and spend time with loved ones.
  • Parental Leave: We provide paid parental leave to support your family during important life events.
  • Retirement Plans: Plan for your future with our competitive 401(k) matching program.
  • Fertility and Family Support: Access fertility benefits for all team members and their spouses.
  • Pet Insurance: Protect your pet's health and your finances.
  • Lifestyle Spending Accounts: Enjoy 100% company-funded accounts to promote healthy habits and well-being.
  • Annual Bonus: All employees are eligible for an annual bonus.
  • Volunteering Opportunities: Receive 8 give-back hours to volunteer in your local communities.
  • AI Enterprise License: Access AI Enterprise accounts and participate in weekly AI training sessions to empower and ensure AI safety.

What Sets Us Apart

Being part of PMG means joining a company culture that’s unmatched in digital. We're dedicated to working hard to serve our employees and clients, delivering value, results, and innovation—which often requires true grit and agility. We believe in taking care of ourselves and each other to continuously improve in every way.

In alignment with our core values to be inclusive and always change for the better, PMG is committed to creating a more diverse and inclusive culture, and we are proud to be an equal opportunity employer. We believe that we only change for the better by bringing diverse perspectives to our company. PMG recruits, employs, trains, compensates, and promotes regardless of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

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