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Forward Deployed Engineering Principal

Dallas, TX

We are PMG

Named Ad Age Best Places to Work for 11 years in a row and Fast Company Best Workplaces for Innovators since 2022, PMG is a global independent marketing services and technology company that seeks to inspire people and brands that anything is possible. Driven by shared success, PMG leverages business strategy and transformation, creative, media, and insights—as well as its proprietary operating system, Alli—to deliver cutting-edge digital solutions and innovative media strategies.

Our team comprises over 900 employees globally, and our work for ambitious brands like Apple, Nike, Sephora, Experian, Therabody, Best Western Hotels & Resorts, Creed Fragrances, BNY, Intuit, CKE Restaurants, Travelex, and Whole Foods spans 85+ countries.

Who You Will Be Working With

You’ll be part of PMG’s Forward Deployed Engineering (FDE) team of senior, customer-facing engineers that operate at the intersection of business problems, technology, and platform innovation.

FDE partners deeply with priority customers, Vertical leaders, Client Strategy, Analytics, Product, and Engineering to solve complex, high-impact challenges that don’t fit standard playbooks. The team builds custom technical solutions, within the PMG Operating System (Alli), sometimes integrating with Alli from a sandbox environment, and sometimes outside the platform entirely.  Remaining focused on driving meaningful business outcomes and shaping what becomes scalable over time.

This is a small, senior group designed for depth over breadth, operating where clarity is earned through execution, not documentation.

What You’ll Be Doing

As a Forward Deployed Engineering Principal, you will operate as a senior individual contributor with enterprise-level influence. Your work will center on solving real customer business problems through technology, not maintaining or extending a predefined product roadmap.

  • Partner deeply with priority customers and PMG leadership to understand material business challenges, constraints, and opportunities.
  • Translate ambiguous business problems into clear technical approaches and working solutions.
  • Design and deliver custom technical solutions across data, measurement, workflows, mobile, and platform integrations.
  • Operate hands-on in solution design and build, using modern tools, AI-assisted coding, and best practices to move quickly without sacrificing quality.
  • Advise customers and internal teams on feasibility, tradeoffs, and technical direction.
  • Identify patterns, learnings, and approaches that can inform reusable accelerators or future platform capabilities.
  • Influence product and platform evolution by feeding validated insights back into PMG’s broader technology ecosystem.
  • Support high-impact moments such as strategic pitches, QBRs, and new business efforts where technical clarity materially changes the outcome.
  • Use AI, automation, and technology to elevate the quality and efficiency of work, streamline processes, and enable faster, more informed decision-making in your role.

What You’ll Bring

We’re not looking for a traditional software engineer profile. We’re looking for someone who is technically fluent, business-curious, and comfortable building in ambiguity.

You’ll be successful in this role if you bring:

  • Strong technical literacy and the ability to design, evaluate, and build solutions without needing to be the deepest specialist in any single language or framework.
  • Experience solving real business problems with technology, not just implementing predefined requirements.
  • Comfort working across systems, data flows, APIs, and platforms, including modern cloud and measurement environments.
  • 8+ year experience in customer-facing or consultative technical roles (e.g., forward deployed engineering, solutions architecture, technical consulting, sales engineering, or similar).
  • The ability to reason about tradeoffs, feasibility, and risk when the “right answer” isn’t obvious.
  • A bias toward execution: you’re comfortable moving from problem to prototype to production quickly.
  • Familiarity with AI-assisted and agentic coding tools, and the judgment to use them effectively within standards and best practices.
  • Strong communication skills, especially the ability to explain complex technical concepts to non-technical stakeholders.
  • A track record of influencing decisions without direct authority.
  • Curiosity, adaptability, and comfort operating where the path to value isn’t fully defined upfront.
  • An understanding that reuse, scale, and platform contribution are earned through impact—not assumed at the start.

What We Offer

  • Professional Development: Take advantage of our learning and development programs, mentorship opportunities, and career advancement support.

  • Generous Time Off: Enjoy generous paid time off and holiday allowances to recharge and spend time with loved ones.

  • Parental Leave: We provide paid parental leave to support your family during important life events.

  • Retirement & Pension Plans: Plan for your future with competitive retirement or pension programs, including contribution matching.

  • Fertility and Family Support: Access fertility benefits for all team members and their spouses.

  • Healthcare: Coverage and support for everyday medical expenses and routine care, tailored by geography.

  • Pet Insurance: Protect your pet's health and your finances.

  • Lifestyle Spending Accounts: Enjoy 100% company-funded accounts to promote healthy habits and well-being.

  • Commuter Benefits: Access support for travel and commuting needs, where available.

  • Annual Bonus: All employees are eligible for an annual bonus.

  • Volunteering Opportunities: Receive 8 give-back hours to volunteer in your local communities.

  • AI Enterprise License: Access AI Enterprise accounts and participate in weekly AI training sessions to empower and ensure AI safety.

Benefits vary by country, location, and geography to reflect local laws, norms, and expectations.

What Sets Us Apart

Being part of PMG means joining a company culture that’s unmatched in digital. We're dedicated to working hard to serve our employees and clients, delivering value, results, and innovation—which often requires true grit and agility. We believe in taking care of ourselves and each other to continuously improve in every way.

In alignment with our core values to be inclusive and always change for the better, PMG is committed to creating a more diverse and inclusive culture, and we are proud to be an equal opportunity employer. We believe that we only change for the better by bringing diverse perspectives to our company. PMG recruits, employs, trains, compensates, and promotes regardless of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

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