Job Application for Product Marketing Specialist at Poka EN

At Poka, we’re transforming how frontline teams operate, learn, and solve problems.

Our connected worker platform is purpose-built for manufacturing, empowering frontline workers to share knowledge, collaborate in real-time, and drive continuous improvement. Think of it like YouTube and Facebook but built for the factory floor!

We’re proud to support global leaders like Nestlé, Bosch, Kraft, and Danone in their digital transformation journeys and as part of the IFS family, our reach and impact continue to grow globally.

We’re looking for a Product Marketing Specialist to help bring new products and features to market and drive adoption. You’ll be a storyteller, product evangelist, and customer advocate - working closely with Product, Marketing, and customer-facing teams to craft messaging, launch products, and support sales efforts.

What you’ll do:

Lead product and feature launches, from planning to execution
Develop messaging, content, and enablement tools for internal and external teams
Conduct market research and competitive analysis
Create content (presentations, videos, blog posts, web copy) to support go-to-market efforts
Champion customer insights through interviews and win/loss analysis
Maintain buyer and user personas
Collaborate with Sales and Product on feature education and positioning
Support pricing, packaging, and promotional strategies
Act as a category thought leader through content and speaking opportunities
Support Customer Success with adoption and retention strategies

What you bring:

1 or more years in product marketing or product management (Software/SaaS B2B experience ideal)
Confident in presenting ideas and crafting engaging content
Product launch experience
Great cross-functional collaboration skills
Manufacturing or industrial software experience is a plus
Excellent written and spoken English (French is a plus)
Knowledge of frameworks like Pragmatic Marketing, SiriusDecisions, or Strategyzer is an asset

What we offer:

Dynamic and collaborative work environment.
Generous vacation policy upon arrival.
Hybrid work policy - Work from the office one day a week if you live within a 40km radius to our Quebec City office or a 15 km radius to our Montreal office.
100% remote work if you do not live within the radiuses mentioned above.
Truly flexible schedule and the possibility of taking every Friday afternoon off.
Group insurance from day one (dental, medication, invalidity, travel, etc.).
Telemedicine service with Dialogue.
Retirement plan with Wealthsimple after a year.
MacBook Pro and $500 allowance for your home office.
Tasty snacks (Fresh fruits, snacks, coffees, teas, etc.)
Generous referral bonus.
Whatever you need to keep learning and evolve professionally.
Rapid evolution in your role. Your responsibilities will not be limited!

*Certain benefits are exclusively accessible to employees in Canada.

Want to learn more about our culture? Click HERE.

Product Marketing Specialist

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