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Director of Brand & Creative Strategy Insights

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We are PMG

Named Ad Age Best Places to Work for 10 years in a row and Fast Company Best Workplaces for Innovators since 2022, PMG is a global independent marketing services and technology company that seeks to inspire people and brands that anything is possible. Driven by shared success, PMG leverages business strategy and transformation, creative, media, and insights—as well as its proprietary operating system, Alli—to deliver cutting-edge digital solutions and innovative media strategies.

Our team comprises over 900 employees globally, and our work for ambitious brands like Apple, Nike, Sephora, Experian, Therabody, Best Western Hotels & Resorts, Creed Fragrances, BNY, Intuit, CKE Restaurants, Travelex, and Whole Foods spans 85+ countries.

Who You Will Be Working With

At PMG, Strategy & Insights is about connecting the dots between data, creativity, and culture to build stronger, more resonant brands. As Director of Brand & Creative Strategy, you’ll lead the charge in translating deep audience insight into bold brand platforms, campaign narratives, and creative strategies that fuel lasting growth.

You’ll work closely with creative, media, and client strategy teams to shape how brands show up in the world—guiding everything from brand positioning and messaging frameworks to campaign architecture and integrated storytelling. Whether facilitating workshops, analyzing the competitive landscape, or developing go-to-market strategies, your work will help brands find their voice, connect with purpose, and drive meaningful engagement across channels.

This role goes beyond traditional brand planning. You’ll help bridge strategy and execution, offering sharp, insight-led guidance to integrated agency teams (IATs) while mentoring others to think bigger, push creative boundaries, and elevate the work at every touchpoint.

As a Director in Strategy & Insights, if you’re passionate about crafting strategy that inspires great creative, using insights to shape brand expression, and partnering across disciplines to bring bold ideas to life—this is the place to make your mark.

What You Will Do

  • Lead integrated agency teams (IATs) with confidence and clarity—bringing deep strategic acumen to brand and creative planning processes.
  • Champion the value of Brand & Creative Strategy across the organization, establishing best practices, mentoring talent, and guiding adoption across teams.
  • Represent PMG in key industry settings, contributing to thought leadership through research, writing, speaking engagements, and other public-facing opportunities.
  • Develop and deliver training sessions, workshops, and cross-disciplinary learning experiences that foster a stronger understanding of brand strategy across the agency.
  • Help shape and pitch strategic programs for existing clients and new business opportunities, playing a central role in unlocking growth.
  • Guide the development of integrated, insight-driven marketing strategies that inform brand positioning, campaign narratives, and channel planning across global, multi-platform initiatives.
  • Collaborate closely with Client Strategy, Creative, Media, and Analytics teams to turn customer insights into business-impacting ideas and experiences.
  • Write and deliver clear, compelling creative briefs that inspire teams while staying grounded in brand purpose and audience behavior.
  • Use a range of research tools and methodologies—including YouGov, Global Web Index, Mintel, and more—to uncover cultural and consumer insights that power brand strategy.
  • Synthesize both qualitative and quantitative research to understand the “why” behind behavior, attitudes, and decision-making.
  • Identify trends and emerging behaviors that shape how brands show up and connect with audiences—and turn those insights into stories, briefs, and presentations that move work forward.
  • Build and refine campaign architectures, consumer journeys, personas, communications plans, and ecosystem maps that guide strategic execution.
  • Lead ideation and activation sessions that bring strategy to life across media and creative channels—encouraging teams to stretch creatively and think holistically.
  • Advocate for the consumer by cultivating empathy, elevating emotional connection, and ensuring our work resonates with authenticity and clarity.
  • Proactively surface opportunities and strategic ideas that help clients navigate complexity, uncover whitespace, and solve their most pressing business challenges.
  • Translate insights into compelling narratives that influence key stakeholders and inspire bold, action-oriented thinking across brands and teams.

What You Will Bring

  • 8+ years of experience in strategy or a related discipline, with a bachelor’s degree or equivalent work experience.
  • Agency or consultancy experience highly preferred.
  • Demonstrated leadership in defining cross-functional marketing strategies, rooted in research and audience insights, that drive both client success and organizational growth.
  • Proven success in guiding full-funnel campaign development—including brand positioning, creative strategy, and media planning—across integrated, multi-touch channels.
  • Adept at crafting and delivering data-informed strategies and recommendations that influence executive stakeholders and shape high-level brand and business decisions.
  • Track record of launching impactful campaigns by connecting evolving consumer behaviors to messaging frameworks and measurable outcomes.
  • Strong fluency in media and brand KPIs, marketing analytics, and insight development to inform strategic planning and creative briefs.
  • Exceptional communicator and cross-functional collaborator who builds trust and alignment across internal teams and external clients.
  • Skilled in facilitating brand workshops that generate meaningful audience insights and inspire creative storytelling.
  • Able to navigate fluid, fast-paced environments with agility and clarity, setting strategic direction for projects with defined insights, objectives, and success metrics.
  • Strong presenter, writer, and storyteller who distills complexity into focused narratives that drive action and alignment.
  • A commitment to curiosity and adaptability as a Continual Learner, staying at the forefront of media innovation while prioritizing client success with a Customer-Focused mindset that seeks opportunities to deliver meaningful value.
  • A dedication to People-Focused leadership, fostering collaboration, innovation, and professional growth by leading by example and nurturing strong relationships that empower others to excel.

What We Offer

  • Professional Development: Take advantage of our learning and development programs, mentorship opportunities, and career advancement support.

  • Generous Time Off: Enjoy generous paid time off and holiday allowances to recharge and spend time with loved ones.

  • Parental Leave: We provide paid parental leave to support your family during important life events.

  • Retirement & Pension Plans: Plan for your future with competitive retirement or pension programs, including contribution matching.

  • Fertility and Family Support: Access fertility benefits for all team members and their spouses.

  • Healthcare: Coverage and support for everyday medical expenses and routine care, tailored by geography.

  • Pet Insurance: Protect your pet's health and your finances.

  • Lifestyle Spending Accounts: Enjoy 100% company-funded accounts to promote healthy habits and well-being.

  • Commuter Benefits: Access support for travel and commuting needs, where available.

  • Annual Bonus: All employees are eligible for an annual bonus.

  • Volunteering Opportunities: Receive 8 give-back hours to volunteer in your local communities.

  • AI Enterprise License: Access AI Enterprise accounts and participate in weekly AI training sessions to empower and ensure AI safety.

Benefits vary by country, location, and geography to reflect local laws, norms, and expectations.

What Sets Us Apart

Being part of PMG means joining a company culture that’s unmatched in digital. We're dedicated to working hard to serve our employees and clients, delivering value, results, and innovation—which often requires true grit and agility. We believe in taking care of ourselves and each other to continuously improve in every way.

In alignment with our core values to be inclusive and always change for the better, PMG is committed to creating a more diverse and inclusive culture, and we are proud to be an equal opportunity employer. We believe that we only change for the better by bringing diverse perspectives to our company. PMG recruits, employs, trains, compensates, and promotes regardless of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

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