Senior Public Relations & Influencer Marketing Manager, LATAM (Bilingual - English/Spanish)

Get to know The Pokémon Company International

The Pokémon Company International, a subsidiary of The Pokémon Company in Japan, manages the property outside of Asia and is responsible for brand management, licensing, marketing, the Pokémon Trading Card Game, the animated TV series, home entertainment, and the official Pokémon website. Pokémon was launched in Japan in 1996 and today is one of the most popular children's entertainment properties in the world.

Learn more online at corporate.pokemon.com and pokemon.com.

Note: Please include an English version of your resume with your application

Get to know the role

• Job Title: Senior Public Relations & Influencer Marketing Manager, LATAM (Bilingual - English/Spanish)
• Job Summary: We are seeking a dynamic and experienced PR and Influencer Manager to support our public relations and influencer marketing efforts in Latin America. This role will be based in our Mexico City office and will report to and collaborate closely with the Director of PR located in Bellevue, WA. The successful candidate will assist in developing and executing strategies to enhance brand and product visibility, engage with key influencers, and drive impactful campaigns that resonate with our audience. The role will involve managing and collaborating with the Bellevue, WA-based PR and Influencer teams and PR and Influencer agencies in Latin American markets, with a primary focus on Mexico and Brazil. This is a high-growth position with opportunity to take more of a communications leadership role in the future for the region.
• FLSA Classification (US Only): Exempt
• People Manager: No

What you'll do

• Public Relations Support: Assist in the development and implementation of PR strategies to promote Pokémon products and initiatives in Latin America.

• Media Relations: Build upon current successes and relationships in the region with key consumer media relevant to TPCi’s dynamic business.

• Influencer Relations: Identify, recruit, and manage relationships with influencers, brand ambassadors, and content creators across Latin America. Develop and execute influencer marketing strategies that align with our brand goals and messaging (high-growth area).

• Agency Collaboration: Manage and collaborate with PR and Influencer agencies in Latin American markets, with a primary focus on Mexico and Brazil.

• Campaign Management: Plan and execute influencer campaigns, including content creation, scheduling, and distribution. Monitor and report on campaign performance, providing insights and recommendations for optimization.

• Cross-functional Collaboration: Work closely with internal teams, including product marketing, social media, retail marketing, corporate communications, international colleagues and other groups to ensure PR and influencer strategies align with overall brand goals.

• Event Planning: Assist in planning and executing PR and influencer events, product launches, and brand activations.

• Crisis Communication: Support the management of potential brand reputation risks and assist in developing crisis communication plans in the region as needed.

• Performance Tracking & Reporting: Analyze PR and influencer campaign performance, providing insights and recommendations to optimize future initiatives.

What you'll bring

• Bachelor's degree in Marketing, Communications, Public Relations, or a related field.

• Minimum of 6-9 years of experience in PR and influencer marketing, preferably within the entertainment, gaming, or adjacent consumer products industry.

• Excellent verbal and written communication skills in both English and Latin American Spanish, at near-native level.

• Proven track record of successful PR campaigns and influencer partnerships.

• Strong understanding of the Latin American market and cultural nuances.

• Excellent communication, professional judgment, and relationship-building skills.

• Ability to work independently and manage multiple projects simultaneously.

• Excellent collaboration skills; local expertise with a global mindset; ability integrate into an international team dynamic that values best-in-class execution in a casual culture.

• Proficiency in Portuguese is highly desirable.

#LI-PS #LI-Hybrid

How you’ll be successful

• Passion for Pokémon: Develops an understanding of the Pokémon brand, the impact it has on our people, culture, business, fans, and communities, and applying that knowledge and passion to everything you do.
• Challenging the Expected: Approaches challenges with curiosity and creativity, embracing the possibility of failure as an opportunity to learn something new, develop innovative ideas, solve complex problems and identify unique opportunities.  
• Integrity and Respect: Demonstrates integrity and respect by leading with empathy, listening to others, seeking out different perspectives, and taking personal responsibility for decisions, actions, and results.
• Dedicated to Quality: Takes ownership to maintain and promote high standards, looks for new ways to learn and improve, and embraces a growth mindset to seek and apply feedback from others in an effort to continuously improve. 
• Building Relationships: Develops and strengthens relationships, adopting a “team first” mentality and working collaboratively to solve problems and meet shared goals.  
• Delighting Customers: Listens and understands the interests and needs of our customers and stakeholders, making them feel heard and important, and embracing these learnings to continue delivering a unique Pokémon experience.

What to expect

• An innovative culture driven by impact, delivering meaningful outcomes.
• Company events that celebrate the spirit of Pokémon.
• Competitive cash-based compensation programs.
• 100% employer-paid healthcare premiums for you.
• Generous paid family leave.
• Employer-paid life insurance.
• Employer-paid long and short-term income protection insurance.
• US Employees: 401k Employer Matching.
• UK/IRE/MX Employees: Pension Employer Contributions.
• Fitness reimbursement.
• Commuter benefit.
• LinkedIn learning.
• Comprehensive relocation package for certain roles.
• Hybrid work environment.

The above statements are intended to describe the general nature and level of work being performed by people assigned to this role. They are not to be construed as an exhaustive list of all responsibilities, duties, and skills required. Employees may be required to perform duties outside of their normal responsibilities from time to time, as needed. For roles in the United Kingdom, candidates will need the right to work. In some cases, and for some roles, the Company may be able to arrange a visa. For roles in Ireland, this role requires candidates to have the right to live and work in the Republic of Ireland. However, we welcome applications from all nationalities and may consider supporting an employment permit application, in appropriate and suitable cases.

The Pokémon Company International is committed to the inclusion of all qualified applicants for consideration in our job application process. If you require reasonable accommodation to complete a job application, pre-employment testing, or a job interview, or to otherwise participate in the hiring process, please contact the Talent Acquisition team at accommodationrequest_ta@pokemon.com.