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Client Strategy Principal - Integrated Media

Dallas, TX; Fort Worth, TX; Austin, TX; New York, NY

We are PMG

Named Ad Age Best Places to Work for 9 years in a row and Fast Company Best Workplaces for Innovators since 2022, PMG is a global independent marketing services and technology company that seeks to inspire people and brands that anything is possible. Driven by shared success, PMG utilizes business strategy and transformation, creative, media, and insights—as well as its proprietary marketing intelligence platform, Alli—to deliver cutting-edge digital solutions and innovative media strategies. Our team comprises over 900 employees globally, and our work for ambitious brands like Apple, Best Western Hotels & Resorts, CKE Restaurants, Experian, Intuit, Kohler, Nike, Sephora, Therabody, and Whole Foods spans 85+ countries.

Who You Will Be Working With

As our Client Strategy Principal, you’ll be a key architect of strategic initiatives for a dynamic portfolio of clients, developing thoughtful media strategies that align with each client’s unique business goals and managing budget forecasts, all while guiding an energetic team dedicated to client success. With a deep understanding of client objectives and a commitment to continuous improvement, you’ll build and maintain strong relationships with senior stakeholders, paving the way for effective collaboration, removing obstacles to success, and nurturing long-term partnerships. You’ll oversee high-level communications and strategic planning efforts to align and exceed performance goals, bringing expertise to client meetings, fostering seamless collaboration among media leads and key stakeholders, and guiding resource allocation across media initiatives.

What You Will Do

  • Design and lead full-funnel media strategies that align with each client’s brand vision and goals, incorporating past performance data and utilizing advanced planning tools.
  • Manage budget forecasts, optimize ad spend, and ensure performance aligns with client KPIs while exploring growth opportunities and demonstrating strong fiscal management.
  • Build trust with clients as their main contact, deepening business understanding, identifying new opportunities, and ensuring clear, consistent communication at every touchpoint.
  • Champion innovative media strategies that improve client outcomes and streamline processes, making a measurable impact on operational efficiencies.
  • Lead the development, presentation, and updates of media plans and deliverables, showcasing thought leadership in client interactions through engaging presentations in Keynote and PowerPoint.
  • Act as a bridge between clients, internal teams, and external partners, ensuring client needs are met while maintaining efficient team operations to drive omnichannel media strategies.
  • Oversee budget management and forecasting in collaboration with media teams to ensure well-planned, agile investments that align with performance targets.
  • Support operational excellence by managing project timelines, go-to-market schedules, and team priorities, implementing systems that streamline project execution.
  • Proactively resolve challenges that impact team performance or client expectations, delivering actionable feedback and fostering a growth-minded, adaptable team culture.
  • Collaborate with media and analytics teams to create insightful reports and dashboards that provide data-driven recommendations aligned with client goals.
  • Oversee campaign performance across all channels, managing budget allocation, recommending enhancements, and addressing issues to maintain alignment with evolving client needs.
  • Ensure client reporting meets their objectives and provides value and insights across media channels.
  • Lead test-and-learn initiatives, report on results, and support continuous improvement through testing across media channels.
  • Stay ahead of industry trends, new platforms, and emerging technologies, offering proactive insights and recommendations that support client innovation and growth.
  • Develop a comprehensive understanding of each client’s industry, target audience, competitive landscape, and unique selling points to provide tailored, impactful strategic recommendations.

What You Will Bring

  • 8+ years in digital media strategy or a related field, with a bachelor’s degree or equivalent experience.
  • A strong background in fostering collaboration, enabling seamless teamwork and alignment across cross-functional teams.
  • A deep understanding of consulting practices, providing strategic guidance that empowers client success and operational excellence.
  • Skilled in digital marketing and insights management, driving impactful, data-informed decisions.
  • A proven ability to excel in marketing digital buying environments and multi-channel marketing, crafting innovative and integrated media strategies.
  • Proficiency in tools like Microsoft Excel, Microsoft PowerPoint, Keynote, and Google Slides to support seamless data presentation and analysis.
  • A focus on client service and coaching, building meaningful relationships and fostering team development.
  • High emotional intelligence and interpersonal skills to inspire collaboration and build trust with both clients and colleagues.
  • Exceptional organizational skills and experience with project management approaches such as the waterfall model to maintain efficiency and clear priorities.
  • A strategic mindset for data analysis, translating complex insights into actionable recommendations that drive measurable client outcomes.
  • A commitment to curiosity and adaptability as a continual learner, staying at the forefront of media innovation while prioritizing client success with a customer-focused mindset that seeks opportunities to deliver meaningful value.
  • A dedication to people-focused leadership, fostering collaboration, innovation, and professional growth by leading by example and nurturing strong relationships that empower others to excel.

 

 



What We Offer

  • Professional Development: Take advantage of our learning and development programs, mentorship opportunities, and career advancement support.
  • Generous PTO: Benefit from our generous paid time off policy to recharge and spend time with loved ones.
  • Parental Leave: We provide paid parental leave to support your family during important life events.
  • Retirement Plans: Plan for your future with our competitive 401(k) matching program.
  • Fertility and Family Support: Access fertility benefits for all team members and their spouses.
  • Pet Insurance: Protect your pet's health and your finances.
  • Lifestyle Spending Accounts: Enjoy 100% company-funded accounts to promote healthy habits and well-being.
  • Annual Bonus: All employees are eligible for an annual bonus.
  • Volunteering Opportunities: Receive 8 give-back hours to volunteer in your local communities.
  • AI Enterprise License: Access AI Enterprise accounts and participate in weekly AI training sessions to empower and ensure AI safety.

What Sets Us Apart

Being part of PMG means joining a company culture that’s unmatched in digital. We're dedicated to working hard to serve our employees and clients, delivering value, results, and innovation—which often requires true grit and agility. We believe in taking care of ourselves and each other to continuously improve in every way.

In alignment with our core values to be inclusive and always change for the better, PMG is committed to creating a more diverse and inclusive culture, and we are proud to be an equal opportunity employer. We believe that we only change for the better by bringing diverse perspectives to our company. PMG recruits, employs, trains, compensates, and promotes regardless of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

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