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UI/UX Design Lead

Dallas, TX

We are PMG

Named Ad Age Best Places to Work for 11 years in a row and Fast Company Best Workplaces for Innovators since 2022, PMG is a global independent marketing services and technology company that seeks to inspire people and brands that anything is possible. Driven by shared success, PMG leverages business strategy and transformation, creative, media, and insights—as well as its proprietary operating system, Alli—to deliver cutting-edge digital solutions and innovative media strategies.

Our team comprises over 900 employees globally, and our work for ambitious brands like Apple, Nike, Sephora, Experian, Therabody, Best Western Hotels & Resorts, Creed Fragrances, BNY, Intuit, CKE Restaurants, Travelex, and Whole Foods spans 85+ countries.

Who You Will Be Working With

At PMG, our UI/UX team is focused on creating experiences that are as thoughtful and intuitive as they are beautiful. Central to this effort is our design system, the backbone of consistent, scalable, and accessible digital experiences across our enterprise SaaS platform. We believe robust design systems are critical infrastructure that enables teams to deliver exceptional user experiences efficiently and at scale.  You will lead strategic design initiatives, strengthen our design systems practice, and help define how artificial intelligence transforms modern marketing experiences.

This is a senior level design leadership role for someone who thrives at the intersection of systems thinking, emerging technology, and human centered design. You will collaborate with product, engineering, data science, and AI experts to create intelligent, scalable experiences that push the boundaries of what marketing technology can be.

We are looking for a design leader with deep expertise in design systems, strong executional craft, and demonstrated fluency in AI driven workflows including Figma Make, large language models, and modern AI powered design tools.  You'll collaborate primarily with front-end engineers, product teams, and fellow designers as the technical bridge between design intent and production reality.

As our UI/UX Design Lead, if you're passionate about systematic design, technical collaboration, and building the infrastructure that enables great experiences at scale, this is where you'll make your most significant impact.

What You Will Do

Strategic Design Leadership

  • Lead the design of complex product experiences across the full lifecycle, from discovery and research through delivery and iteration.

  • Translate ambiguous ideas into structured workflows, interaction models, and detailed interface specifications.

  • Guide cross-functional teams toward user-centered solutions that balance business goals, technical feasibility, and user needs.

  • Clearly articulate design rationale and influence stakeholders across product, engineering, and executive leadership.

AI-Driven Experience Innovation

  • Explore and apply AI/LLM capabilities to enhance product experiences within marketing technology.

  • Leverage Figma Make and AI-powered design workflows to accelerate ideation, prototyping, and production.

  • Design intelligent, adaptive interfaces that thoughtfully incorporate automation, predictive insights, and generative capabilities.

  • Collaborate with data and AI teams to shape user-facing experiences that responsibly leverage machine learning.

  • Continuously evaluate emerging AI tools and methodologies to improve both the user experience and the design practice.

User Research & Validation

  • Conduct and guide research efforts including user interviews, usability testing, and heuristic evaluations.

  • Translate qualitative and quantitative insights into actionable design improvements.

  • Utilize analytics and experimentation frameworks (A/B testing, behavioral analysis) to optimize experience effectiveness.

  • Ensure accessibility and inclusive design principles are embedded throughout the product.

Team & Practice Leadership

  • Mentor and elevate junior designers through critique, collaboration, and design reviews.

  • Contribute to the evolution of PMG’s UX design standards and processes.

  • Foster a culture of continuous learning, experimentation, and thoughtful risk-taking.

  • Present work confidently to internal teams and senior stakeholders, championing design excellence.

What You Will Bring

  • 5+ years of product design experience, with demonstrated impact leading complex, multi-surface initiatives across web and platform experiences.
  • Proven ability to drive consistency and quality at scale by partnering with Design Systems and Engineering teams to evolve shared patterns, contribute reusable components, and ensure adoption across product areas.
  • Experience leading cross-functional collaboration with Product and Engineering to shape end-to-end experiences, aligning interaction patterns and UI decisions to both user needs and platform standards.
  • Advanced proficiency in Figma, including deep experience with libraries, variants, auto-layout, and prototyping.
  • Solid understanding of front-end technology fundamentals (HTML, CSS, and JavaScript) and experience with build tools, package management, and version control (Git).
  • Ability to read and review code, contribute to technical discussions, and understand the implications of design decisions on performance and maintainability.
  • Deep knowledge of accessibility standards (ADA/WCAG) and practical experience applying them to component design.
  • Demonstrated systems thinking, with the ability to connect individual feature work to broader ecosystem implications, platform constraints, and long-term maintainability.
  • Strong judgment in balancing craft, speed, and scalability, knowing when to leverage existing patterns versus advocating for new approaches in service of user experience and product clarity.
  • Excellent communication and collaboration skills, with the ability to articulate design rationale to cross-functional teams and stakeholders.

What We Offer

  • Professional Development: Take advantage of our learning and development programs, mentorship opportunities, and career advancement support.

  • Generous Time Off: Enjoy generous paid time off and holiday allowances to recharge and spend time with loved ones.

  • Parental Leave: We provide paid parental leave to support your family during important life events.

  • Retirement & Pension Plans: Plan for your future with competitive retirement or pension programs, including contribution matching.

  • Fertility and Family Support: Access fertility benefits for all team members and their spouses.

  • Healthcare: Coverage and support for everyday medical expenses and routine care, tailored by geography.

  • Pet Insurance: Protect your pet's health and your finances.

  • Lifestyle Spending Accounts: Enjoy 100% company-funded accounts to promote healthy habits and well-being.

  • Commuter Benefits: Access support for travel and commuting needs, where available.

  • Annual Bonus: All employees are eligible for an annual bonus.

  • Volunteering Opportunities: Receive 8 give-back hours to volunteer in your local communities.

  • AI Enterprise License: Access AI Enterprise accounts and participate in weekly AI training sessions to empower and ensure AI safety.

Benefits vary by country, location, and geography to reflect local laws, norms, and expectations.

What Sets Us Apart

Being part of PMG means joining a company culture that’s unmatched in digital. We're dedicated to working hard to serve our employees and clients, delivering value, results, and innovation—which often requires true grit and agility. We believe in taking care of ourselves and each other to continuously improve in every way.

In alignment with our core values to be inclusive and always change for the better, PMG is committed to creating a more diverse and inclusive culture, and we are proud to be an equal opportunity employer. We believe that we only change for the better by bringing diverse perspectives to our company. PMG recruits, employs, trains, compensates, and promotes regardless of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

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