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SEO Lead

Dallas, TX

We are PMG

Named Ad Age Best Places to Work for 9 years in a row and Fast Company Best Workplaces for Innovators since 2022, PMG is a global independent marketing services and technology company that seeks to inspire people and brands that anything is possible. Driven by shared success, PMG utilizes business strategy and transformation, creative, media, and insights—as well as its proprietary marketing intelligence platform, Alli—to deliver cutting-edge digital solutions and innovative media strategies. Our team comprises over 900 employees globally, and our work for ambitious brands like Apple, Best Western Hotels & Resorts, CKE Restaurants, Experian, Intuit, Kohler, Nike, Sephora, Therabody, and Whole Foods spans 85+ countries.

Who You’ll Be Working With

At PMG, we believe SEO is more than just rankings—it’s about creating meaningful connections between brands and their audiences. As an SEO Lead, you’ll play a key role in shaping organic search strategies that drive growth, improve visibility, and enhance the overall digital experience for some of the world’s most recognized brands.

You’ll work closely with cross-functional teams, including Client Strategy, Content, Analytics, and Paid Media, to develop data-driven strategies that align with broader marketing goals. Whether it's conducting keyword research, technical SEO analysis, content planning, or audience strategy, your insights will help brands reach the right people at the right time.

At PMG, you’ll do more than optimize websites—you’ll shape how brands connect with their audiences through search. You’ll be part of a team of passionate experts who value innovation, creativity, and collaboration. Your work will have a direct impact, and you’ll have the freedom to experiment, learn, and push the boundaries of what’s possible in SEO. If you’re excited about staying ahead of search trends, solving complex challenges, and working with some of the most forward-thinking brands in the industry, this role is for you.

What You’ll Be Doing

  • Lead data-driven SEO strategies that help brands increase visibility, connect with their audiences, and improve performance across search engines.
  • Analyze search trends, user behavior, and competitive landscapes to uncover opportunities that fuel organic growth.
  • Conduct technical SEO audits, troubleshoot site health issues, and provide actionable recommendations to improve crawlability, indexation, and overall performance.
  • Work with Content, Client Strategy, and Media teams to develop search-first content strategies that align with brand goals and user intent.
  • Stay on top of algorithm updates, AI advancements, and emerging search trends, proactively evolving strategies to maintain a competitive edge.
  • Create compelling dashboards and reports using tools like Looker Studio and Google Analytics, helping teams and clients understand SEO’s impact.
  • Manage and optimize SEO platforms, integrations, and reporting tools, ensuring teams have the best resources to execute their strategies.
  • Work closely with Paid Media, Content, Analytics, and Engineering to align SEO with broader marketing and business objectives.
  • Provide training, guidance, and insights to internal teams, helping expand SEO knowledge and influence across PMG

What You’ll Bring

  • 5+ years of experience in SEO, with a bachelor’s degree or equivalent work experience.
  • Proven ability to leverage SEO content strategy and technical SEO to enhance search visibility and website performance.
  • Strong expertise in marketing metrics, planning, and analysis, ensuring data-driven decision-making for SEO strategies.
  • Experience managing project execution and workflow to deliver seamless and impactful SEO initiatives.
  • Proficiency with Google Analytics, SEMRush, Screaming Frog, and Ahrefs, enabling comprehensive SEO audits and performance insights.
  • Understanding of HTML, CSS, and structured data, allowing for improved on-page optimization and technical SEO implementation.
  • Skilled in content auditing and keyword analysis, supporting the development of high-performing SEO strategies.
  • Familiarity with Adobe Analytics, Google AdWords, Microsoft Excel, and tagging techniques to measure and refine SEO impact effectively.
  • A commitment to curiosity and adaptability as a Continual Learner, staying at the forefront of media innovation while prioritizing client success with a Customer-Focused mindset that seeks opportunities to deliver meaningful value.
  • A dedication to People-Focused leadership, fostering collaboration, innovation, and professional growth by leading by Example and nurturing strong relationships that empower others to excel.

What We Offer

  • Professional Development: Take advantage of our learning and development programs, mentorship opportunities, and career advancement support.
  • Generous PTO: Benefit from our generous paid time off policy to recharge and spend time with loved ones.
  • Parental Leave: We provide paid parental leave to support your family during important life events.
  • Retirement Plans: Plan for your future with our competitive 401(k) matching program.
  • Fertility and Family Support: Access fertility benefits for all team members and their spouses.
  • Pet Insurance: Protect your pet's health and your finances.
  • Lifestyle Spending Accounts: Enjoy 100% company-funded accounts to promote healthy habits and well-being.
  • Annual Bonus: All employees are eligible for an annual bonus.
  • Volunteering Opportunities: Receive 8 give-back hours to volunteer in your local communities.
  • AI Enterprise License: Access AI Enterprise accounts and participate in weekly AI training sessions to empower and ensure AI safety.

What Sets Us Apart

Being part of PMG means joining a company culture that’s unmatched in digital. We're dedicated to working hard to serve our employees and clients, delivering value, results, and innovation—which often requires true grit and agility. We believe in taking care of ourselves and each other to continuously improve in every way.

In alignment with our core values to be inclusive and always change for the better, PMG is committed to creating a more diverse and inclusive culture, and we are proud to be an equal opportunity employer. We believe that we only change for the better by bringing diverse perspectives to our company. PMG recruits, employs, trains, compensates, and promotes regardless of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

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