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Paid Social Principal

Dallas, TX

We are PMG

Named Ad Age Best Places to Work for 11 years in a row and Fast Company Best Workplaces for Innovators since 2022, PMG is a global independent marketing services and technology company that seeks to inspire people and brands that anything is possible. Driven by shared success, PMG leverages business strategy and transformation, creative, media, and insights—as well as its proprietary operating system, Alli—to deliver cutting-edge digital solutions and innovative media strategies.

Our team comprises over 900 employees globally, and our work for ambitious brands like Apple, Nike, Sephora, Experian, Therabody, Best Western Hotels & Resorts, Creed Fragrances, BNY, Intuit, CKE Restaurants, Travelex, and Whole Foods spans 85+ countries.

What You Will Do

  • Serve as the technical and strategic authority for paid social across enterprise client portfolios and internal teams.
  • Develop full-funnel paid social strategies that align with broader marketing objectives and drive measurable business growth.
  • Lead complex cross-platform initiatives across Meta, TikTok, Pinterest, LinkedIn, Snap, Reddit and emerging platforms.
  • Design advanced testing roadmaps including incrementality studies, lift tests, attribution methodologies, creative experimentation, and AI-enabled optimization strategies.
  • Partner with Analytics, Marketing Science, Creative, Product, Integrated Media teams, and Client Strategy teams to deliver integrated media solutions.
  • Shape PMG's paid social best practices by creating scalable frameworks, documentation, and training for the broader organization.
    Drive adoption and evolution of PMG's proprietary technology (Alli) by providing product feedback, identifying automation opportunities, and championing new capabilities.
  • Evaluate emerging platform features, AI products, privacy changes, and measurement solutions to determine applicability across client portfolios.
  • Build executive-level relationships with platform partners, representing PMG during beta programs, strategic initiatives, and product feedback sessions.
  • Provide strategic consultation on forecasting, media planning, measurement frameworks, and investment recommendations for enterprise clients.
  • Mentor senior team members through technical coaching, thought leadership, and cross-functional collaboration without direct people management responsibilities.
  • Lead complex client presentations and executive business reviews, communicating sophisticated strategies in a clear and actionable manner.


What You Will Bring

  • 8+ years of paid social strategy, digital media, or related experience, with a bachelor's degree or equivalent experience.
  • Expert-level knowledge of paid social ecosystems including Meta, TikTok, LinkedIn, Pinterest, Snap, Reddit and emerging platforms.
  • Demonstrated success managing sophisticated, multi-million dollar paid social programs across awareness, consideration, and performance objectives.
  • Proven ability to lead through ambiguity by taking broad, complex, or loosely defined business challenges and transforming them into clear strategies, actionable plans, and measurable outcomes.
  • Deep understanding of attribution, measurement, incrementality testing, MMM partnerships, Conversions API, clean rooms, and privacy-first marketing.
  • Advanced expertise with automation, AI-powered campaign solutions, APIs, scripts, and workflow optimization.
  • Strong analytical skills utilizing SQL, Excel, Google Analytics, Tableau, or similar tools to generate actionable business insights.
  • Experience partnering with Product, Engineering, Analytics, Integrated Media teams, and Client Strategy teams to solve complex business challenges.
  • Proven ability to influence stakeholders without direct authority and drive adoption of new strategies across teams.
  • Demonstrated history of mentoring senior practitioners and elevating organizational technical capabilities.
  • Strong executive communication skills with the ability to translate technical concepts into business outcomes.
  • Curiosity and passion for innovation with a commitment to continually advancing the paid social discipline.
  • A people-first mindset that reflects PMG's values of Do the Right Thing, Be Inclusive, Be Agile, Always Change for the Better, Embrace Challenges, and Have Fun.

What We Offer

  • Professional Development: Take advantage of our learning and development programs, mentorship opportunities, and career advancement support.

  • Generous Time Off: Enjoy generous paid time off and holiday allowances to recharge and spend time with loved ones.

  • Parental Leave: We provide paid parental leave to support your family during important life events.

  • Retirement & Pension Plans: Plan for your future with competitive retirement or pension programs, including contribution matching.

  • Fertility and Family Support: Access fertility benefits for all team members and their spouses.

  • Healthcare: Coverage and support for everyday medical expenses and routine care, tailored by geography.

  • Pet Insurance: Protect your pet's health and your finances.

  • Lifestyle Spending Accounts: Enjoy 100% company-funded accounts to promote healthy habits and well-being.

  • Commuter Benefits: Access support for travel and commuting needs, where available.

  • Annual Bonus: All employees are eligible for an annual bonus.

  • Volunteering Opportunities: Receive 8 give-back hours to volunteer in your local communities.

  • AI Enterprise License: Access AI Enterprise accounts and participate in weekly AI training sessions to empower and ensure AI safety.

Benefits vary by country, location, and geography to reflect local laws, norms, and expectations.

What Sets Us Apart

Being part of PMG means joining a company culture that’s unmatched in digital. We're dedicated to working hard to serve our employees and clients, delivering value, results, and innovation—which often requires true grit and agility. We believe in taking care of ourselves and each other to continuously improve in every way.

In alignment with our core values to be inclusive and always change for the better, PMG is committed to creating a more diverse and inclusive culture, and we are proud to be an equal opportunity employer. We believe that we only change for the better by bringing diverse perspectives to our company. PMG recruits, employs, trains, compensates, and promotes regardless of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

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