Media Lead - London

We are PMG

Named Ad Age Best Places to Work for 11 years in a row and Fast Company Best Workplaces for Innovators since 2022, PMG is a global independent marketing services and technology company that seeks to inspire people and brands that anything is possible. Driven by shared success, PMG utilises business strategy and transformation, creative, media, and insights—as well as its proprietary operating system, Alli—to deliver cutting-edge digital solutions and innovative media strategies. Our team comprises 1,000 employees globally, and our work for ambitious brands like Apple, Peloton, Nike, Creed Fragrances, Experian, BNY, Sephora, Therabody, and Travelex spans 85+ countries.

Who You Will Be Working With

As our Media Lead, you’ll join a talented and collaborative team dedicated to crafting innovative and impactful media strategies for our clients. Our department thrives on creativity, data-driven decision-making, and a passion for delivering meaningful results. You’ll work alongside cross-functional teams, media professionals, analytics partners, and third-party publishers, building relationships and driving campaigns that make a difference.

This is a team that values fresh perspectives, celebrates diverse skill sets, and supports each other’s growth. Together, we explore new approaches to solving challenges, push the boundaries of what’s possible, and create campaigns that resonate. In your role, you’ll guide strategic media initiatives, foster collaboration across teams, and help drive impactful business outcomes for clients through thoughtful planning, innovation, and leadership.

What You’ll Be Doing

• The Media Lead is responsible for overseeing digital media strategy and campaign execution, ensuring cross-functional collaboration and delivering high-impact marketing efforts.
• Develop and oversee comprehensive media strategies that drive meaningful audience engagement and business impact.
• Manage the full lifecycle of digital advertising campaigns, from planning and execution to optimization and performance analysis.
• Lead and mentor a team of digital media professionals, providing guidance, support, and opportunities for growth.
• Drive audience segmentation and targeting strategies, ensuring campaigns reach the right people at the right time.
• Oversee media buying strategies, optimizing placements to maximize reach, efficiency, and return on investment.
• Foster collaboration between marketing, content, and analytics teams, ensuring media efforts align with broader business goals.
• Stay ahead of industry trends, continuously refining strategies to keep campaigns competitive and effective.
• Negotiate contracts and manage relationships with external vendors, ensuring seamless execution and strong partnerships.
• Evaluate campaign performance, providing executive-level insights and data-driven recommendations for continuous improvement.
• Explore and implement emerging technologies to enhance digital advertising effectiveness and innovation.
• Manage and integrate multi-channel media strategies, adapting to shifting customer behaviors across digital, social, and traditional platforms.
• Lead complex assignments independently, delivering impactful results for the department.
• Recommend and implement process improvements using subject matter expertise.
• Serve as a go-to resource for peers, ensuring understanding of policies and best practices.
• Facilitate internal and external communication to align stakeholders and drive outcomes.
• Act as a senior strategic advisor, guiding media strategy and building client trust through insights and long-term recommendations.
• Oversee pacing and performance to ensure campaigns meet client objectives and financial targets, proactively addressing risks.
• Ensure data integrity and insight application across teams by partnering with Analytics on accurate and actionable Alli dashboards.
• Translate tactical execution into strategic insights that inform media plans and business decisions.
• Lead platform and partner innovation by evaluating solutions based on performance, business goals, and scalability.
• Oversee creative and reporting workflows with Ad Ops, ensuring accurate messaging and measurement.
• Deliver compelling reports tailored to varied audiences, connecting performance to strategy with clear recommendations.
• Champion the use of PMG’s Alli platform to build custom tools, automate workflows, and generate advanced performance insights.
• Use AI, automation, and technology to elevate the quality and efficiency of work, streamline processes, and enable faster, more informed decision-making in their role.

What You’ll Bring

• Proven experience in digital media strategy, campaign management, media buying, or a related field, with a bachelor’s degree or equivalent practical experience.
• Demonstrated expertise in developing and executing integrated media strategies across digital channels.
• Experience managing campaigns from planning through optimization, with a strong understanding of performance analysis and reporting.
• Ability to collaborate cross-functionally with marketing, analytics, creative, and operations teams to deliver cohesive media solutions.
• Strong understanding of audience segmentation, targeting strategies, and media optimization techniques.
• Experience managing external publisher and vendor relationships, including contract negotiation and strategic partnership development.
• Proven ability to communicate insights and recommendations clearly to stakeholders and clients.
• Strong analytical and problem-solving skills, with experience translating campaign performance into actionable business insights.
• Familiarity with media platforms, reporting tools, and analytics technologies used to evaluate campaign effectiveness.
• Ability to independently lead complex assignments while balancing multiple priorities in a fast-paced environment.
• A proactive, adaptable mindset with a commitment to continuous learning and innovation within the evolving media landscape.
• Experience leveraging AI, automation, and technology to improve workflows, increase efficiency, and support smarter decision-making.
• Strong leadership and mentorship capabilities, with a collaborative and people-focused approach to team development.

What We Offer

• Professional Development: Take advantage of our learning and development programmes, mentorship opportunities, and career advancement support.
• Generous Annual Leave: Benefit from our substantial holiday allowance pto recharge and spend time with loved ones.
• Parental Leave: We provide parental leave to support your family during important life events.
• Pension Plan: Plan for your future with up to a competitive 5% contribution match.
• Healthcare: Our Cash Benefit Health Plan ensures coverage for everyday medical expenses and routine care.
• Lifestyle Spending Account: Enjoy 100% company-funded accounts to promote healthy habits and well-being.
• Commuter Spending Account: Receive company-subsidised support for your travel to the office, making your commute more convenient and affordable.
• Annual Bonus: All employees are eligible for an annual bonus.
• Volunteering Opportunities: Receive 8 give-back hours to volunteer in your local community
• AI Enterprise License: Access AI Enterprise accounts and participate in weekly AI training sessions to empower and ensure AI safety.

What Sets Us Apart

Being part of PMG means joining a company culture that’s focused on outcomes not outputs. We're dedicated to working hard to serve our employees and clients, delivering value, results, and innovation—which often requires true grit and agility. We believe in taking care of ourselves and each other to continuously improve in every way.

In alignment with our core values to be inclusive and always change for the better, PMG is committed to creating a more diverse and inclusive culture, and we are proud to be an equal opportunity employer. We believe that we only change for the better by bringing diverse perspectives to our company. PMG recruits, employs, trains, compensates, and promotes regardless of race, colour, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.