Commerce Senior Director

We are PMG

PMG, a global independent platform company engineered for impact, integrates business strategy, media, creative, and data within a single operating model powered by our proprietary operating system, Alli. With more than 1,000 employees, PMG partners with brands including Apple, Nike, Dropbox, Experian, Sephora, and Whole Foods. Our work has earned top industry honors, including Cannes Lions and Adweek’s Media Plan of the Year, and PMG has won 40+ workplace culture awards, including being the only company to rank among Ad Age’s Best Places to Work for 11 consecutive years.

Who You Will Be Working With

At PMG, commerce is where strategy proves itself. It is how integrated communications, media, and experience translate into measurable revenue and long-term growth. As client expectations continue to evolve, the ability to connect demand creation to demand capture has become a critical differentiator - for our clients, and for PMG in how we enable their growth.

As a Commerce Senior Director, you will establish and lead this capability as a core part of the commerce leadership team,. 

This is a highly client-facing role. You will spend significant time with existing and prospective clients - helping them navigate complex commerce challenges, shaping growth strategies, and demonstrating how PMG’s integrated model can unlock meaningful business outcomes. You will also play an active role in business development, leaning into new opportunities with confidence, curiosity, and commercial credibility.

This role is intentionally broad and evolvable. You will help shape its scope, influence how commerce shows up across the region, and define what “great” looks like as PMG continues to grow and transform.

What You Will Be Doing

• Lead PMG’s strategic vision for integrated commerce across, shaping how the capability is positioned, delivered, and evolved for enterprise clients.

• Act as a senior, client-facing commerce partner - engaging directly with clients to diagnose commercial challenges, co-create growth strategies, and guide decision-making.

• Shape commerce strategies that connect integrated communications, media investment, customer experience, and performance outcomes across the full funnel.

• Drive omni-channel commerce strategies, including listings, promotion, and media approaches, ensuring product visibility, offers, and investment work together to deliver full-funnel performance goals.

• Ensure commerce thinking is embedded upstream in planning - so brand, media, and creative strategies are designed with downstream purchase behavior and growth in mind.

• Champion experimentation and innovation as a differentiator - driving test-and-learn approaches through automation, PDP testing models, campaign experimentation, and scalable learning agendas.

• Use experimentation not only to optimize performance, but to help clients move faster, learn more effectively, and build confidence in new approaches.

• Partner closely with Integrated Communications Planning, Converged Media, Analytics, and Transformation leaders to ensure commerce strategies are integrated, measurable, and executable.

• Guide the use of data, technology, and platforms - including Alli - to inform commerce decision-making, scenario planning, forecasting, optimization, and performance measurement.

• Act as a visible point of view leader on commerce trends, platforms, and models, including DTC, marketplaces, retail media, and emerging commerce experiences.

• Play an active role in business development and growth, partnering with leadership and client teams to shape propositions, contribute to pitches, and engage confidently with prospective clients.

• Bring credibility, clarity, and energy to new business conversations - helping potential clients understand how PMG can drive commercial impact through integrated commerce.

• Identify opportunities to expand and deepen existing client partnerships through commerce-led innovation and growth thinking.

• Influence organizational commerce capability by collaborating with executive leaders across Media, Technology, Analytics, and Strategy.

• Establish best practices, frameworks, and learning agendas that build commerce capability across teams without creating silos.

• Identify, develop, and mentor future commerce leaders across operations, media, and strategy teams, strengthening long-term capability.

What You Will Bring

• Extensive experience in commerce, growth strategy, or performance-led roles, with a strong track record of working directly with clients to drive revenue and growth.

• Confidence and credibility in senior client and prospective client environments, with a clear ability to lead commercial conversations and influence decisions.

• A genuine passion for working with clients - enjoying collaboration, problem-solving, and building long-term partnerships.

• Strong strategic acumen, with experience shaping commerce strategies rather than only executing within them.

• Deep understanding of commerce mechanics, including product discovery, listings, promotions, media, conversion optimization, and experimentation.

• Experience using data, analytics, AI, and technology to drive experimentation, learning, and performance improvement.

• Comfort operating in ambiguity and shaping new capabilities, roles, and ways of working as they evolve.

• Ability to operate through influence rather than hierarchy, aligning diverse teams around shared goals and standards.

• Strong storytelling and communication skills, particularly in client-facing, leadership, and new business settings.

• A growth-oriented mindset, motivated by unlocking opportunity for clients and for PMG.

• Curiosity and adaptability as a Continual Learner, staying ahead of evolving commerce platforms, behaviors, and technologies.

• A Customer-Focused approach, grounded in helping clients succeed commercially through practical, insight-led solutions.

What We Offer

Performance-Based Rewards: Your impact should be part of your reward. This role is eligible for PMG’s annual bonus program—a standout part of our total compensation offering and an opportunity to share in our success. Bonus awards are informed by individual impact and performance, as well as team and company results, and are subject to applicable program terms.

Professional Development: Keep growing through learning and development programs, mentorship opportunities, and support for career advancement.

Generous Time Off: Take the time you need to recharge, connect with loved ones, and enjoy life outside work.

Parental Leave: Receive paid parental leave during life’s important family moments.

Retirement Benefits: Build for your future with competitive retirement benefits, including employer contributions or matching where applicable.

Fertility and Family Support: Access fertility and family-building benefits for eligible employees and their spouses or partners.

Healthcare: Choose from medical, dental, and vision coverage designed to support you and your family.

Pet Insurance: Access optional coverage for the four-legged members of your family.

Lifestyle Spending Account: Receive company-funded support for eligible health and well-being expenses.

Commuter Benefits: Access support for your commute where available.

Volunteering Opportunities: Receive eight paid hours each year to give back to your community.

AI Tools and Training: Access enterprise AI tools and ongoing training that helps PMGers use AI effectively, creatively, and responsibly.

Our benefits and compensation programs may vary by location and eligibility and are subject to applicable plan terms. We’ll share full details during the hiring process.

What Sets Us Apart

Being part of PMG means joining a company culture that’s unmatched in digital. We're dedicated to working hard to serve our employees and clients, delivering value, results, and innovation—which often requires true grit and agility. We believe in taking care of ourselves and each other to continuously improve in every way.

In alignment with our core values to be inclusive and always change for the better, PMG is committed to creating a more diverse and inclusive culture, and we are proud to be an equal opportunity employer. We believe that we only change for the better by bringing diverse perspectives to our company. PMG recruits, employs, trains, compensates, and promotes regardless of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.