CRM & Retention Lead

Bringing people back from boredom since 1994.

Parimatch is an online entertainment company with 30+ years in the game.

We create digital experiences where sports, culture, and technology meet — bold, immersive, and built to engage.

With 4,000+ professionals and operations in 15+ countries, Parimatch is a global ecosystem driven by performance, smart engineering, and style.

We are looking for a CRM & Retention Lead to join our team.

Your main responsibilities will be:

• Own and be accountable for key performance metrics: Turnover, GGR, Retention Rate, Reactivation, and Churn;
• Build a structured CRM process framework: planning, launching, QA, automation, and results tracking;
• Manage all user communication channels: email, push, in-app messages, SMS;
• Design CJMs and personalized campaigns for key segments (e.g., FTDs, VIPs, inactive users);
• Audit and evolve CRM functionality by implementing new mechanics and optimizing existing ones;
• Collaborate closely with Product, Casino, Antifraud, Promo, VIP, and Content teams;
• Cultivate a strong internal CRM culture: focus on process, analytics, and team development.

Essential professional experience:

• 2+ years of experience in a managerial role within CRM or Retention, specifically in iGaming or high-LTV digital products;
• Strong process-oriented mindset: seeks order, stability, and scalable systems;
• Expertise in key iGaming metrics: GGR, ARPU, LTV, Churn, Turnover;
• Experience working with ROI and performance analytics;
• Skilled in automating repetitive tasks, optimizing workflows, and scaling retention efforts;
• Leadership qualities with the ability to mentor, grow, and share expertise within a team.

We care about you:

• Vacation: We care about your well-being and offer flexible vacation options tailored to your location.

• Sick Leave Allowance: Your health is our priority. In addition to our standard sick leave allowance, we also offer a flexible sick leave policy without paperwork. 

• Co-Working Compensation: Work flexibly, wherever you choose. We provide a monthly budget for co-working spaces in cities where we don't have a physical location, or the option of a budget for home office expenses twice a year, available from day one.

• Benefits Model: Access our benefit programs to support your work-life balance, effective from day one. You can spend this budget on anything, starting from dental care for yourself to veterinary support for your four-legged friend.

• Game Changer: Access MBA scholarships to enhance your knowledge and register your kids for our internal project, "gENERation", focused on boosting the potential of children within Parimatch families.

• Motivation Bonus System: Recognizing your performance is fundamental to our culture. To reward your dedicated work, we have a Motivation Bonus System in place for all our employees.

• Work & Fun Balance: We believe the balance of work and fun is crucial for the well-being of our employees. Corporate events, gifts for your Birthday (Netflix, GoGift, and other certificates), Christmas, and other occasions.

Taking care of our people is an integral part of Parimatch shared values, ensuring a supportive and positive workplace culture.