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Client Strategy Senior Lead - Media

Dallas, TX; New York, NY

We are PMG

Named Ad Age Best Places to Work for 9 years in a row and Fast Company Best Workplaces for Innovators since 2022, PMG is a global independent marketing services and technology company that seeks to inspire people and brands that anything is possible. Driven by shared success, PMG utilizes business strategy and transformation, creative, media, and insights—as well as its proprietary marketing intelligence platform, Alli—to deliver cutting-edge digital solutions and innovative media strategies. Our team comprises over 900 employees globally, and our work for ambitious brands like Apple, Best Western Hotels & Resorts, CKE Restaurants, Experian, Intuit, Kohler, Nike, Sephora, Therabody, and Whole Foods spans 85+ countries.

Who You Will Be Working With

At PMG, our Client Strategy team plays a key role in shaping the media strategies that help brands grow, evolve, and connect meaningfully with their audiences. We’re not just managing campaigns—we’re working at the intersection of business insight, media planning, and cross-channel collaboration to deliver results that matter.

You’ll partner with clients, media leads, analytics teams, and creative collaborators to design and deliver full-funnel media strategies tailored to each brand’s goals. Whether it’s managing day-to-day communication, developing strategic plans, tracking campaign performance, or bringing innovative ideas to the table, your work will ensure clients feel heard, supported, and excited about what’s next.

Beyond execution, you’ll have the opportunity to refine internal processes, contribute to team planning, and support initiatives that push both client outcomes and agency standards forward. At PMG, we value curiosity, accountability, and creative thinking—and we believe in creating space for everyone on the team to lead, grow, and make an impact.

As a Senior Lead in Client Strategy, if you're excited about building strong client relationships, collaborating across teams, and helping brands achieve meaningful growth through smart, connected media, this is the place to do your best work.

 

What You Will Do

  • Partner with clients and team members to design and lead strategic, full-funnel media plans tailored to each client’s brand vision, incorporating historical insights and leveraging effective planning tools.
  • Oversee budget management and forecasts with a focus on optimizing ad spend to deliver on client KPIs while identifying growth opportunities.
  • Lead client communications to establish trust and understanding of business needs, providing clear and consistent updates and proactively identifying areas for growth.
  • Collaborate with client strategy leadership and media teams to develop, update, and present strategic media plans and insights using Keynote, PowerPoint, or G-Slides.
  • Act as a liaison between clients, internal teams, and external partners, facilitating seamless collaboration and ensuring that strategies align across all channels.
  • Ensure operational excellence in managing budgets and forecasts, coordinating with media teams to maintain flexibility for optimizations and aligning media spend with client goals.
  • Drive project organization and efficiency by developing project schedules, managing go-to-market operations, and ensuring effective prioritization across team projects.
  • Quickly address and resolve challenges to exceed team and client expectations, fostering an environment of responsiveness and continuous improvement.
  • Work with media and analytics teams to build reports and dashboards that deliver insights, data, and actionable recommendations to clients.
  • Monitor and evaluate omni-channel campaign performance, making budget recommendations, tracking results, and proactively troubleshooting any issues.
  • Prepare and present comprehensive client reports across media channels, ensuring data clarity and actionable insights.
  • Champion a test-and-learn mindset, coordinating tests, reporting results, and guiding incremental improvements across all channels.
  • Thrive in a fast-paced environment with shifting priorities, maintaining effective and timely communication with team members.
  • Stay current on industry trends, emerging platforms, and technological advancements to provide clients with innovative, growth-focused recommendations.
  • Develop a deep understanding of each client’s business by analyzing the industry landscape, target audiences, competitors, and unique selling points.

Skills & Experience

  • 5+ years of experience in Client Strategy, with a bachelor’s degree or equivalent work experience.
  • You lead client workstreams and strategy development, connecting media, creative, and analytics into cohesive, results-driven campaigns.
  • You bring deep knowledge of media planning, measurement frameworks, and brand performance to guide recommendations that drive business outcomes.
  • You confidently present strategic narratives and performance insights to clients, supported by data and a strong understanding of the competitive landscape.
  • You work closely with internal teams to brief and align on campaign goals, timelines, and success metrics—ensuring integrated execution.
  • You contribute to the growth of others by mentoring junior teammates and creating space for collaboration and shared learning.
  • You are proactive, strategic, and detail-oriented, balancing big-picture thinking with day-to-day execution.
  • A commitment to curiosity and adaptability as a Continual Learner, staying at the forefront of media innovation while prioritizing client success with a Customer-Focused mindset that seeks opportunities to deliver meaningful value.
  • A dedication to People-Focused leadership, fostering collaboration, innovation, and professional growth by leading by example and nurturing strong relationships that empower others to excel.

What We Offer

  • Professional Development: Take advantage of our learning and development programs, mentorship opportunities, and career advancement support.
  • Generous PTO: Benefit from our generous paid time off policy to recharge and spend time with loved ones.
  • Parental Leave: We provide paid parental leave to support your family during important life events.
  • Retirement Plans: Plan for your future with our competitive 401(k) matching program.
  • Fertility and Family Support: Access fertility benefits for all team members and their spouses.
  • Pet Insurance: Protect your pet's health and your finances.
  • Lifestyle Spending Accounts: Enjoy 100% company-funded accounts to promote healthy habits and well-being.
  • Annual Bonus: All employees are eligible for an annual bonus.
  • Volunteering Opportunities: Receive 8 give-back hours to volunteer in your local communities.
  • AI Enterprise License: Access AI Enterprise accounts and participate in weekly AI training sessions to empower and ensure AI safety.

What Sets Us Apart

Being part of PMG means joining a company culture that’s unmatched in digital. We're dedicated to working hard to serve our employees and clients, delivering value, results, and innovation—which often requires true grit and agility. We believe in taking care of ourselves and each other to continuously improve in every way.

In alignment with our core values to be inclusive and always change for the better, PMG is committed to creating a more diverse and inclusive culture, and we are proud to be an equal opportunity employer. We believe that we only change for the better by bringing diverse perspectives to our company. PMG recruits, employs, trains, compensates, and promotes regardless of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

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