Product Marketing Specialist

We’re looking for a Product Marketing Specialist to help bring new products and features to market and drive adoption. You’ll be a storyteller, product evangelist, and customer advocate - working closely with Product, Marketing, and customer-facing teams to craft messaging, launch products, and support sales efforts.

What you’ll do:

• Lead product and feature launches, from planning to execution
• Develop messaging, content, and enablement tools for internal and external teams
• Conduct market research and competitive analysis
• Create content (presentations, videos, blog posts, web copy) to support go-to-market efforts
• Champion customer insights through interviews and win/loss analysis
• Maintain buyer and user personas
• Collaborate with Sales and Product on feature education and positioning
• Support pricing, packaging, and promotional strategies
• Act as a category thought leader through content and speaking opportunities
• Support Customer Success with adoption and retention strategies

What you bring:

• 1 or more years in product marketing or product management (Software/SaaS B2B experience ideal)
• Confident in presenting ideas and crafting engaging content 
• Product launch experience
• Great cross-functional collaboration skills
• Manufacturing or industrial software experience is a plus
• Excellent written and spoken English (French is a plus)
• Knowledge of frameworks like Pragmatic Marketing, SiriusDecisions, or Strategyzer is an asset

What we offer:

• Dynamic and collaborative work environment.
• Generous vacation policy upon arrival.
• Hybrid work policy - Work from the office one day a week if you live within a 40km radius to our Quebec City office or a 15 km radius to our Montreal office.
• 100% remote work if you do not live within the radiuses mentioned above.
• Truly flexible schedule and the possibility of taking every Friday afternoon off.
• Group insurance from day one (dental, medication, invalidity, travel, etc.).
• Telemedicine service.
• Matching GRSP with Wealthsimple after your first year.
• MacBook Pro and $500 allowance for your home office.
• Tasty snacks (Fresh fruits, snacks, coffee, tea, etc.)
• Generous referral bonus.
• Whatever you need to keep learning and evolve professionally.

*Certain benefits are exclusively accessible to employees in Canada.