SMM Manager

Bringing people back from boredom since 1994.

Parimatch is an online entertainment company with 30+ years in the game.

We create digital experiences where sports, culture, and technology meet — bold, immersive, and built to engage.

With 4,000+ professionals and operations in 15+ countries, Parimatch is a global ecosystem driven by performance, smart engineering, and style.

We are looking for a SMM Manager to join our team.

Your main responsibilities will be:

• Develop a social media strategy from scratch tailored to sorts betting and casino segments;
• Launch and manage Instagram, Telegram, Whatsapp channels, etc.;
• Plan, create and schedule content (posts, stories, reels, live sessions etc.);
• Build and moderate a loyal, active community of players and followers;
• Track and analyze performance using analytics tools (native + third-party);
• Collaborate with designers and copywriters to create engaging, on-brand content;
• Work with streamers, influencers, and ambassadors;
• Research and monitor trends, competitors, and regulatory requirements in the iGaming social space;
• Create monthly reports on engagement, reach, conversions.

Essential professional experience:

• Proven experience as an SMM Manager (preferably in IGaming, betting, or high-risk niches);
• Hands-on expertise with social networks;
• Strong understanding of casino and sportsbook audience behavior;
• Solid copywriting and visual direction skills;
• Ability to analyze and improve content based on metrics;
• Independence initiative, and ownership mindset;
• Upper-intermediate English (written and spoken), French is a plus;
• Experience using AI tools for content ideation, copywriting, translations, and producing visuals tailored for gambling audiences;
• Experience with paid ads in Meta, Telegram Ads, Twitch sponsorships;
• Familiarity with affiliate marketing in the gambling space;
• Knowledge of content moderation and risk management in regulated platforms;
• Skills in community management, memes, gamification, or contests;
• Experience working with VPN/dynamics markets, high-risk niches, and limited advertising options.

We care about you:

• Vacation: We care about your well-being and offer flexible vacation options tailored to your location.

• Sick Leave Allowance: Your health is our priority. In addition to our standard sick leave allowance, we also offer a flexible sick leave policy without paperwork. 

• Co-Working Compensation: Work flexibly, wherever you choose. We provide a monthly budget for co-working spaces in cities where we don't have a physical location, or the option of a budget for home office expenses twice a year, available from day one.

• Benefits Model: Access our benefit programs to support your work-life balance, effective from day one. You can spend this budget on anything, starting from dental care for yourself to veterinary support for your four-legged friend.

• Game Changer: Access MBA scholarships to enhance your knowledge and register your kids for our internal project, "gENERation", focused on boosting the potential of children within Parimatch families.

• Motivation Bonus System: Recognizing your performance is fundamental to our culture. To reward your dedicated work, we have a Motivation Bonus System in place for all our employees.

• Work & Fun Balance: We believe the balance of work and fun is crucial for the well-being of our employees. Corporate events, gifts for your Birthday (Netflix, GoGift, and other certificates), Christmas, and other occasions.

Taking care of our people is an integral part of Parimatch shared values, ensuring a supportive and positive workplace culture.