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Product Marketing Senior Lead

Dallas, TX

We are PMG

Named Ad Age Best Places to Work for 9 years in a row and Fast Company Best Workplaces for Innovators since 2022, PMG is a global independent marketing services and technology company that seeks to inspire people and brands that anything is possible. Driven by shared success, PMG utilizes business strategy and transformation, creative, media, and insights—as well as its proprietary marketing intelligence platform, Alli—to deliver cutting-edge digital solutions and innovative media strategies. Our team comprises over 900 employees globally, and our work for ambitious brands like Apple, Best Western Hotels & Resorts, CKE Restaurants, Experian, Intuit, Kohler, Nike, Sephora, Therabody, and Whole Foods spans 85+ countries.

PMG is looking for a talented Product Marketing Senior Lead to champion the voice of the customer when developing product and marketing strategies. You will work with a cross-functional team of Marketing, Product, Engineering, and Sales to accelerate user growth, drive long-term loyalty, and foster brand love. As we launch new products and features, you will quarterback those launches and activate end-to-end go-to-market strategies.

We're innovating fast and making an impact on our customers' and employees' lives in significant ways. You will be part of a team that is leading innovation by combining technology, industry expertise and entrepreneurial experience to massively disrupt the digital marketing space for our clients.

On our product team, we appreciate marketers who think deeply, speak clearly, and work collaboratively. If you are interested in a career where your hard work is always noticed and appreciated among a team of true professionals, then this is the place for you.

Responsibilities:

  • Distill key functionality and benefits into product positioning, messaging frameworks, and outbound sales and marketing materials
  • Plan the launch of new products and releases, and manage the cross-functional implementation of the plan
  • Create content for product announcements, collateral, white papers, trainings, presentations, etc., to fuel education, sales, and marketing success.
  • Provide sales enablement by:
    • Communicating the value proposition of the product to the sales team.
    • Providing training and developing sales tools that support the selling process.
  • Conduct competitor analysis and provide insights to stakeholders.
  • Lead product events such as webinars and customer advisory boards.
  • Support new customer pitches, including RFP responses, deck creation, delivery, and product demos.
  • Implement and analyze internal and customer surveys.
  • Build, implement, and optimize proven product marketing processes, including repeatable frameworks and models for communication
  • Act as a product evangelist to build awareness, understanding, and support for the product and its features across the organization
  • Work with executive leadership to align product marketing with overall company strategy

Skills and Experience:

  • BS/BA in Marketing, Communications, or a similar field, or equivalent work experience.
  • 7+ years of experience as a Product Marketing Manager, Brand Manager, or similar role.
  • Experience in market analysis, with strong attention to detail.
  • Excellent collaboration and interpersonal skills to interact with staff, colleagues, cross-functional teams, and third parties.
  • Must be a strong public speaker, comfortable presenting to large, senior groups, and a skilled writer.
  • Experience in digital advertising/marketing preferred but not required.
  • Experience in design and copywriting is a plus.

What We Offer

  • Professional Development: Take advantage of our learning and development programs, mentorship opportunities, and career advancement support.
  • Generous PTO: Benefit from our generous paid time off policy to recharge and spend time with loved ones.
  • Parental Leave: We provide paid parental leave to support your family during important life events.
  • Retirement Plans: Plan for your future with our competitive 401(k) matching program.
  • Fertility and Family Support: Access fertility benefits for all team members and their spouses.
  • Pet Insurance: Protect your pet's health and your finances.
  • Lifestyle Spending Accounts: Enjoy 100% company-funded accounts to promote healthy habits and well-being.
  • Annual Bonus: All employees are eligible for an annual bonus.
  • Volunteering Opportunities: Receive 8 give-back hours to volunteer in your local communities.
  • AI Enterprise License: Access AI Enterprise accounts and participate in weekly AI training sessions to empower and ensure AI safety.

What Sets Us Apart

Being part of PMG means joining a company culture that’s unmatched in digital. We're dedicated to working hard to serve our employees and clients, delivering value, results, and innovation—which often requires true grit and agility. We believe in taking care of ourselves and each other to continuously improve in every way.

In alignment with our core values to be inclusive and always change for the better, PMG is committed to creating a more diverse and inclusive culture, and we are proud to be an equal opportunity employer. We believe that we only change for the better by bringing diverse perspectives to our company. PMG recruits, employs, trains, compensates, and promotes regardless of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

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