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Client Strategy Principal

Dallas, TX

We are PMG

PMG, a global independent platform company engineered for impact, integrates business strategy, media, creative, and data within a single operating model powered by our proprietary operating system, Alli. With more than 1,000 employees, PMG partners with brands including Apple, Nike, Dropbox, Experian, Sephora, and Whole Foods. Our work has earned top industry honors, including Cannes Lions and Adweek’s Media Plan of the Year, and PMG has won 40+ workplace culture awards, including being the only company to rank among Ad Age’s Best Places to Work for 11 consecutive years.

Who You Will Be Working With

At PMG, our Client Strategy team plays a key role in shaping the media strategies that help brands grow, evolve, and connect meaningfully with their audiences. We’re not just managing campaigns—we’re working at the intersection of business insight, media planning, and cross-channel collaboration to deliver results that matter.
 
You’ll partner with clients, media leads, analytics teams, and creative collaborators to design and deliver full-funnel media strategies tailored to each brand’s goals. Whether it’s managing day-to-day communication, developing strategic plans, tracking campaign performance, or bringing innovative ideas to the table, your work will ensure clients feel heard, supported, and excited about what’s next.
 
Beyond execution, you’ll have the opportunity to refine internal processes, contribute to team planning, and support initiatives that push both client outcomes and agency standards forward. At PMG, we value curiosity, accountability, and creative thinking—and we believe in creating space for everyone on the team to lead, grow, and make an impact.
 
As a Principal in Client Strategy, if you're excited about building strong client relationships, collaborating across teams, and helping brands achieve meaningful growth through smart, connected media, this is the place to do your best work.

What You Will Do

  • Design and lead full-funnel media strategies that align with each client’s brand vision and goals, incorporating past performance data and utilizing advanced planning tools.
  • Manage budget forecasts, optimize ad spend, and ensure performance aligns with client KPIs while exploring growth opportunities and demonstrating strong fiscal management.
  • Build trust with clients as their main contact, deepening business understanding, identifying new opportunities, and ensuring clear, consistent communication at every touchpoint.
  • Champion innovative media strategies that improve client outcomes and streamline processes, making a measurable impact on operational efficiencies.
  • Lead the development, presentation, and updates of media plans and deliverables, showcasing thought leadership in client interactions through engaging presentations in Keynote and PowerPoint.
  • Act as a bridge between clients, internal teams, and external partners, ensuring client needs are met while maintaining efficient team operations to drive omnichannel media strategies.
  • Oversee budget management and forecasting in collaboration with media teams to ensure well-planned, agile investments that align with performance targets.
  • Support operational excellence by managing project timelines, go-to-market schedules, and team priorities, implementing systems that streamline project execution.
  • Proactively resolve challenges that impact team performance or client expectations, delivering actionable feedback and fostering a growth-minded, adaptable team culture.
  • Collaborate with media and analytics teams to create insightful reports and dashboards that provide data-driven recommendations aligned with client goals.
  • Oversee campaign performance across all channels, managing budget allocation, recommending enhancements, and addressing issues to maintain alignment with evolving client needs.
  • Ensure client reporting meets their objectives and provides value and insights across media channels.
  • Lead test-and-learn initiatives, report on results, and support continuous improvement through testing across media channels.
  • Stay ahead of industry trends, new platforms, and emerging technologies, offering proactive insights and recommendations that support client innovation and growth.
  • Develop a comprehensive understanding of each client’s industry, target audience, competitive landscape, and unique selling points to provide tailored, impactful strategic recommendations.

What You Will Bring

  • 8+ years in digital media strategy or a related field, with a bachelor’s degree or equivalent experience.
  • A strong background in fostering collaboration, enabling seamless teamwork and alignment across cross-functional teams.
  • A deep understanding of consulting practices, providing strategic guidance that empowers client success and operational excellence.
  • Skilled in digital marketing and insights management, driving impactful, data-informed decisions.
  • A proven ability to excel in marketing digital buying environments and multi-channel marketing, crafting innovative and integrated media strategies.
  • Proficiency in tools like Microsoft Excel, Microsoft PowerPoint, Keynote, and Google Slides to support seamless data presentation and analysis.
  • A focus on client service and coaching, building meaningful relationships and fostering team development.
  • High emotional intelligence and interpersonal skills to inspire collaboration and build trust with both clients and colleagues.
  • Exceptional organizational skills and experience with project management approaches such as the waterfall model to maintain efficiency and clear priorities.
  • A strategic mindset for data analysis, translating complex insights into actionable recommendations that drive measurable client outcomes.
  • A commitment to curiosity and adaptability as a continual learner, staying at the forefront of media innovation while prioritizing client success with a customer-focused mindset that seeks opportunities to deliver meaningful value.
  • A dedication to people-focused leadership, fostering collaboration, innovation, and professional growth by leading by example and nurturing strong relationships that empower others to excel.

What We Offer

Performance-Based Rewards: Your impact should be part of your reward. This role is eligible for PMG’s annual bonus program—a standout part of our total compensation offering and an opportunity to share in our success. Bonus awards are informed by individual impact and performance, as well as team and company results, and are subject to applicable program terms.

Professional Development: Keep growing through learning and development programs, mentorship opportunities, and support for career advancement.

Generous Time Off: Take the time you need to recharge, connect with loved ones, and enjoy life outside work.

Parental Leave: Receive paid parental leave during life’s important family moments.

Retirement Benefits: Build for your future with competitive retirement benefits, including employer contributions or matching where applicable.

Fertility and Family Support: Access fertility and family-building benefits for eligible employees and their spouses or partners.

Healthcare: Choose from medical, dental, and vision coverage designed to support you and your family.

Pet Insurance: Access optional coverage for the four-legged members of your family.

Lifestyle Spending Account: Receive company-funded support for eligible health and well-being expenses.

Commuter Benefits: Access support for your commute where available.

Volunteering Opportunities: Receive eight paid hours each year to give back to your community.

AI Tools and Training: Access enterprise AI tools and ongoing training that helps PMGers use AI effectively, creatively, and responsibly.

Our benefits and compensation programs may vary by location and eligibility and are subject to applicable plan terms. We’ll share full details during the hiring process.

 

What Sets Us Apart

Being part of PMG means joining a company culture that’s unmatched in digital. We're dedicated to working hard to serve our employees and clients, delivering value, results, and innovation—which often requires true grit and agility. We believe in taking care of ourselves and each other to continuously improve in every way.

In alignment with our core values to be inclusive and always change for the better, PMG is committed to creating a more diverse and inclusive culture, and we are proud to be an equal opportunity employer. We believe that we only change for the better by bringing diverse perspectives to our company. PMG recruits, employs, trains, compensates, and promotes regardless of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

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