The Regional Director, LATAM

Get to know The Pokémon Company International

The Pokémon Company International, a subsidiary of The Pokémon Company in Japan, manages the property outside of Asia and is responsible for brand management, licensing, marketing, the Pokémon Trading Card Game, the animated TV series, home entertainment, and the official Pokémon website. Pokémon was launched in Japan in 1996 and today is one of the most popular children's entertainment properties in the world.

Learn more online at corporate.pokemon.com and pokemon.com.

Get to know the role

• Job Title: The Regional Director, LATAM
• Job Summary: The Regional Director, LATAM is a key leadership role responsible for driving strategic growth and expanding The Pokémon Company International’s (TPCi) brand presence across Latin America. This role combines strategic vision with hands-on execution to scale regional operations, strengthen retail partnerships, and deliver culturally relevant brand experiences. You will oversee the regional sales office in Mexico City and lead the sales function across LATAM, driving engagement, revenue, and brand integrity across diverse markets. Reporting directly to the Senior Vice President of Sales at TPCi, this role serves as the strategic and operational leader for LATAM - shaping how millions of fans across the region engage with the Pokémon brand.  
• FLSA Classification (US Only): Exempt
• People Manager: Yes

What you’ll do

Strategic Sales Leadership

• Own and drive the sales function across LATAM, including retail channel development and revenue optimization.
• Identify and cultivate strategic retail partnerships to enhance market penetration.
• Develop and implement short and long-term strategies to grow Pokémon’s presence in LATAM.
• Scale operations and optimize the performance of the regional sales office in Mexico City.

Localized Experiences & Product Development

• Collaborate with cross-functional teams to create customized regional product lines.
• Ensure market-specific content and communications align with brand standards and resonate with local audiences.

Brand Experience & Engagement

• Design and execute in-market experiences that reflect the Pokémon brand’s values and appeal.
• Monitor and assess regional operations to ensure alignment with global brand strategy.

Market Intelligence & Performance Monitoring

• Analyze market trends, consumer behavior, and competitive landscape to inform strategic decisions.
• Track KPIs and provide regular performance updates to senior leadership.

People Leadership & Team Management

• Build, lead, and develop high-performing regional teams across Latin America.
• Foster a culture of collaboration, accountability, and innovation.
• Provide coaching, mentorship, and performance management to direct reports.
• Collaborate effectively with global and regional stakeholders across departments.

Travel & Collaboration 

• Travel across Latin American markets and occasionally to the United States to collaborate with global teams, attend strategic planning sessions, and participate in leadership meetings.

What Makes This Role Special

This is more than a regional leadership role - it’s a rare opportunity to scale and lead TPCi’s LATAM presence. You’ll be entrusted with developing market-specific strategies, expanding retail partnerships, and creating unforgettable brand experiences that resonate across borders and cultures. You’ll work cross-functionally to bring Pokémon’s magic to life in one of the world’s most vibrant and diverse regions.

At The Pokémon Company International, you’ll be part of a global brand that inspires generations. This is your chance to shape the future of Pokémon in Latin America, leaving a lasting legacy and bringing joy and adventure to millions of fans.

What you’ll bring

• Twelve+ (12+) years of relevant professional experience, plus five (5) years of management experience or a demonstrated equivalent level of expertise.
• Bachelor's degree in a related field or a demonstrated equivalent level of applicable experience.

• Excellent verbal and written communication skills in both English and Latin American Spanish, at near-native level.

• Experience directly supervising others on a regular basis preferred.
• Experience working with an intellectual property in a business development/marketing role with a strong brand identity.
• Demonstrated project management experience is an asset to this role.
• Demonstrated ability to build strong working relationships across all levels of the organization and work effectively both independently and with others in a cooperative, enthusiastic and friendly manner to accomplish position functions and participate in team efforts.
• Ability to adapt to changing priorities and maintain a productive and committed work effort, meeting deadlines and managing workload.
• Demonstrated ability to communicate persuasively, both orally and in writing, on a prepared and extemporaneous basis with clients, lawyers, and staff.
• Experience with content creation and messaging development.
• Strong business and marketing acumen. Ability to leverage research and competitive intelligence to identify business opportunities and support go-to-market strategies.
• Ability to appropriately delegate work to others to meet deadlines, goals and objectives, develop skills and knowledge of others, build capacity and productivity of department.
• Strong knowledge of and familiarity with legal and business environments.

#LI-PS #LI-Hybrid

How you’ll be successful

• Passion for Pokémon: Develops an understanding of the Pokémon brand, the impact it has on our people, culture, business, fans, and communities, and applying that knowledge and passion to everything you do.
• Challenging the Expected: Approaches challenges with curiosity and creativity, embracing the possibility of failure as an opportunity to learn something new, develop innovative ideas, solve complex problems and identify unique opportunities.  
• Integrity and Respect: Demonstrates integrity and respect by leading with empathy, listening to others, seeking out different perspectives, and taking personal responsibility for decisions, actions, and results.
• Dedicated to Quality: Takes ownership to maintain and promote high standards, looks for new ways to learn and improve, and embraces a growth mindset to seek and apply feedback from others in an effort to continuously improve. 
• Building Relationships: Develops and strengthens relationships, adopting a “team first” mentality and working collaboratively to solve problems and meet shared goals.  
• Delighting Customers: Listens and understands the interests and needs of our customers and stakeholders, making them feel heard and important, and embracing these learnings to continue delivering a unique Pokémon experience.

What to expect

• An innovative culture driven by impact, delivering meaningful outcomes.
• Company events that celebrate the spirit of Pokémon.
• Competitive cash-based compensation programs.
• 100% employer-paid healthcare premiums for you.
• Generous paid family leave.
• Employer-paid life insurance.
• Employer-paid long and short-term income protection insurance.
• US Employees: 401k Employer Matching.
• UK/IRE/MX Employees: Pension Employer Contributions.
• Fitness reimbursement.
• Commuter benefit.
• LinkedIn learning.
• Comprehensive relocation package for certain roles.
• Hybrid work environment.

The above statements are intended to describe the general nature and level of work being performed by people assigned to this role. They are not to be construed as an exhaustive list of all responsibilities, duties, and skills required. Employees may be required to perform duties outside of their normal responsibilities from time to time, as needed. For roles in the United Kingdom, candidates will need the right to work. In some cases, and for some roles, the Company may be able to arrange a visa. For roles in Ireland, this role requires candidates to have the right to live and work in the Republic of Ireland. However, we welcome applications from all nationalities and may consider supporting an employment permit application, in appropriate and suitable cases.

The Pokémon Company International is committed to the inclusion of all qualified applicants for consideration in our job application process. If you require reasonable accommodation to complete a job application, pre-employment testing, or a job interview, or to otherwise participate in the hiring process, please contact the Talent Acquisition team at accommodationrequest_ta@pokemon.com.