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AI & Software Engineer Lead - Frontend

Dallas, TX

We are PMG

Named Ad Age Best Places to Work for 9 years in a row and Fast Company Best Workplaces for Innovators since 2022, PMG is a global independent marketing services and technology company that seeks to inspire people and brands that anything is possible. Driven by shared success, PMG utilizes business strategy and transformation, creative, media, and insights—as well as its proprietary marketing intelligence platform, Alli—to deliver cutting-edge digital solutions and innovative media strategies. Our team comprises over 900 employees globally, and our work for ambitious brands like Apple, Best Western Hotels & Resorts, CKE Restaurants, Experian, Intuit, Kohler, Nike, Sephora, Therabody, and Whole Foods spans 85+ countries.

Who You Will Be Working With

At PMG, we’re a team of builders, innovators, and problem-solvers who thrive on creating what others only imagine. As a Senior Frontend Software Engineer Lead, you’ll be an essential part of our AI & Software Engineering team, driving the development of Alli, PMG’s cloud-based suite of AI-powered tools for digital marketers. Alli has powered campaigns that reached over 1 billion consumers across 80+ countries, delivering results for some of the world’s most iconic brands.

You’ll collaborate with Product Managers, UX Designers, and Frontend Engineers to create intuitive, scalable, and visually stunning user-facing features. Whether you’re refining our Alli UI component library, solving complex challenges, or mentoring the next generation of engineers, your work will shape how global brands connect with their audiences. If you’re passionate about crafting meaningful digital experiences and contributing to technology that makes an impact, this role is for you.

What You’ll Be Doing

  • Lead the design, development, and deployment of innovative and scalable frontend features within Alli.
  • Drive the direction of the Alli UI component library, ensuring seamless collaboration between user experience and engineering needs.
  • Partner closely with the Product and UI/UX teams to create beautiful, intuitive interfaces that drive measurable business outcomes.
  • Ensure frontend applications are responsive, performant, and scalable to meet the demands of global brands and their users.
  • Foster collaboration by mentoring junior and mid-level engineers, sharing expertise, and promoting frontend development best practices.
  • Conduct thorough code reviews and provide actionable feedback to ensure high-quality, maintainable code across Alli.
  • Stay up to date with emerging technologies and industry trends, advocating for their adoption where they bring value to the platform.
  • Pioneer development in state-of-the-art technologies that push the boundaries of what’s possible in marketing technology.

What You Will Bring

  • 5+ years developing frontend applications with a strong focus on scalability and performance, or a related field, with a bachelor’s or master’s degree or equivalent experience.
  • 3+ years working with modern frameworks like React, Redux, Angular, or Vue, with expertise in integrating RESTful APIs.
  • A proven track record of leading multiple projects through the entire development lifecycle, including requirements gathering, design, implementation, testing, and support.
  • Experience mentoring and coaching engineers, fostering a culture of collaboration and growth.
  • Proficiency in JavaScript (ES6+), React, HTML/CSS, and tools like Webpack or Vite to build performant and responsive frontend applications.
  • Familiarity with AI technologies like OpenAI, Bedrock, Vertex, and LangChain, with an interest in their applications to enhance user experiences.
  • Experience with version control tools like Git, leveraging platforms such as GitHub and Atlassian within a Scrum framework.
  • Hands-on experience with monitoring tools, build systems, version control, and unit testing frameworks, including test-driven development (TDD).
  • Knowledge of infrastructure-as-code tools like Terraform to support streamlined deployments and robust system architectures.
  • Experience with tools like Grafana, Docker, AWS, and GCP for application development, monitoring, and scaling.
  • Strong written and verbal communication skills, with the ability to collaborate effectively across cross-functional teams.
  • A proactive and solution-oriented mindset, fostering a team-first culture that drives innovation and problem-solving.
  • Interest or familiarity with the digital marketing industry and its integration with software solutions.
  • Prior experience with large language models (LLMs) or tools that incorporate AI-driven insights.
  • A commitment to curiosity and adaptability as a continual learner, staying at the forefront of media innovation while prioritizing client success with a customer-focused mindset that seeks opportunities to deliver meaningful value.
  • A dedication to people-focused leadership, fostering collaboration, innovation, and professional growth by leading by example and nurturing strong relationships that empower others to excel.

What We Offer

  • Professional Development: Take advantage of our learning and development programs, mentorship opportunities, and career advancement support.
  • Generous PTO: Benefit from our generous paid time off policy to recharge and spend time with loved ones.
  • Parental Leave: We provide paid parental leave to support your family during important life events.
  • Retirement Plans: Plan for your future with our competitive 401(k) matching program.
  • Fertility and Family Support: Access fertility benefits for all team members and their spouses.
  • Pet Insurance: Protect your pet's health and your finances.
  • Lifestyle Spending Accounts: Enjoy 100% company-funded accounts to promote healthy habits and well-being.
  • Annual Bonus: All employees are eligible for an annual bonus.
  • Volunteering Opportunities: Receive 8 give-back hours to volunteer in your local communities.
  • AI Enterprise License: Access AI Enterprise accounts and participate in weekly AI training sessions to empower and ensure AI safety.

What Sets Us Apart

Being part of PMG means joining a company culture that’s unmatched in digital. We're dedicated to working hard to serve our employees and clients, delivering value, results, and innovation—which often requires true grit and agility. We believe in taking care of ourselves and each other to continuously improve in every way.

In alignment with our core values to be inclusive and always change for the better, PMG is committed to creating a more diverse and inclusive culture, and we are proud to be an equal opportunity employer. We believe that we only change for the better by bringing diverse perspectives to our company. PMG recruits, employs, trains, compensates, and promotes regardless of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

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