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Strategy & Insights Director

Dallas, TX; New York, NY; Austin, TX

We are PMG

Named Ad Age Best Places to Work for 9 years in a row and Fast Company Best Workplaces for Innovators since 2022, PMG is a global independent marketing services and technology company that seeks to inspire people and brands that anything is possible. Driven by shared success, PMG utilizes business strategy and transformation, creative, media, and insights—as well as its proprietary marketing intelligence platform, Alli—to deliver cutting-edge digital solutions and innovative media strategies. Our team comprises over 900 employees globally, and our work for ambitious brands like Apple, Best Western Hotels & Resorts, CKE Restaurants, Experian, Intuit, Kohler, Nike, Sephora, Therabody, and Whole Foods spans 85+ countries.

Strategy Insights Director

Are you passionate about uncovering what drives consumer behavior, shaping impactful strategies, and leading innovative teams? We’re looking for an experienced and visionary strategy insights director to join us in transforming how brands connect with their audiences. In this role, you’ll be a key player in driving strategic initiatives, delivering meaningful insights, and helping our clients stay ahead in a constantly evolving media and retail landscape.

As a senior leader, you’ll have the opportunity to mentor talented teams, manage high-profile projects, and shape our company’s approach to consumer insights and analytics. Your expertise will guide strategic decisions that inspire client success and drive business growth, all while fostering a collaborative and forward-thinking environment.

What You’ll Be Doing

  • Design and implement a consumer insights strategy that aligns with organizational goals and drives actionable results.
  • Lead cross-functional teams to integrate consumer insights into product development, marketing, and advertising strategies that resonate with audiences.
  • Build strong relationships with internal teams, clients, and external partners to advance consumer insights as a core element of our strategic approach.
  • Provide thought leadership on advertising strategies, leveraging a deep understanding of the media landscape and its intersection with consumer behavior.
  • Oversee and execute advanced quantitative and qualitative research, translating complex findings into clear, actionable insights.
  • Craft and present compelling narratives to influence senior leadership and client decision-making, ensuring insights are impactful and strategically aligned.
  • Apply retail and industry-specific insights to enhance consumer engagement, retention, and sales growth.
  • Lead the development of consumer personas, journeys, and insights to support media strategy creation.
  • Serve as a trusted advisor on trends, insights, and market dynamics, keeping clients and internal teams ahead of industry shifts.
  • Stay informed on industry trends, technological advancements, and innovations in analytics to ensure PMG leads in insights and strategy.
  • Mentor and inspire team members, fostering a culture of collaboration, curiosity, and professional growth.

What You’ll Bring

  • 10+ years in digital marketing, with a bachelor’s degree or equivalent experience.
  • 4+ years of people management experience, with strong skills in mentoring, training, and guiding team members to achieve their potential.
  • Expertise in consumer insights tools such as MRI-Simmons, Pathmatics, Meltwater, NetBase, YouGov, and GWI, with a passion for leveraging data-driven insights to inform strategies.
  • Strong analytical skills, enabling the interpretation of complex data and translation into actionable, strategic recommendations.
  • Advanced knowledge of the media advertising landscape and retail industry, connecting consumer insights to business growth opportunities.
  • Exceptional storytelling and communication abilities, crafting compelling narratives that influence senior stakeholders and inspire action.
  • Experience leading advanced quantitative and qualitative research, with a track record of turning findings into impactful strategies and media solutions.
  • Proficiency in developing consumer personas, journey mapping, and leveraging retail-specific insights to enhance engagement, retention, and sales.
  • Ability to build strong relationships with internal teams, clients, and external partners, fostering trust and collaboration.
  • Proven leadership in mentoring teams, fostering a culture of curiosity, collaboration, and professional growth.
  • A commitment to curiosity and adaptability as a continual learner, staying at the forefront of media innovation while prioritizing client success with a customer-focused mindset that seeks opportunities to deliver meaningful value.
  • A dedication to people-focused leadership, fostering collaboration, innovation, and professional growth by leading by example and nurturing strong relationships that empower others to excel.




What We Offer

  • Professional Development: Take advantage of our learning and development programs, mentorship opportunities, and career advancement support.
  • Generous PTO: Benefit from our generous paid time off policy to recharge and spend time with loved ones.
  • Parental Leave: We provide paid parental leave to support your family during important life events.
  • Retirement Plans: Plan for your future with our competitive 401(k) matching program.
  • Fertility and Family Support: Access fertility benefits for all team members and their spouses.
  • Pet Insurance: Protect your pet's health and your finances.
  • Lifestyle Spending Accounts: Enjoy 100% company-funded accounts to promote healthy habits and well-being.
  • Annual Bonus: All employees are eligible for an annual bonus.
  • Volunteering Opportunities: Receive 8 give-back hours to volunteer in your local communities.
  • AI Enterprise License: Access AI Enterprise accounts and participate in weekly AI training sessions to empower and ensure AI safety.

What Sets Us Apart

Being part of PMG means joining a company culture that’s unmatched in digital. We're dedicated to working hard to serve our employees and clients, delivering value, results, and innovation—which often requires true grit and agility. We believe in taking care of ourselves and each other to continuously improve in every way.

In alignment with our core values to be inclusive and always change for the better, PMG is committed to creating a more diverse and inclusive culture, and we are proud to be an equal opportunity employer. We believe that we only change for the better by bringing diverse perspectives to our company. PMG recruits, employs, trains, compensates, and promotes regardless of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

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